Web Analytics

Establishing a system for tracking and monitoring web analytics is a key marketing tactic that can provide a wealth of insights about your website performance and site traffic. This Google analytics tutorial shows how to set up an account, view site traffic, explore advanced tools, and evaluate user behavior and marketing effectiveness.

Petra Stefankova

Skill level

Beginner (1)
Appropriate for all (1)

Software

Google (1)
Google Analytics (1)

Author

Corey Koberg (1)
Matt Bailey (1)

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Web Analytics Fundamentals

Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.

Matt Bailey

2h 47m

Appropriate for all

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Google Analytics Essential Training

Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.

Corey Koberg

4h 53m

Beginner

Captions

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Web Analytics

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