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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Hi! I'm Jill Whalen and I'm excited to introduce you to search engine optimization. Throughout this course, I'll show you what SEO is and is not. I'll also detail the exact SEO process that I have developed and refined over the past 15 years, which when implemented correctly on websites can work to substantially increase the number of targeted search engine visitors. We'll start by learning how to research and choose keyword phrases that are relevant to what you offer on your web site. I'll explain why content is key for your web site visitors as well as search engines, and teach you how to write effective content using keyword phrases while still sounding natural, as well as how to measure the success of your overall SEO endeavors.
Even if you think you already know SEO, you may be surprised that the in-depth knowledge you'll obtain in this course. My methods do not involve tricks and are always well received by search engines. So, as a pioneer in the field of search engine optimization, I'm proud to be able to present my SEO process to you.
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