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So let's take a look at the modified version of the Hansel and Petal site. And see what improvements we've been able to make to the Build a Bouquet functionality. Remember, we're trying to build a custom bouquet as a gift for mother's day. So here we are on the new Build a Bouquet, and you'll notice right away that one of the changes that we've made. Is that each of the flowers is now associated with its name, its price, its color, and its quantity. So we have now been able to create new groups. Remember when we spoke about the Gestalt principles just a moment ago, that we said we want the image to be associated with the flower name.
So although the images are themselves similar we are now using proximity to our advantage. Each image is located near the name, the price and the color and the quantity. So we get the perception that this is a group and it makes it much easier for us to understand now what I am seeing. So let's go ahead and build our bouquet again. I think we wanted to get the purple Calla Lilies. Oh, now this is another change that we've made. We are now able to actually see the color of the flower when we change the color in the selector, and we're going to go ahead and get ourselves four Calla Lilies.
We're going to order six Irises and we're going to buy some Gerbera Daisies, let's get the yellow Gerbera Daisies here, and we'll get four of those. Once again, we have a color change. This is very, very nice feedback for customers. They're able to see exactly what it is that they are buying. They see the color, because we're changing it dynamically. And we're going to go ahead and get six White Tulips here. So, this is great. I can see the image of the flower, the images associated with the name. I can change the color and the quantity right here. I even have a running total at the bottom of the page. I don't have to go to a second page in order to see what my bouquet contains, and what the price of that bouquet is.
We've been able to reduce the cognitive friction and the memory load on this experience by making sure all of the information. Using the Gestalt Principle of Proximity, is clearly associated in individual groups. Unfortunately, there is one issue remaining with this, and that is if I want to review what I have made for my bouquet. I still have to scroll up through the page, and I still have to look for the flowers that have a quantity that is not zero. I ordered Calla Lilies, but not Sunflowers.
So, we still do have a little bit of cognitive friction going on here. This is something that we may be able to improve. But let's go ahead and just add this custom bouquet to our basket. Oh, and there we go, once again, the great feedback that says, you've added the Rainbow Rose Collection. And you now you've added the build-a-bouquet and we have a new running Subtotal.
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