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Homepages often end up as a place to show off your most recent content. That content might be News articles, new products, your most recent blog entries or new articles that you've added. Changing the content on your Homepage frequently is a way to keep it fresh for returning visitors. But don't lose sight of the fact that this page must always say what the site does. If you only had News items on your Homepage for instance, it will be possible that none of those news stories actually gave new visitors a good understanding of what you offer. Remember too, that search engines are indexing this page as well.
If there is no descriptive content on the page explaining what you do, then the Homepage doesn't stand much chance of showing up in search results. For those reasons it's important to make sure that you have some relatively consistent content on the page that describes who you are and what you do, and then set aside other areas of the page for more frequent updates. My suggestion for displaying content on the Homepage, is to use the summary text we talked about in Chapter 4. There I said that each detail page should have a one sentence summary that describes what the page is about.
Using that Summary text along with a thumbnail graphic from the page is a great way of creating short informative content junk that can be linked directly to the detail page, so that visitors who click on it from the Homepage, go directly to your newest, promoted, or most popular articles.
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