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Hot Studio founder Maria Giudice and her exceptional multi-disciplinary design team "make the complex beautifully clear" for web clients like eBay, Gap, and the San Francisco Museum of Modern Art. Maria focuses the studio's work on people-centered design to create amazing user experiences on the web and in print. See how they apply "collective intelligence" through the phases of discovery, strategy, design, and building. This installment of Creative Inspirations takes viewers inside one of the coolest design firms around.
Maria Giudice: You know one of the things about designing a website that I think came as a surprise to us, but especially a surprise to our clients is that the brand now is online. It used to be the old days was where you design the logo and then you design the book and then you design a website. But now days you start with the website because usually it's the first point in contact with your customers. And the website really is sort of a centralized meeting point where all kind of brand communications exist because there is usually multiple stakeholders are communicating via the website for their company.
So the website oftentimes becomes a transformation for the brand itself. With start-ups we get to define that experience from the beginning and look at things more holistically, because we get to do all the touch points. So one project we are particularly proud of is the Open Architecture Network and the logo for the Open Architecture Network is based on the golden mean, which is the law of perfect proportion, which is why it looks like a flag, but it's actually perfect in its form.
Another logo that we did that's a lot of fun is for one of our start-up companies called Viscape and this is the brain child of two individuals who wanted to put the fun back into finding vacations. And so we created this really cool brand identity that has these little characters, so the website could reload and you could have a new character on the website and it's just a lot of really fun things that you can do with these characters. And again in the spirit of fun, we created these background images that can change as well.
So this is the winter theme but there is one that's waves, there is another one that's purple and the colors are really bright too, bright and vibrant deliberately to really instill that feeling of what it feels like to be on vacation. So recently we have been really lucky to get to do work for cultural institutions. What was really interesting about SFMOMA was what is modern art in today's world? Is it on the contemporary end or is it when modern art was born? And that's a fundamental question that is still in the museum.
So we really had to work very closely to try to find that line what modern art meant to SFMOMA inside the museum and to its visitors. So we created a really extensible website that really showcased the artwork with bright bold colors, interesting Flash animations and giving SFMOMA a very distinct personality. And a site we are currently involved in is a site that we are designing for Dave Eggers and 826 Valencia. Dave Eggers is a local writer here in the Bay area but he is internationally known. And he won the TED Prize, the prestigious TED prize, which is this conference that happens every year called Technology Entertainment Design, and every year they give a prize to three extraordinary individuals. They give them $100,000 and they give him-- and they also give him the ability to ask for a wish, to put a wish out into the world and hope that somebody or some team of people can help make that wish come true.
So we are working with TED and Dave Eggers to design this site called Once Upon a School, which allows people to go there, find opportunities, volunteer opportunities in their area and go in and volunteer in the public schools and then come back and tell their stories so that they can inspire others. And we're currently iterating this site to make it much more fun and inspirational. It's really fun, it's engaging and I am really excited to see this site go live.
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