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Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this. In this course, author Chris Nodder shows how to merge engineering, marketing, graphical and industrial design, and interface design to create a website that meets the needs of your customer, and is simple, elegant, and engaging. The course shows how to use graphics to help rather than hinder visitors, balance advertising and content, and integrate video, audio, and other media. Other tutorials consider the landing page experience and elements like contact forms from the visitor's perspective.
What about things that don't look like links, but what you need to make clickable. You obviously won't make images blue and underlined, so what can you do instead? It seems that website users have got used to seeing the hand cursor when something is clickable. Most times you get the cursor for free if you put a link on an image or control like a button. Sometimes however, especially if you are trying to so something nonstandard, the cursor would stay as a default arrow. In that situation it is up to you to programmatically change the cursor. Of course, buttons already have another visual indication. The fact that they have a three- dimensional look to them, that's one reason to stick with the default controls provided by browsers, rather than trying to create your own set of buttons from image files.
Most people get the up-and-down button images right, but sometimes they forget the hover version. Flat looking buttons can also confuse users who wonder whether they are Buttons or Text Entry Fields. Whenever you use images or controls, make sure that they appear clickable to your users. That may mean, including text links alongside the images in some cases, so that until people learn they can click the images, they also have something else to click. The other big thing to you need to consider, is whether the image or button you have created is actually big enough for someone to click on. Sometimes you want to extend the target size beyond the immediate area of the image, but it is better to always make sure that the image itself is large enough.
And in the next section we'll talk more about what large enough really means.
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