Watch every course in the library with a membership.
Each course includes high-quality videos taught by expert instructors.

Start Your Free Trial Now

Giving back

Giving back provides you with in-depth training on Web. Taught by Jason Yim as part of the Creative … Show More

Creative Inspirations: Trigger, Interactive Design Studio

with Jason Yim

Video: Giving back

Giving back provides you with in-depth training on Web. Taught by Jason Yim as part of the Creative Inspirations: Trigger, Interactive Design Studio
please wait ...
Giving back
Video duration: 5m 28s 1h 25m Appropriate for all


Giving back provides you with in-depth training on Web. Taught by Jason Yim as part of the Creative Inspirations: Trigger, Interactive Design Studio


Giving back

(Music playing) Jason Yim: One thing that was really important, right out the gate, was to kind of get back. And we have, I think, very little time on this planet, sort of thing, like, let's try to make a difference. So Trigger change came from that. All the full time staff can choose their own charities that they think are worthwhile. Judd Kim: So that started when we were just seven of us, the first year, each making donations to whatever cause we felt was most deserving.

That's carried through now, even as we've grown, several years later. I don't think there has ever been a single case of someone saying, "Wouldn't that "money be better served going somewhere else, into our pockets or back into the "company or something like that." Carlo Decena: No one complained or anything. It was sort of a reflection of our values that if we were successful, we made money, we wanted to give back. Jason Yim: At first though, it was surprising. It was surprising that a little money could go a really long way in developing countries and staff.

So, trying to build a school in the States would cost like hundreds and thousands of dollars, or million of dollars, and stuff. You could do it for significantly less in Africa or Southeast Asia, so we started with a schoolhouse in Mali, in Africa. They use it for school classes during the day and then it's like a community center at night and stuff, and it continues to help, even after the funds have been drained. Then, in 2006, we worked on a - there is this AIDS orphanage in Cambodia.

They have these kind of dormitory clusters and they had eight clusters in total, to house 200-300 kids. So we were responsible for one of those clusters. In Cambodia, when kids have AIDS or their parents die from AIDS, culturally, they just get booted out of the family, like out onto the streets and stuff. So this orphanage not only provides the medication that's needed. And they were - when it first started, they were importing it directly, like, he would have to go to Thailand and buy all the stuff and truck it back to Cambodia because there wasn't even medication available in the country.

It's gotten to a point where the survival rates are so high for these kids, and the education level is actually almost better than what they can get locally, that now they are starting to worry about college education for these kids. So it's almost like you solve a problem and then it begets another problem and we have to raise funds to solve that, and stuff like that. So, the next year we did two ranger stations, also in Cambodia. So these are anti-poaching stations. That's pretty cool. It's like, they fit, like, 12 rangers inside, like cooking facilities and everything.

It's, like, their, like, a base camp that they can then run patrols out of, to stop hunting and to stop deforestation and stuff like that. Our relationship with CARE started as us being a donor on these buildings and stuff. We had done a project for Stand Up To Cancer. It was a kind of entertainment-driven charity. They did a roadblock on ABC, NBC, CBS. It was a telethon for cancer research and they raised $100 million plus over a weekend.

It was pretty amazing. For them, we worked on their social strategy from day one, very early on, so we did giving through Facebook. We did this application called a Stand where you could very easily kind of upload your personal story, upload your photo into this giant wall. So, the overall theme was to personalize these huge numbers. 6 million Americans die of cancer every year. So we wanted to put like a face to every one of those numbers.

The giving system was done in the same way where instead of just asking people to donate money through Facebook, we asked them to give something up. We asked them to give up a cup of coffee. We asked them to give up a CD, a book or something. So it was trying to make all of these like relevant. As soon as they did a donation, it would challenge all their friends and ask them, it'll say, like, "Jason gave up a cup of coffee. Are you willing to do the same?" So, from that experience, we started talking to CARE and seeing if we could volunteer to work for them as well, but they're a much larger organization, again, like 10,000 people, so the pitching process to get into CARE was longer and harder than for us to win, like, big entertainment clients.

It was funny to work so hard to not make any money out of it, but I think it's worthwhile. So, all this stuff that we've learned from, like, film marketing and youth marketing and stuff - it was cool to apply it to something that would actually help people, versus to sell tickets or sell a product and stuff. Again, using the same Flash programming skills, the same animation skills, the same motion graphics, the same music composition, storytelling, all of that, but instead of trying to sell a movie ticket, we're trying to get people to change the world a little bit.

There are currently no FAQs about Creative Inspirations: Trigger, Interactive Design Studio.






Don't show this message again
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.

Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.

Mark all as unwatched Cancel


You have completed Creative Inspirations: Trigger, Interactive Design Studio.

Return to your organization's learning portal to continue training, or close this page.


Upgrade to View Courses Offline


With our new Desktop App, Annual Premium Members can download courses for Internet-free viewing.

Upgrade Now

After upgrading, download Desktop App Here.

Become a Member and Create Custom Playlists

Join today and get unlimited access to the entire library of online learning video courses—and create as many playlists as you like.

Get started

Already a member?

Log in

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

You started this assessment previously and didn’t complete it.

You can pick up where you left off, or start over.

Resume Start over

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.