Today's web landscape is quickly changing, and web companies, in-house teams, designers, and developers are racing to keep up. Web ReDesign: Strategies for Success teaches the techniques and tools to help move teams in the right direction, whether they need to do a complete redesign or just need to supplement an ongoing strategy. Instructor Kelly Goto develops strategy based on an iterative approach, focusing on branding and audience, usability testing, and content development. The training teaches how to plan effectively, reach target audiences, and take current web design and development knowledge to the next level. Exercise files accompany the tutorials.
As an evangelist for "design ethnography," Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is the principal at gotomedia, a global leader in research-driven, people-friendly interface design for the Web and mobile technology. gotomedia provides product solutions for clients including Seiko Epson Japan, Symantec, Adobe, NetIQ, WebEx, and CNET. Kelly's book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles. Kelly is also the editor of gotomobile.com, a leading online publication on mobile user experience, and she serves on the national board of the AIGA Center for Brand Experience.