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Establishing a sense of place

From: Applied Interaction Design

Video: Establishing a sense of place

Here we are back on the original Hansel and Petal website. Now, remember in our customer scenario we have a husband who wants to buy a two-flower bouquets for mothers day. One for his wife and one for his mother. And in order to do that, we're going to need to look and see what types of bouquets are available and that means navigating more deeply into the site. So lets check out and what Hansel and Petal offer in terms of their flower arrangements and. We're just going to go to the arrangements page and sure enough here we are. Floral arrangements for any occasion. Now we've got some of the same problems we've already discussed.

Establishing a sense of place

Here we are back on the original Hansel and Petal website. Now, remember in our customer scenario we have a husband who wants to buy a two-flower bouquets for mothers day. One for his wife and one for his mother. And in order to do that, we're going to need to look and see what types of bouquets are available and that means navigating more deeply into the site. So lets check out and what Hansel and Petal offer in terms of their flower arrangements and. We're just going to go to the arrangements page and sure enough here we are. Floral arrangements for any occasion. Now we've got some of the same problems we've already discussed.

We're not in control of the carousel. I see the hand cursor so I know I can click on it, but I'm not getting any feedback. The text badge is not drawing my attention. But the biggest problem as we start to navigate into this site is I move down one more level into mixed arrangements. And I see from the page header that I'm on mixed arrangements. But the navigation bar isn't telling me which section of the site that I'm in. And now I don't know how deeply I have moved into the site. I'm actually two clicks in, but there's nothing to tell me where I am on the website relative to the home page.

So, let's take a look at the modified website, and see what recommendations we're making to improve that. First off, we're going to go to the Arrangements page. We're going to see floral arrangements for any occasion. You'll see now I'm in control of my carousel. But you'll also notice two changes at the navigation bar. One, is that we now have a selected state for the navigation. It's telling me, you are in the arrangements section. We've also added a breadcrumb. You are one page deeper than the homepage.

You are on the arrangements page. Now we went ahead and made the other improvements to the site, so we improved the badge in order to draw attention. And we added feedback for the rollovers. So the people know that this is clickable. But the most important changes are the sense of place. So let's dive in just a little bit deeper. We're going to go to the mixed arrangements page. And sure enough, our bread crumb has now extended to show me that I am two levels deeper into the site from the homepage. I've passed the arrangements page, and I'm now at the mixed arrangements page.

This sense of place is very important in interaction design because as we're navigating more deeply into the site, we need to know where we are. People have sense of place when they know where they are, when they understand how they got there, and are able to accurately predict where they might be able to go next. Now the sense of place is closely related to the concept of the scent of information. We talked about both of these topics in more detail in the Interaction Design Fundamentals course. The scent of information though is when we identify a trail of information. It's when we are following a sequence of links because those links are meaningfully related to one another.

I know that I am looking for some flower arrangements. And I know that I want to get mixed flower arrangements rather than all of one flower. So when we added this navigation highlight to say you're in the arrangements section, and we added the breadcrumb to say you're two levels deeper than the homepage and currently on the mixed arrangements page, we added more information to help people understand where they are.

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Applied Interaction Design

32 video lessons · 4975 viewers

David Hogue
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