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Dave Hogue has been studying how people interact with digital devices and interfaces for over 15 years, and knows how design can make or break a website. In this course, he shares a hands-on approach to improving interaction design for a better user experience on the web. This course breaks down the components of an example site, from its homepage to categories, content, and the shopping cart, and introduces common customer scenarios that can be used to identify opportunities for improvement. You'll learn how to enhance navigation, gather feedback after interactions, manage content layers, and add features such as infinite scrolling, collapsible modules, and dynamic content to enrich the user's experience. Then compare the before and after websites to understand why these techniques make them more engaging and effective.
Let's hop back to the homepage for the original Hansel and Petal website for a moment. We've navigated a few levels deeper into the site and we've looked at arrangements and mixed arrangements. And, one of the things that we've been talking about on each one of the pages we've seen so far, is the content, the information. And that's what we're using to expose what is offered on this website. It's not just through the navigation, but on each of these pages we've seen an increasing amount of detail. So on the Home page we're looking at the fact that we have popular flowers, that we have bouquets and arrangements.
We even sell live plants. So we're showing content at a very high level to expose the breadth of the information. But as we navigate more deeply into the site, it starts to get more specific. We're starting to see specific flowers, roses, tulips, lilies. We start to see specific types of arrangements. A mixed arrangement of spring pastels, all white and so on. And then finally when we get down into our Mixed Arrangements page and we have specific bouquets, polka dot pail and burst of yellow.
This type of hierarchical content structure is really important for Findability and Discoverability. Now, Findability is your ability to navigate through a website or an application, or to use search, in order to find the information that you are looking for. You know what you're looking for, you're trying to find it, you want to know where it is. And as long as there is a good scent of information and as long as the information architecture is well structured, you can get to that information. Discoverability is when the design of a website or application helps or it leads us to the information or the functionality we seek. Sometimes, we don't know exactly what we're looking for. We have a vague idea or sometimes we're just exploring to see what is there, such as browsing for bouquets on the Hansel and Petal site. I want to be able to discover the different types of flowers and the different types of arrangements that are available for purchase. It's a combination of findability and discoverability that helps move people forward through the site.
We do that through the navigation, and through the content. So, I know that I am getting increasingly closer to the types of bouquets that I am interested in, by looking at the options, having a strong sense of place. The page header tells me where I am and I know that I'm on the path to the right content.
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