Establishing a system for tracking and monitoring web analytics is a key marketing tactic that can provide a wealth of insights about your website performance and site traffic. This Google analytics tutorial shows how to set up an account, view site traffic, explore advanced tools, and evaluate user behavior and marketing effectiveness.
Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.
“Your website has become a verb. I had a client tell me today that they were lynda.comming their way through learning new software. You’ve joined the ranks of Googling, Photoshopping, and Skyping!” —Jill W.
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