Start learning with our library of video tutorials taught by experts. Get started

Web Analytics

Establishing a system for tracking and monitoring web analytics is a key marketing tactic that can provide a wealth of insights about your website performance and site traffic. This Google analytics tutorial shows how to set up an account, view site traffic, explore advanced tools, and evaluate user behavior and marketing effectiveness.

Try our Web Analytics tutorials

— every online course includes free video tutorials. Become a member to keep learning, with unlimited access to every course in our library.

Skill level

Author

More options

selected filters:
Matt Bailey  
1 Web Analytics course · 30 video tutorials
  • view course page for Web Analytics Fundamentals

    Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.

    2h 47m
    Appropriate for all
     
    Viewers:

“There are quite a few things that make lynda.com the best online learning platform. One of the greatest is that you guys listen and respond to your audience and I can’t thank you enough for doing so.” —Nathan
more from our members »

Get started

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked