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Up and Running with Online Social Video
Illustration by John Hersey

Working with social networks


From:

Up and Running with Online Social Video

with Jason Osder

Video: Working with social networks

Now that we've looked at some basics of watching videos on YouTube and Vimeo, I want to look at some fundamentals of participating in social networks. Now there's a lot of information available on Lynda.com. So I just want to cut through some of the basic vocabulary, so that you're comfortable starting up or I'll also look at Twitter briefly. So here I'm on my Facebook feed, and this is sort of the home page of Facebook and this here is described as the feed. The information that comes up and is promoted to me. Liking, commenting, and sharing are three basic ways to interact on a social network that were all pioneered by Facebook.

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Up and Running with Online Social Video
49m 28s Appropriate for all Jul 10, 2013

Viewers: in countries Watching now:

Millions of people use it every month to watch and share videos online, but YouTube isn't the only game in town. What are the strengths of YouTube compared to Vimeo and other platforms, and how do you get started with online video in the first place? Jason Osder answers these questions and more, as he explores the fundamental concepts of online video services and options that will impact your decision when choosing the service that is right for you.

Continue learning with Jason's other courses on online video, YouTube Essential Training and Vimeo Essential Training.

Topics include:
  • Understanding what an online video service does
  • Understanding "social video"
  • Sharing and embedding videos
  • Comparing technology
  • Choosing an online video platform to meet your needs
  • Finding additional resources
Subjects:
Video Video Delivery
Software:
YouTube Vimeo
Author:
Jason Osder

Working with social networks

Now that we've looked at some basics of watching videos on YouTube and Vimeo, I want to look at some fundamentals of participating in social networks. Now there's a lot of information available on Lynda.com. So I just want to cut through some of the basic vocabulary, so that you're comfortable starting up or I'll also look at Twitter briefly. So here I'm on my Facebook feed, and this is sort of the home page of Facebook and this here is described as the feed. The information that comes up and is promoted to me. Liking, commenting, and sharing are three basic ways to interact on a social network that were all pioneered by Facebook.

When I like something, It's just a designation, it means just what it says, that I have endorsed this post or video and other people can see that. Clearly a comment is just writing a comment that will appear to other people. Sharing means that you will repost any new post and share it with all our friend and followers. Let's talk about those two terms briefly. Being friends with someone on Facebook means a two-way connection. So, you can see here that I can find friends, and generally that means using my address book or email to see who else is on Facebook. So, becoming friends means sending an invitation, and receiving a confirmation. However, you can also follow people on Facebook, which is a one way connection. If you're following someone, it means that you will get other user's information but they won't get your information.

Finally, all social networks have what's called a Profile. If I click my name here, or edit profile, I go to my page, My Profile. There you see there is a lot of information here about me and who I'm, if I click about I can deeper into there filling more information. Lets return with our Twitter and see how else some of these concepts play out in a different social network. Again if you get stuck on this stuff I recommend checking out Twitter essential training, like Facebook, Twitter also has a feed but Twitter's feed is more essential to the experience because there's not much else here. You don't become friends with people on Twitter, you only follow people. That means connections are only really one way on Twitter. You broadcast your stuff out.

People choose to follow you and you choose to follow people. When you follow someone sometimes they'll follow you back. That sort of an acknowledgement that they also want to know what you're doing. But it's not quite the same as being friends on Facebook. There's also a profile on Twitter. And you can see that same similarity. We have information here about me and who I'm, and it's available to the public. Each social network is slightly different, but they also have some commonalities.

Also, they influence each other. So, the timeline on Facebook was influenced by the timeline on Twitter, as was the idea of following people without being friends. There's a lot more information on Lynda.com to get deeper into both Twitter and Facebook. Hopefully these base concepts will help you get started.

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