Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Understanding motivation

From: Applied Interaction Design

Video: Understanding motivation

So here we are on the home page of the original Hansel and Petal website and, remember we're, shopping for a, set of bouquets. And the first one that we're looking for is, a mixed flower arrangement. This is going to be the husbands, gift for is mother, for mothers day and, he's decided that he is going to buy some mixed roses for her. So lets just go ahead and jump into our Mixed Roses page. Now, when we land on this Rainbow Rose Collection page. The first thing we really want to talk about is what does this page need to do for the customer? What are their expectations of the information and the functionality that they're going to see? What's the context of the user experience? And what's motivating the person? In fact, let's talk about that for just a second.

Understanding motivation

So here we are on the home page of the original Hansel and Petal website and, remember we're, shopping for a, set of bouquets. And the first one that we're looking for is, a mixed flower arrangement. This is going to be the husbands, gift for is mother, for mothers day and, he's decided that he is going to buy some mixed roses for her. So lets just go ahead and jump into our Mixed Roses page. Now, when we land on this Rainbow Rose Collection page. The first thing we really want to talk about is what does this page need to do for the customer? What are their expectations of the information and the functionality that they're going to see? What's the context of the user experience? And what's motivating the person? In fact, let's talk about that for just a second.

What is motivation? Well, we define it as a force that initiates, directs, and sustains our behavior. It's what drives us. It's what makes us do things. It makes us behave and it's what makes us interact. Now, people can be motivated for a lot of different reasons and for many different things. In this particular case, our customer is motivated to buy a series of gifts for people that he loves. And there's going to be certain pieces of information that he is going to be looking for, to determine whether or not this is an appropriate gift. And as we look at this page, we start to see not very much, right? Rainbow Rose Collection, it's 30 long stem roses, six of each, of each, what? I assume that these are the colors over here, but what are those colors? I get to select a vase clearly.

I've gotta look kind of hard to figure out, oh there it is, there's the price, it starts at $29.95. We're not setting up the information in this particular page to help people make a decision. We're not even talking about interactivity at this point, we are just talking about whether or not we can support the behavior of the visitor to the site. We're not giving them enough information or enough of the information that they need. Let's take a look at how we can change that.

We'll go over to the improved version of the website, and once again, we're going to drop directly into our Mixed Roses. And the first thing that we notice, other than the fact that we have a much better sense of place. Is there's the price, nice and big, I can tell this is a reasonable price. I'v got more detail, I now know that the roses are cut and packaged and shipped all in the same day. I see the colors, Peach, Blush, Pink, and Red and White and rose. I still get to select my vase, they've even included some Care Instructions here on the site for how to take care of the roses once they've arrived.

And they know that I'm shopping for different types of flower bouquets. And so they even offer some suggestions at the bottom of the page for other things I may be interested in. Clearly, the amount of content on these two pages sets a much different context. We have to understand what the person expects, what is driving them, and what they need. On the original website, we simply failed to provide a sufficient amount of information. But on the modified website, we're able to provide much more information and its much more likely that this information will help the customer make a decision.

Show transcript

This video is part of

Image for Applied Interaction Design
Applied Interaction Design

32 video lessons · 4869 viewers

David Hogue
Author

 

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Applied Interaction Design.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.