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Okay. Moving further down the page a little bit here, the first thing that we encounter is this auto rotating banner thing at the top of the page. When it first loads, I have no idea how many slides there are. They're goin' by really, really quickly, so I have to be a very fast reader or I have to sit here and wait for them to cycle through several times to see what's going on. And in fact, I've got to watch this a few times before I understand that there's even three different slides in messages here. I don't have any way of knowing what content is in this.
And one of the things I might be worried about is that maybe there's a big sale and I haven't noticed that slide yet. I don't have a sense of control. I don't know how to make this carousel stop or pause or how to get access to that information. In fact this is an issue that we call locus of control. This is the extent to which people feel they are in control of what is happening around them or things that are going to affect them. When we have an internal locus of control, we feel like we're in control of what's going on but when we have an external locus of control, we feel like we don't control that and that we're being subjected to whatever is around us.
Back on the the original website, that's the problem we have with this carousel. I'm not in control of it. I can't say, pause. I want to see this message. Or what's the next one, and I have no idea how many slides there are. So, we made some improvements. Let's hop over to the modified site, and take a look at this carousel. It still starts on the page with an autoplay. The motion can be used to draw our attention. You can decide if you want the carousel to autoplay or not. Because now we have controls. Now I can click and say, go back one.
Or I have this little indicator at the bottom of the carousel that says there are three slides here and you can jump to whichever one you want. And when I click to control the carousel myself we've coded it so that it stops auto-rotation. That way I have as much time as I need to read the message, look at the photo, and make a decision is this is a product that I am interested in. So I feel in control of this experience. I can say I want the next slide or the previous slide. Unfortunately, on the original experience, it was just so fast and I had no control. I'm very likely to just scroll right on by and pretend it didn't even exist.
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