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About Us: a special detail page

From: User Experience Fundamentals for Web Design

Video: About Us: a special detail page

One detail page that you really want to put on your site and also link from your navigation menu is the About Us page. No other page does more for establishing visitors' trust in what you offer. In fact, the About Us page might as well be called the, Can I Trust You page. Because your online visitors may never meet you in person, they need a way of knowing more about you, so they can be sure you're okay to do business with. Or that the information you're providing is accurate. Think about what that means for your site. Your About Us page is the best location to provide the details that will help someone to trust you, like all the other detail pages on your site, the content here should be truthful and open.

About Us: a special detail page

One detail page that you really want to put on your site and also link from your navigation menu is the About Us page. No other page does more for establishing visitors' trust in what you offer. In fact, the About Us page might as well be called the, Can I Trust You page. Because your online visitors may never meet you in person, they need a way of knowing more about you, so they can be sure you're okay to do business with. Or that the information you're providing is accurate. Think about what that means for your site. Your About Us page is the best location to provide the details that will help someone to trust you, like all the other detail pages on your site, the content here should be truthful and open.

If you have a physical location, tell people the address, include a professional looking image of the building, or even the interior of your location if that makes sense. Say who you are, including contact details, at a minimum link to a Contact Us Form, but it's much better to provide an email address and phone number. If you're providing a service, say what hours you are available, either your store hours or your phone hours and say what time zone you're in. Give visitors some history, how long you have been in business, and what makes you good at what you do.

If you provide a service, mention some clients, mention your business's size and other pertinent facts. You may also want to provide links to your policies, what work you do in the community, frequently ask questions, and other content that will help people to understand if you're a good match for their needs. It might seems strange that we are calling out this one particular page, but About Us content can make or break a relationship with your visitors. In studies I run, participants look for whatever proof they can find that the website they're on is trustworthy. The About Us page is your one big chance to make a good impression.

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User Experience Fundamentals for Web Design

52 video lessons · 26522 viewers

Chris Nodder
Author

 
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  1. 1m 7s
    1. Welcome
      1m 7s
  2. 4m 37s
    1. Building a site for your visitors
      1m 29s
    2. Understanding how people browse the web
      45s
    3. It's all about information
      48s
    4. What causes people to leave sites?
      1m 35s
  3. 3m 50s
    1. Simple design
      1m 9s
    2. Consistent design
      1m 11s
    3. Standard design
      1m 30s
  4. 20m 55s
    1. Elements of navigation
      1m 21s
    2. Content has a structure
      2m 18s
    3. Understanding menus
      3m 19s
    4. Reviewing some menu myths
      2m 4s
    5. Working with site maps
      1m 5s
    6. Adding search to your site
      2m 53s
    7. Understanding links
      3m 43s
    8. Exploring clickable elements
      1m 18s
    9. Understanding Fitts's Law
      2m 54s
  5. 11m 19s
    1. People can begin from any page on your site
      1m 24s
    2. Elements every web page should have
      3m 25s
    3. Creating progressive navigation
      3m 22s
    4. Arranging your content
      3m 8s
  6. 8m 7s
    1. How people read on the web
      2m 31s
    2. Writing for information exchange
      1m 43s
    3. Formatting pages for information exchange
      3m 53s
  7. 7m 21s
    1. Using your homepage as a site summary
      1m 50s
    2. Creating fresh content
      1m 20s
    3. Displaying navigation and search
      1m 25s
    4. The five-second test
      2m 46s
  8. 8m 8s
    1. Showing people what you've got
      3m 50s
    2. Making comparisons easy
      1m 24s
    3. Creating landing pages from ad campaigns
      2m 54s
  9. 11m 22s
    1. The real purpose of detail and product pages
      1m 16s
    2. Writing descriptive text
      2m 4s
    3. Using images to set context
      2m 17s
    4. Showing the price for products
      2m 27s
    5. Have a call to action
      1m 36s
    6. About Us: a special detail page
      1m 42s
  10. 10m 58s
    1. Ask for information in context
      2m 25s
    2. Making forms as painless as possible
      2m 34s
    3. Creating form fields
      3m 37s
    4. Handling errors gracefully
      2m 22s
  11. 9m 9s
    1. Using different types of media
      1m 55s
    2. Simple question: Does it enhance the experience?
      2m 15s
    3. Using graphics for explanation, not decoration
      1m 17s
    4. What is interactive content?
      1m 58s
    5. Laying out your page for media
      1m 44s
  12. 5m 3s
    1. Making money without selling out
      1m 37s
    2. Adding graphical ads
      2m 10s
    3. Creating text ads
      1m 16s
  13. 3m 42s
    1. Simple, consistent, and standard design
      2m 4s
    2. Consider your users and you'll be fine
      1m 38s
  14. 1m 31s
    1. More resources
      1m 31s

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