Web Analytics
Establishing a system for tracking and monitoring web analytics is a key marketing tactic that can provide a wealth of insights about your website performance and site traffic. This Google analytics tutorial shows how to set up an account, view site traffic, explore advanced tools, and evaluate user behavior and marketing effectiveness.
Petra Stefankova
Skill level
- Beginner (1)
- Appropriate for all (1)
Software
- Google (1)
- Google Analytics (1)
Author
More options
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Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.
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Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.
“The tutorials are so clear, precise, and extremely professional. This is definitely my preferred learning style. It makes learning a pleasure.” —Margaret L.
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