Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now

Trigger Today

Trigger Today provides you with in-depth training on Web. Taught by Jason Yim as part of the Creativ… Show More

Creative Inspirations: Trigger, Interactive Design Studio

with Jason Yim

Video: Trigger Today

Trigger Today provides you with in-depth training on Web. Taught by Jason Yim as part of the Creative Inspirations: Trigger, Interactive Design Studio
please wait ...
Trigger Today
Video Duration: 4m 10s 1h 25m Appropriate for all


Trigger Today provides you with in-depth training on Web. Taught by Jason Yim as part of the Creative Inspirations: Trigger, Interactive Design Studio

View Course Description

Trigger may be the biggest little interactive shop that probably has never been heard of. This amazing boutique shoots out web sites, online games, Facebook apps, and iPhone apps for major motion pictures like Spider-Man and District 9, and consumer brands like Nike and Red Bull. Combining a talented design team with solid software engineering, Trigger has mastered the integration of creative expression and technology. With offices in Los Angeles and Shanghai, they've found the elusive winning formula for East-West collaboration. This installment of Creative Inspirations takes viewers inside what may be a prototype for the next generation design firm.


Trigger Today

(Music playing) Anthony Palacios: Trigger is a new media shop that specializes in the entertainment realm of advertising. We create experiences, not just websites, not just games but entire campaigns that people can really dive into and really get a sense of what it is our clients are trying to sell or what they're trying to advertise.

It's about getting people engaged in what we create. Perry Wang: Really we're a collection of people who love the projects or people who love, especially, movies. And if you look at our track record the last couple of years, like almost every alien type of movie or superhero or something like that, we have been able to get involved with it to some degree. Vivd Savitri: You can really see the difference when, and I can really feel it in my team when they are genuinely passionate, or like they really care about the characters in the game, or like the game itself, or the movie itself.

The work comes out so much different. I don't know how to draw the enthusiasm, like trying, "Hey, you know what? This logo is so cool!" "Yeah, okay," you know? Judd Kim: We have had a chance to do a lot more integration of some of these motion graphic and animation pieces into a lot of the larger side campaigns that we are doing. So it's not necessarily a new thing, but the development, or the amount of the work that's actually going into it, now that, you know, sites are able to be a little bit larger, a little bit more involved, people have faster computers, faster connections, we're able to put more information, more data in there, which, in my case, means more video.

And we're able to do some more elaborate pieces that help set up some story. If it's a theatrical website or if it's a product site, set up some more demonstrations and so forth. It just allows us to get a lot more cool stuff in there. Anthony Palacios: We have a broad range of clients here, not just entertainment but non-entertainment as well. I think our sweet spot is definitely entertainment and I think that's what makes our non-entertainment clients come to us is our background in entertainment.

Because they know that we can engage the user, that we know how to make fun stuff, we know how to make cool stuff that people will actually kind of gravitate towards. And that's the kind of content that they want for their site or for their marketing needs. Jason Yim: They're both looking for the same thing. They both need agencies that can basically break through the marketing noise. We have one pharma project with a company called Watson Pharmaceutical, right now, where they want us to create a game.

So we would use the same thinking that we would use on the entertainment side. We'd try to find the target audience, which is like, this is, in this case, it's women 35 and above. We are looking at the type of game play out there that makes sense for that age group. So it does seem strange to go from an entertainment project to pharmaceutical marketing just because, I mean, they are polar opposites. On the entertainment side, it's a super broad audience and you are trying to get as many people and there's almost no rules about what you're doing.

You are just trying to create an entertaining experience. On the pharma side, it's really structured and they look at something on the entertainment side and say - and go, "We want that, but can you dilute it down to "something that will get past our lawyers?" basically. Loc Le: My job is to make fantasy reality, I would say. We are a creative agency, but one of the things that we've always done is to not only be creative but to be able to face the challenges that come as a result of being creative.

In order to be ahead of the pack, you have to be able to execute as well as design. And so, we have a very good blending of technology and creative here at Trigger.

There are currently no FAQs about Creative Inspirations: Trigger, Interactive Design Studio.






Don't show this message again
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.

Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.

Mark all as unwatched Cancel


You have completed Creative Inspirations: Trigger, Interactive Design Studio.

Return to your organization's learning portal to continue training, or close this page.


Upgrade to View Courses Offline


With our new Desktop App, Annual Premium Members can download courses for Internet-free viewing.

Upgrade Now

After upgrading, download Desktop App Here.

Become a Member and Create Custom Playlists

Join today and get unlimited access to the entire library of online learning video courses—and create as many playlists as you like.

Get started

Already a member?

Log in

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

You started this assessment previously and didn’t complete it.

You can pick up where you left off, or start over.

Resume Start over

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.