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Web ReDesign: Strategies for Success

with Kelly Goto

Video: Introduction

Tools for keeping up with today's changing web landscape using an iterative approach.
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  1. 5m 49s
    1. Introduction
    2. What is this title?
      3m 1s
    3. The new web
      2m 0s
  2. 28m 19s
    1. Core process overview
      5m 42s
    2. Core process phase 1: Define the project
      2m 54s
    3. Core process phase 2: Develop the site structure
      2m 46s
    4. Core process phase 3: Design the visual interface
      3m 15s
    5. Core process phase 4: Build and integrate
      2m 32s
    6. Core process phase 5: Launch and beyond
      2m 31s
    7. Core process plus
      1m 4s
    8. An iterative approach
      1m 57s
    9. User-centered design
      5m 38s
  3. 21m 22s
    1. Initiative planner
      6m 1s
    2. Initiative planner case study
      2m 51s
    3. Competitive feature analysis
      5m 5s
    4. Strategic roadmap
      3m 13s
    5. Iterative redesign case study
      4m 12s
  4. 38m 54s
    1. Building a client survey
      10m 43s
    2. Communication brief
      8m 25s
    3. The art of estimation
      7m 51s
    4. Sample budgeting and pricing
      4m 49s
    5. Scope creep
      2m 11s
    6. Centralizing communication
      2m 22s
    7. The importance of time tracking
      2m 33s
  5. 8m 36s
    1. User experience and the brand promise
      4m 21s
    2. Aligning brand vision
      4m 15s
  6. 10m 4s
    1. Three ways of understanding your audience
      10m 4s
  7. 22m 47s
    1. Usability 101
      6m 21s
    2. Usability planning and recruiting
      5m 31s
    3. Conducting a usability test
      7m 11s
    4. Analysis and implementation
      3m 44s
  8. 6m 45s
    1. Information design intensive
      6m 45s
  9. 10m 40s
    1. Identifying the role of content development
      4m 27s
    2. Content development: Workflow overview
      6m 13s
  10. 1m 11s
    1. Conclusion
      1m 11s

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Web ReDesign: Strategies for Success
Video Duration: 0s 2h 33m Appropriate for all


View Course Description

Today's web landscape is quickly changing, and web companies, in-house teams, designers, and developers are racing to keep up. Web ReDesign: Strategies for Success teaches the techniques and tools to help move teams in the right direction, whether they need to do a complete redesign or just need to supplement an ongoing strategy. Instructor Kelly Goto develops strategy based on an iterative approach, focusing on branding and audience, usability testing, and content development. The training teaches how to plan effectively, reach target audiences, and take current web design and development knowledge to the next level. Exercise files accompany the tutorials.



Hi! I am Kelly Goto. I am the Principal of the design and research firm called Gotomedia that specializes in creating people-friendly experiences online. Today we are going to go through the web redesign process. But the material actually covers a lot more. In the following chapters, we will go through the nuances of branding and client management, user experiences and the importance of iterative design cycles. This title is based on the book, Web Redesign 2.0. However much of the material covered in these chapters is what we've learned since the book was originally published.

The web is changing quickly and we have needed to modify our approach and refine our methodologies to keep up. And we want to share this information with you. So before we get into the details, let's start with how to use this title which is what the next movie is all about.

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