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Trigger may be the biggest little interactive shop that probably has never been heard of. This amazing boutique shoots out web sites, online games, Facebook apps, and iPhone apps for major motion pictures like Spider-Man and District 9, and consumer brands like Nike and Red Bull. Combining a talented design team with solid software engineering, Trigger has mastered the integration of creative expression and technology. With offices in Los Angeles and Shanghai, they've found the elusive winning formula for East-West collaboration. This installment of Creative Inspirations takes viewers inside what may be a prototype for the next generation design firm.
(Music playing) Perry Wang: So, I graduated UCLA, Visual Arts. I started off in Economics. That was my major and I chose Econ because I asked my dad, "What should I do?" He said, "Business is good." So I checked that box. I got into UCLA and started there. And I knew right away. It wasn't a good fit for me. When I'd go to the library, the only books I'd check out were the books about how they did stop-motion animation for the films, old school films, or how they did the effects on Star Wars or something like that.
I used to ask my dad about it, and he said, "There is, actually, no way you can make money doing anything with art, maybe architecture," so I said, "Well, maybe, but "does that involve Math?" And he said, "Yeah. It does involve Math." And I was like, "Oh, I can't do architecture. How about an artist?" And he said, "You are not going to make money being an artist." I tried it anyway. I found out, on my own, there was this thing called graphic design and you make logos, and you actually make packages, and you create these advertisements, and I said, "That's what I want to do." So, I graduated with a graphic design degree from UCLA, and I started as a designer, and I was a designer at Media Revolution for about two years.
One day they sat me down and said, "You could continue down the path of "designer, but it probably stops short, or you can become a project manager." And, at the time, there really wasn't any precedent for project management in the interactive space. If you were to go online and buy a book on project management, it would be like aerospace project management or hardcore software project management and neither of them seemed to really apply to what we were doing.
So I had to kind of make it up as I went. Anthony Palacios: My personal history starts out in the 909, San Bernardino. I took a vastly different path than some of the other guys here. I went to Cal State, San Bernardino. I didn't really know what I wanted to do. I just knew I had to go college. Within probably two years of school, I was still kind of lost, not sure what direction I wanted to go to. A friend of mine then said that they were going to take a few classes in graphic design.
And that's when it really hit me, "Oh, wow! "I could actually get paid to actually do something that I enjoy doing." I had always taken art classes in high school. I just didn't really think that it would be something that would make sense as a career. At that point, that was, I'm going to date myself here, but 1996, which really internet boom hadn't really started then, but that was kind of the doorway, early ages of 'wow we could put graphics online now'. So, I found that as being an opportunity for me to really go into some uncharted territory.
So, I joined a company in San Bernardino that I was doing a lot of just local business sites. From there, I stayed for a couple of years, just learning how to hand code sites, the early stages of Flash animation, and then I just really realized that my love for pop culture, for film, it wasn't going to happen there, so I just applied, like crazy, to LA studios that where doing movie websites.
There was a Flash Game for Independence Day that just kind of blew me away. That's what I want to do. So I looked them up. It was Media Revolution. Jason Yim was the guy that interviewed me. We spoke very little about the actual projects. It was more of what interested me. So he was, "Do you like video games? "Do you like Star Wars? Do you like cars?" So, at that point, I kind of knew like, this was probably the guy that I wanted to work with. He wasn't asking any hard questions. He was asking me all the easy ones.
Loc Le: Out of school, actually during school as well, I started working with Jason at Media Revolution. I worked with him for 6 years. I started in quality assurance and moved into development. That's what I wanted to do for a very long time. From there, when Trigger started, I got into networking, as well. Even today, I still do development, but I handle it more on a managerial level. Vivid Savitri: I studied in University of Australia.
I studied communications, like Visual communication. It's a kind of a major where you, actually, you don't know what you want to do. I didn't even know that what I am doing now is actually - you can do what I do now, and actually get paid for it, because I was, to be honest, I was a recovered game addict, and now I am actually working and making games. I mean like, I don't know how. Is that ironic or no? Carlo Decena: I am a graduate of Accounting and Finance in the Philippines.
I worked for City Bank. It's - from the corporate world going to here is - yeah, it's a bit strange, right? My school years, I had an internship at a company, which was affiliated with Media Revolution. So I spent a summer there. For some reason, they liked me, so I was offered a job, the year after.
It was a good change for me, I mean, coming from City Bank, which is a big structured company, and joining sort of a - I wouldn't call it start up then, but sort of start up feel. And it was fun for me. I liked it and so I, you know. For me, it was not really the industry that I was looking for. I mean, finance is finance and so it was just an extra that it was sort of a fun industry.
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