In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Understanding how search engines work
Researching and selecting keywords
Adding keywords to web pages, URLs, and HTML markup
Writing web page content based on selected keywords