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Web Semantics
Illustration by John Hersey

Web Semantics

with Jen Kramer

Video: Welcome

(MUSIC) Hi, I'm Jen Kramer. Welcome to Web Semantics. In this course, I'll show you how to make your web pages more meaningful to search engines and robots. By marking them up with Microdata, RDFa Lite, and semantically correct HTML5 tags. First, we'll look at the new HTML5 tags like header, footer, article, aside, mark and many more.

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Web Semantics
1h 36m Beginner Sep 18, 2013

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Discover how to make websites more search engine friendly, more meaningful, and more future-proof with semantics. In this course, Jen Kramer shows you how simple HTML5 tags add meaning to page structure, and how microdata and metadata can be used to add identifying information—such as author and type of content—right on a page. All this adds up to creating pages that score better (and rank faster) in Google and other search engines, and work better in the growing array of bots and other programs searching the web on behalf of devices.

Topics include:
  • Using HTML5 header, nav, and footer tags
  • Addressing related content with aside and mark tags
  • Defining internal and external link relationships
  • Defining next and previous relationships
  • Introducing schema.org
  • Using itemscope and itemtype to add meaning
  • Understanding the difference between RDF, RDFa, and RDFa Lite
Subjects:
Web User Experience Content Strategy Web Design Web Foundations SEO Web Development
Author:
Jen Kramer

Welcome

(MUSIC) Hi, I'm Jen Kramer. Welcome to Web Semantics. In this course, I'll show you how to make your web pages more meaningful to search engines and robots. By marking them up with Microdata, RDFa Lite, and semantically correct HTML5 tags. First, we'll look at the new HTML5 tags like header, footer, article, aside, mark and many more.

We'll look at link relationships, including links between pages and links that bring resources into a web page. We'll then look in depth that micro data, which is a way of marking up certain types of content with the find information like recipes, events or products. Finally, we'll look at RDF, RDFa and RDFa Lite and their differences as well as looking at on how to incorporate RDFa Lite into your web page. So if you're ready, lets get started with web semantics.

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