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Dave Hogue has been studying how people interact with digital devices and interfaces for over 15 years, and knows how design can make or break a website. In this course, he shares a hands-on approach to improving interaction design for a better user experience on the web. This course breaks down the components of an example site, from its homepage to categories, content, and the shopping cart, and introduces common customer scenarios that can be used to identify opportunities for improvement. You'll learn how to enhance navigation, gather feedback after interactions, manage content layers, and add features such as infinite scrolling, collapsible modules, and dynamic content to enrich the user's experience. Then compare the before and after websites to understand why these techniques make them more engaging and effective.
In this course, we review the five essential principles of Interaction Design, Perceivability, Predictability, Feedback, Learnability, and Consistency. And we discussed how they form a system in which people have expectations and apply their past experiences. We also defined the context of the experience, and with the help of a customer scenario. We took a closer look at an original website, that was not working well and which had some problems. We discussed the weaknesses we found and described why the original design and interactions were ineffective.
Once we identified and understood the problems, we applied the interaction design principles and our interaction design skills, to improve that site. The end result is a much better user experience. Interaction design is more than just creating wire frames and prototypes and knowing where to put the buttons. If we understand how people think, what they need and expect, how they learn and remember. What motivates them, and how they react and feel, then we can identify and deliver effective designs and experiences. And remember, interaction design is not about the behavior of the interface, it's about the behavior of people.
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