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Web Analytics

Establishing a system for tracking and monitoring web analytics is a key marketing tactic that can provide a wealth of insights about your website performance and site traffic. This Google analytics tutorial shows how to set up an account, view site traffic, explore advanced tools, and evaluate user behavior and marketing effectiveness.

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1 Web Analytics course · 30 video tutorials
  • view course page for Web Analytics Fundamentals

    Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.

    2h 47m
    Appropriate for all
     
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