New Feature: Playlist Center! Pick a topic and let our playlists guide the way—like a learning mixtape.

Start learning with our library of video tutorials taught by experts. Get started

Web Site Strategy  and Planning
Illustration by John Hersey

Integrating pricing into the proposal


From:

Web Site Strategy and Planning

with Jen Kramer

Video: Integrating pricing into the proposal

Pricing can be the trickiest part of your business. Typically, a web professional follows one of two paths for providing pricing to their client. You can provide pricing as a fixed price, or a fixed set of services or you can provide an hourly rate with a more nebulous set of tasks. Generally speaking, the client will prefer to go with a fixed price contract because then they'll know exactly how much it will cost in the end. Some contractors will also do a variation on those pricing schemes.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Web Site Strategy and Planning
1h 37m Intermediate Feb 02, 2010

Viewers: in countries Watching now:

In Web Site Strategy and Planning, Jen Kramer shows that there’s more to building a web site than just implementation. She describes how to create a plan that will ensure the end product meets the client’s needs and is as efficient and scalable as possible. Jen explains how to identify the right technology for the design, whether it is CMS-driven or static, and how to organize content and graphics. She shows how to create a project proposal that includes pricing and milestones that demonstrate to the client that work is being done. She also discusses how to measure the success of the design through analytics and user feedback.

Topics include:
  • Mapping out a business strategy
  • Determining the right technology
  • Using static HTML versus CMS in the design
  • Choosing the right CMS
  • Selecting the right team, including designers and SEO consultants
  • Measuring the success of the design
Subjects:
Web Content Strategy Web Design
Author:
Jen Kramer

Integrating pricing into the proposal

Pricing can be the trickiest part of your business. Typically, a web professional follows one of two paths for providing pricing to their client. You can provide pricing as a fixed price, or a fixed set of services or you can provide an hourly rate with a more nebulous set of tasks. Generally speaking, the client will prefer to go with a fixed price contract because then they'll know exactly how much it will cost in the end. Some contractors will also do a variation on those pricing schemes.

For example, you can provide a top price, meaning the work will be no more than the given price. Others will sell a block of hours to complete a task. For example, they'll give a fixed price for 20 hours of work, which may represent a discount over their normal hourly rate. It's good to tie that price to a specific set of detailed tasks you will complete, so there are no surprises later. The proposal is designed to spell out exactly what tasks you will complete, what tasks the client will complete, and the timelines and pricing for the project.

I always ask my client what their budget is for the project. Frequently, the client will either decline to say or they won't know what their budget is. When working with small businesses, nonprofits and startups, it's best to give some flexibility in the proposal, so they can bend this to what their budget actually is. I like to have flexible pricing for my client. For example, I'll state that the client must pick a scheme for the template, for the website, but they could pick a commercially available template for not much money or they could pick a fully customized template for much more money.

When I write a proposal, I include the following items. First, I provide an overview of what needs to be done with the website and what problems need to be solved, such as a site redesign, increasing site traffic through search engine optimization, improving the graphic design of the site, or moving a site from a static site to a Content Management System. Next, I spell out briefly what I will provide, such as a graphical redesign of the site, a photo gallery, configuring the Content Management System, debugging and so forth.

I also spell out what the client will provide, including content, photos, a site map, or specific logins to hosting or domain names. Next comes the quotation, spelling out each deliverable in as much detail as possible along with pricing for each option. For example, I'll state that the graphic design will talk to the client to get a sense of the branding and the client's likes and dislikes. The designer will then produce three very different possible looks for the website followed by two rounds of revisions for a given price.

I'll follow the same pattern for all of the other services required. If you are specifically excluding anything from the quote, spell that out as well. For example, the client might already have a domain name. So, your quote does not include purchasing one for them. This section might also include additional services they could add if they wanted, such as hosting, search engine optimization services, or content writing and editing. I typically also include a line that says anything beyond the scope of this quote is doable at my normal hourly rate.

Be sure to include a payment schedule. This is how the client will pay you for the work you complete. If you have sub-contractors, you should definitely ask for some money before work begins. It's common to ask for as much as half of the total upfront before the work begins and then the balance, just before the site launches. Unfortunately, there are clients who will decide not to pay you. Hopefully, those clients are few and far between, but it does happen. The best way to prevent that from happening is to ask for money upfront, then hold the site until the client provides their final payment before you launch the website.

It might sound harsh, but unfortunately, when you launch the site without payment, sometimes you wind up not getting that final check. There are some notable exceptions. Most government and university web jobs will not permit money upfront for a project. However, in my experience, you can always get paid for your work in these environments. Although the check can be very slow in arriving. Lastly, include a short biography about you and your subcontractors. It's nice to give your client a little bit of your professional background so they know who they are hiring.

Be sure to include any certifications or degrees you have, as well as any special awards or accolades. Putting together a proposal and pricing can be one of the trickier aspects of running your web design business. Be sure you're very clear about what you will provide to the client and what they need to get you to have a successful web project. When you communicate clear expectations and clear deliverables, you're on a path to a successful web project.

Find answers to the most frequently asked questions about Web Site Strategy and Planning.


Expand all | Collapse all
please wait ...
Q: Where can I learn more about how to make a website?
A: Discover more on this topic by visiting how to make a website on lynda.com
 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Web Site Strategy and Planning.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Notes cannot be added for locked videos.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.