Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Working with content in grids

From: Applied Interaction Design

Video: Working with content in grids

Okay, we're back on the home page of the original Hansel and Petal website. Let's continue scrolling a little bit farther down to see what we might be able to improve on on this page. Now down here, we get into the content of the website or the grid area. And this is where we start exposing people to the products that are available on the site. And it looks pretty good. I mean, these are really pretty flowers. But one of the first things that we notice is that we're missing feedback about what can I click on. Until I mouse over and see my cursor change to a hand. I'm not sure if I can click on the image, or if I have to click on the text link. So, we want to make sure that people understand what is clickable. Where can I click on the page and go somewhere for something I'm interested in? You'll also notice we that have these little text badges on top of the products. An item that's on sale, and even this "New!" announcement. Now, that's great information to present, but it's just a text overlay. You can imagine that for some of these colorful bouquets, that "New!" or sale announcement could completely disappear into the photography. So, in this case, we've got a new bouquet, it's under Bouquets and Arrangements for someone special, but we might not notice that.

Working with content in grids

Okay, we're back on the home page of the original Hansel and Petal website. Let's continue scrolling a little bit farther down to see what we might be able to improve on on this page. Now down here, we get into the content of the website or the grid area. And this is where we start exposing people to the products that are available on the site. And it looks pretty good. I mean, these are really pretty flowers. But one of the first things that we notice is that we're missing feedback about what can I click on. Until I mouse over and see my cursor change to a hand. I'm not sure if I can click on the image, or if I have to click on the text link. So, we want to make sure that people understand what is clickable. Where can I click on the page and go somewhere for something I'm interested in? You'll also notice we that have these little text badges on top of the products. An item that's on sale, and even this "New!" announcement. Now, that's great information to present, but it's just a text overlay. You can imagine that for some of these colorful bouquets, that "New!" or sale announcement could completely disappear into the photography. So, in this case, we've got a new bouquet, it's under Bouquets and Arrangements for someone special, but we might not notice that.

We want to do something to draw attention to those badges. A very important thing that we do as interaction designers is we help guide the attention of the visitor to the website, but we have to remember that attention is a limited resource. We've only got so much of it, we can't pay attention to everything. And since, we can't pay attention to everything, we end up distributing it across all of the things that we think are most important. And if we think something isn't important or if something is not noticeable to us, well then we don't pay attention to it.

Or worse yet we get distracted by things that pull our attention away from what is important to something that isn't. In this particular case, we want to draw attention to those badges. We want people to notice that the product is on sale, or is new. So, in this case, how can we modify the design? Well, this is just a simple visual cue. In fact, it's not really about interactivity in this case. This is about drawing attention where attention is necessary. And so, with some additional graphical treatment, 'New' and 'Sale' are suddenly visible to us, and they are much more noticeable.

But you'll also notice now that we have great feedback. Yes, you can click on these photos. You can go learn more about the heirloom roses, or yes, you can buy this product. So, we've added feedback, we've drawn attention with badges. And although, we're using exactly the same content and photography, with just two simple changes, it becomes much more clear what can I shop for and what is going to draw my attention.

Show transcript

This video is part of

Image for Applied Interaction Design
Applied Interaction Design

32 video lessons · 5305 viewers

David Hogue
Author

 

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Applied Interaction Design.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferences from the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.