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Discover how to make websites more search engine friendly, more meaningful, and more future-proof with semantics. In this course, Jen Kramer shows you how simple HTML5 tags add meaning to page structure, and how microdata and metadata can be used to add identifying information—such as author and type of content—right on a page. All this adds up to creating pages that score better (and rank faster) in Google and other search engines, and work better in the growing array of bots and other programs searching the web on behalf of devices.
(MUSIC) Hi, I'm Jen Kramer. Welcome to Web Semantics. In this course, I'll show you how to make your web pages more meaningful to search engines and robots. By marking them up with Microdata, RDFa Lite, and semantically correct HTML5 tags. First, we'll look at the new HTML5 tags like header, footer, article, aside, mark and many more.
We'll look at link relationships, including links between pages and links that bring resources into a web page. We'll then look in depth that micro data, which is a way of marking up certain types of content with the find information like recipes, events or products. Finally, we'll look at RDF, RDFa and RDFa Lite and their differences as well as looking at on how to incorporate RDFa Lite into your web page. So if you're ready, lets get started with web semantics.
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