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Web Analytics

Establishing a system for tracking and monitoring web analytics is a key marketing tactic that can provide a wealth of insights about your website performance and site traffic. This Google analytics tutorial shows how to set up an account, view site traffic, explore advanced tools, and evaluate user behavior and marketing effectiveness.

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2 Web Analytics courses · 100 video tutorials
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  • view course page for Web Analytics Fundamentals

    Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.

    2h 47m
    Appropriate for all
     
    Viewers:

  • view course page for Google Analytics Essential Training (2010)

    Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.

    4h 53m
    Beginner
     
    Viewers:

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