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Dave Hogue has been studying how people interact with digital devices and interfaces for over 15 years, and knows how design can make or break a website. In this course, he shares a hands-on approach to improving interaction design for a better user experience on the web. This course breaks down the components of an example site, from its homepage to categories, content, and the shopping cart, and introduces common customer scenarios that can be used to identify opportunities for improvement. You'll learn how to enhance navigation, gather feedback after interactions, manage content layers, and add features such as infinite scrolling, collapsible modules, and dynamic content to enrich the user's experience. Then compare the before and after websites to understand why these techniques make them more engaging and effective.
So, who is this course for? Well, it's for students, designers, and developers. Anyone who wants to craft better, more interactive websites and applications by applying core interaction design principles and practices. We're going to look at an existing website to discuss its strengths and weaknesses in terms of what we know about what people think and behave. We'll explore some alternatives, make recommendations for improvement, and craft a better overall design all while keeping the user in mind. As interaction designers, we are often charged with making the user experience better in many ways, but we also need to be able to explain why problems are problems and why one design may be a better solution than another in a particular situation. As members of multidisciplinary teams, we need to be able to speak the language of design, explain complex concepts clearly and concisely to clients and to collaborate closely with developers by understanding the limitations and opportunities of different technologies.
In short, we need to be able to apply our skills and knowledge to create the best experiences possible. And remember, interaction design is not about the behavior of the interface, it's about the behavior of people, so let's get started.
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