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Content is key to delivering a successful user experience on websites, apps, and other digital properties. But what sets good content apart from the rest? This course takes you through the process of analyzing and reshaping your web content—not only text but also video, imagery, social interactions, and the metadata that underlies it all—to improve your SEO while refining your brand's voice. Learn how to construct meaningful content and measure just how successful your site is after launch. Author Patrick Nichols also shows you how to develop personas to better understand your audience and evaluate the needs of important stakeholders and influencers.
(music playing) Hi, I'm Patrick Nichols. And welcome to Foundations of UX Content Strategy. In this course, we'll look at how to approach content analytically as a key component of delivering and engaging, and successful user experience. I'll start by helping you see how and why content strategy has emerged as a critical component of UX. Then, I'll introduce the building blocks of content strategy. Voice, tone and style, and how to apply those when getting started with your content.
We'll cover how to identify and work with constituents. How to use tools of the trade to build your content, and how to gauge whether your experience is a success. Now, let's get started with Foundations of UX Content Strategy.
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