Improving the way the information in your site or application is organized and presented is one of the most cost-effective ways of increasing user satisfaction and engagement. Information architecture can help you find out how your users think about the world, and transition those lessons to your product. In this course, Chris Nodder teaches you how to perform card sort research to get information about user interactions, analyze the results, and create a validated information architecture plan. Then translate your plan into refined menus, content classification, and page layouts. Finally, test the success of your new structure with reverse card sorting and by monitoring feedback from server logs, site searches, and help desk calls.
Topics include:
- What is information architecture?
- Why do research?
- Creating and running a paper card sort
- Recruiting test participants
- Analyzing paper card sort results
- Running a computer-based card sort
- Creating abstract information architecture
- Validating your plan with a reverse card sort
- Translating information architecture to navigation and layout
- Watching the server after you go live
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