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Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this. In this course, author Chris Nodder shows how to merge engineering, marketing, graphical and industrial design, and interface design to create a website that meets the needs of your customer, and is simple, elegant, and engaging. The course shows how to use graphics to help rather than hinder visitors, balance advertising and content, and integrate video, audio, and other media. Other tutorials consider the landing page experience and elements like contact forms from the visitor's perspective.
In Chapter 3 we talked about how your Navigation menu should help people understand the areas of content that your site offers. That means that the Navigation menu is an important part of your site summary. Your Navigation menus should show up on the Homepage in just the same way as they do through the rest of the site. Navigation is a great way to show what your site offers. These days, people have got used to search being on the top right corner of the page. A large proportion of your visitors are going to head straight to search, regardless of the effort you put into your menu structure. Support that task by making it easy for people to find and use right from the start, on the Homepage and on every subsequent page.
Some sites use a different template for the Homepage, seeing it more like a splash screen and only display the Navigation menus when people get further into the site. That approach might work if your site has a singular focus or if you really want to get people started by encouraging them to conduct a search. But why waste all the work you did in categorizing your content? Showing the menu structure on the Homepage is a great way of summarizing what information people can expect to find on a site. If search really is the best way of introducing people to your content, then by all means repeat the search field in the content area of the Homepage.
By being consistent and using the same location as to display the Navigation menu and search box on your Homepage template that you do for the rest of the pages on your site, you're reinforcing what visitors learn in one location, everywhere else across the site.
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