HTML: Structured Semantic Data
With Jen Kramer
Liked by 223 users
Duration: 1h 33m
Skill level: Advanced
Released: 7/1/2020
Course details
Web development focuses on creating highly visual content, but many crawlers ignore the layouts and imagery that give human readers context. To aid Google Search and other bots, you can use structured semantic data. This invisible but critical metadata determines how your sites appear online and can help boost your search rankings. In this course, Jen Kramer shows how to add data structured for machine readers to pages also intended for humans. Learn how to describe content in schemas, use meta tags, and leverage tools like the Structured Data Markup Helper and Structured Data Testing Tool—both from Google—to add microdata and JSON-LD code to your pages. In chapter three, Jen provides several structured data examples as well as a challenge to test your ability to provide rich search results.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Natália Tóth
Natália Tóth
Product Marketer @ Ranking Raccoon & UX Studio
-
Mario Vivanco
Mario Vivanco
Voiceover for narration, announcing or dubbing to Latin American neutral standard spanish. Characters for animations, audiobooks, documentaries…
-
Denis Petitclerc
Denis Petitclerc
Maintenance Web | Entretien • Refonte • Création (Wordpress, Joomla!, Weebly, Wix, HTML et plus)
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone