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Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this. In this course, author Chris Nodder shows how to merge engineering, marketing, graphical and industrial design, and interface design to create a website that meets the needs of your customer, and is simple, elegant, and engaging. The course shows how to use graphics to help rather than hinder visitors, balance advertising and content, and integrate video, audio, and other media. Other tutorials consider the landing page experience and elements like contact forms from the visitor's perspective.
The most important message to take away from this course is that without your users, you have nothing. For that reason, it's essential that you build the whole site with your users' experience in mind. Every time you make a design decision, ask, does this make the experience better for my users? You can apply what you've learned in this course to help answer that question. You can also consider watching real users working with your site, a usability study as a way of confirming whether you are right or not. It might feel like many of the recommendations in this course are aimed at getting people to leave your site as soon as possible, making it easy for them to find a piece of information and then move on.
You might be thinking, surely, it's better to draw them in, so they spend as much time there as possible, especially if you are ad driven. Well, no, what's better is to build a reputation as a place that has the information that people need. Wikipedia is probably them most stark example of this. The site is formatted entirely to optimize the flow of information from the site into your brain. It has been designed to be easy to scan with many links to related content. As a result, you trust the site to be a good source of information. You think of using it, because you know you'll get a quick answer.
So you go about it more frequently and also spend more time following those related links. So counterintuitively, by making it easier to find the information on the site, Wikipedia have made it more likely that you'll spend more time there. So by considering your users' experience with your site, you'll make it much more likely that they'll find what they need, leave with a good feeling, recommend your site to others, and come back to use it again and again in the future. In this course, we've given you an introduction to user experience and usability. Hopefully, now you're energized to try out the things you've learned and share them with others.
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