Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Creativity and the economy

From: Creative Inspirations: Dale Herigstad & Schematic, Interactive Design Agency

Video: Creativity and the economy

Dale Herigstad: In my career on the planet in digital media, some economic upturns and downturns have happened in the last 20 years and that have really affected how I approach running a business and participating in the adventures that we call a business. For several years, for about two or three years that was the rise and just about the burst of the Dot-com bubble. During that time I watched a lot of my competitors just disappear. They went out of business and I kept asking myself the question do I...? I am really on the verge of bankruptcy.

Creativity and the economy

Dale Herigstad: In my career on the planet in digital media, some economic upturns and downturns have happened in the last 20 years and that have really affected how I approach running a business and participating in the adventures that we call a business. For several years, for about two or three years that was the rise and just about the burst of the Dot-com bubble. During that time I watched a lot of my competitors just disappear. They went out of business and I kept asking myself the question do I...? I am really on the verge of bankruptcy.

Do we keep going here? Do we stop? What do we do? It was a rather severe downturn, as we all know. Sometimes the pressures of scaling back, becoming more efficient, I use the word efficiency where I think that it's lessons that we have for ourselves now as companies in digital media, to tighten up our bootstraps a bit and be able to be more efficient. What that taught me is that, it's obvious right now, we are now in '09 and everyone is looking at this coming year as a difficult year financially and I think based on what I have been through, I am prepared to just go in there and keep creating new things, because the lesson is if you hang in there with that, what rises at the end of that, maybe that's in the year, maybe it's in six months.

The deeper thing is kind of inside you, what do you really like doing and I think for me I was able to keep going. You sort of get in touch with what you really like doing and I really like invention. I really like pushing things forward and that's what I did then and kept doing it and kept it us alive and I am fully prepared to do that now. I think it's looking to the future and saying that this downturn isn't forever. There will be an uptick at some point here and at this point in history for those of us who have been through the long history of digital media and interactive media, where that's gone, it's pretty clear there is a sea change that's about to happen. It will be happening now and it will happen.

The audience is already beginning to move from massive consumption in traditional television to picking up that media in other places. I mean these things are just happening whether the downturns on or not. I mean people have the devices, it's happening. So our ability to stay ahead of that and to keep addressing where the audience is moving is essential. It's just at point time right now. To me it's unfortunate like this downturn is happening right now, because if it wasn't for this downturn, this would be a terrific year. I mean there is really - it's really - we're just on the verge, you can just kind of see it. But that's not going to stop.

That's going to slow down or whatever it does but I think we have always been a company that stays ahead of things. So we need to just think about that. We are often five years ahead in terms of with some of our clients. With a good portfolio, continuing work, but kind of struggling along and almost losing the company. Got through it and on the other side the lesson in that to me was to hang in there and to keep creating great new ideas and keep innovating. Those are the things that I like to do.

Show transcript

This video is part of

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Creative Inspirations: Dale Herigstad & Schematic, Interactive Design Agency.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferences from the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.