New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Start learning with our library of video tutorials taught by experts. Get started

Foundations of UX: Logic and Content
Illustration by
Watching:

Logic problems in UX: Examples


From:

Foundations of UX: Logic and Content

with Morten Rand-Hendriksen

Video: Logic problems in UX: Examples

To establish a shared platform from which we can have this conversation, If you look at postings from the three most popular social The second example relates to interaction with dynamic elements.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Foundations of UX: Logic and Content
1h 45m Beginner Dec 02, 2013

Viewers: in countries Watching now:

Foundations of UX: Logic and Content looks at how designers, developers, and content creators can use the ancient art of logic and reasoning to improve user experiences and facilitate communication. Morten Rand-Hendriksen looks at the principles of logic, how computer logic and human logic differ, and how these differences can be used to improve communication.

The core idea of logic is to create a system in which communication is clear, precise, and unambiguous, which is (or at least should be) the goal of any website or other communication.

Topics include:
  • How humans communicate
  • Comparing human and computer communication
  • Speaking logically
  • Using logical arguments
  • Understanding the limits of computer logic
  • Formatting information for humans
  • Communicating with logic
Subjects:
Web Interaction Design User Experience Web Foundations
Author:
Morten Rand-Hendriksen

Logic problems in UX: Examples

To establish a shared platform from which we can have this conversation, let's take a look at some examples of logic problems in user experience. Common design patterns and elements you find on the web and in apps, and common content creation issues that break with logic convention and end up not communicating what the originator intended. Logic problems in design are surprisingly prevalent and are often introduced by the services we use the most on the web.

The first example is one of these and you find it across pretty much all social media networks. How do you find the link that points to a specific update, photo, or other element? If you look at postings from the three most popular social media networks, Twitter, Facebook, and Google+, you'll see that the one thing they all have in common is the lack of an obvious direct link to this posting. Later in the course, we'll explore why this is, how it relates to logic, and why we should avoid this design pattern in our own sites and apps.

The second example relates to interaction with dynamic elements. How do you close a modal box? For reference, a modal box is one of those pop-up boxes that is superimposed on top of the main page, often graying out the main page to display content. This can be a photo, a form, a video or a warning. As we'll see, the closing of these boxes is often not intuitive, but using logic, we can ensure the user understands how to do it and is able to do it regardless of her chosen mode of interaction.

The third example is based on an emerging design pattern often referred to as No UI. The idea behind No UI is that the user interface should be invisible, putting the content in focus without distractions. No UI relies on the idea that some user interactions are intuitive. But as we'll see in the course, that simply is not the case. User interfaces are just as much about communication as the content is. So for a user interface to work, it has to communicate a meaningful message to the user.

This can be done with logic. Logic truly comes into play when we start looking at content. And this is where we'll see the best and the worst examples of logic and its failures. In some cases, the failure starts with the name itself. Say you own a dental business and you cleverly name it The Root. To make the website appealing and unscary, you use nice fonts, warm and non-medical images, and write a welcome message that focuses on comfort. Now, what is that communicating to the visitor? A dental office or a company that sells kitchen cabinets? The content you put on a website or app is the message you communicate to the visitor.

So it's important to make that message clear and understandable to all visitors. A message like, nourishing young minds, building a platform for the future, on the front page of a charity website may be appealing to the board of directors, but what does it say about the work of the charity? Can you as a visitor derive what the charity actually does from this message? Does it make sense to you? The last example I have for you is actually a group of errors, breaches of various logic rules perpetrated by seasoned journalists as well as newfangled bloggers, well-intentioned misinformation.

We'll look at several examples of this as we untangle the complexities of logic itself. But let me start you off with two headlines to illustrates two such errors. The first headline, largest salmon run in decades quells fears over declining population, is an error of universality. The second, Vikings win home opener is one of ambiguity. You've likely seen and you may even have written such headlines. And by the end of this course you'll know both how they fail in a logical sense and how to avoid stepping in these logic traps when you produce your own content.

Towards the end of this course, we'll revisit these examples and use what we've learned about logic and content to resolve their issues. Now that you have a better idea of where, when, and how logic comes into play in user experience, let's start at the very beginning and explore how we communicate.

There are currently no FAQs about Foundations of UX: Logic and Content.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Foundations of UX: Logic and Content.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.