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Vimeo Essential Training

Vimeo Essential Training

with Jason Osder

 


Vimeo is the high-quality, ad-free video hosting and sharing solution for independent filmmakers and artists. Discover how you can find a creative outlet and audience for your videos on Vimeo. Jason Osder shows you how to explore what the site has to offer, watch videos, join the Vimeo community, and upload content. The course includes editing and compression tips, as well as a demonstration of Vimeo Plus and Vimeo PRO, which offer options such as higher video quality, optional widgets, and access to viewer statistics. Plus, learn to access and offer paid content on demand.
Topics include:
  • Understanding Creative Commons licensing
  • Watching standard and high-definition video
  • Searching Vimeo
  • Creating an account and building a profile
  • Understanding what Vimeo Plus and Vimeo PRO offer
  • Joining groups
  • Saving favorites
  • Uploading content
  • De-interlacing video
  • Exporting from Premiere Pro, Final Cut Pro, iMovie, and more
  • Uploading from a mobile device
  • Creating video widgets
  • Exploring the Enhancer and Music Store
  • Using statistics

show more

author
Jason Osder
subject
Video, Video Delivery
software
Vimeo
level
Advanced
duration
2h 10m
released
Jul 02, 2013

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Introduction
Welcome
00:00 (MUSIC). Welcome to Vimeo Essential Training, I'm
00:06 Jason Osder. Whether you are a creator or a connoisseur
00:09 of high quality video, Vimeo has a lot to offer.
00:13 We'll find and watch exciting high definition videos on Vimeo and join the
00:17 online community. I'll show you how to prepare content for
00:21 Vimeo, with any eye toward preserving the true quality of your shooting and editing.
00:26 We'll take a look at Vimeo Plus. A paid upgrade that adds a more
00:29 professional feature set. I'm excited to share with you all of the advantages.
00:34 Now, let's jump into Vimeo Essential Training.
00:38
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Using the exercise files
00:00 If you're a premium member of lynda.com you have access to the exercise files used
00:04 throughout this title. As you can see, I've already downloaded my
00:09 exercise files and saved them to the desktop.
00:12 If you open this folder, you'll see that the exercise files are organized by chapter.
00:17 And there's really not very many of them for this course.
00:20 The reason is that most of this course takes place online, and it's a good idea
00:24 to use your own video. If you are not a premium subscriber to
00:29 lynda.com, you don't have access to the exercise files.
00:32 But you can absolutely follow along from scratch with your own assets.
00:37 Okay, let's get started.
00:39
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1. Introducing Vimeo
What is Vimeo?
00:00 What is Vimeo? I bet you have some idea or you wouldn't
00:03 have clicked on this course to begin with, but I like to start all my courses with
00:07 clear definitions. So let's look at Vimeo in context.
00:11 First, Vimeo is an online video platform. It's a web application that facilitates
00:18 posting video online, and has a focus on quality.
00:22 It was one of the earliest platforms to support high definition, and that's one
00:25 way that it really defined itself. While it's quite possible to post videos
00:30 online without the benefit of a platform like Vimeo, what Vimeo has done is done a
00:33 lot of testing to create a platform that's going to be accessible to most users and
00:37 preserve quality. Second, Vimeo is a vibrant online community.
00:44 The people that frequent it are often filmmakers and artists.
00:48 And there's a real emphasis on DIY culture and creative output.
00:52 Finally, Vimeo Plus and Vimeo Pro are both paid services that unlock more
00:57 professional features. We'll be looking at those in detail later.
01:03 Okay, that's good for starters and definitions.
01:07 Now let's get going with what we can do on Vimeo.
01:10
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Being aware of privacy, copyright, and ethical issues on Vimeo
00:00 What videos are acceptable to post on Vimeo?
00:03 Do you need to own them, control them and have the rights to post them?
00:07 These are all really good questions and they open up a bit of a can of worms about
00:10 our new internet culture. Let's see if we can define some grounding rules.
00:15 First, like all of the internet, assume that anything you put on Vimeo will be
00:19 seen by the whole world. Now, you can change those settings and we
00:24 can learn how, but for starters just assume that when you post something on the
00:28 internet anyone can see it. This first idea leads to some common sense
00:33 rules about what you would decide to share.
00:36 You should share things that you own and control, and you shouldn't share anything
00:40 that seems inappropriate. Just think, if you wouldn't want your
00:43 mother to see it, or you wouldn't want your child to see it, think twice before
00:46 posting it on Vimeo. There's a lot of information on the vimeo
00:50 site itself about what's acceptable and what the rules are.
00:54 If you have any questions, I recommend that you peruse the site for these rules.
00:59 Finally, Vimeo is a community of creative professionals.
01:03 They do monitor the site, and they have a low tolerance for things that fall outside
01:06 of the realm of acceptability. This is not a site where you're likely to
01:11 see full songs or albums or television shows posted without permission.
01:15 That just does not fly on Vimeo. So these are some grounding rules, but the
01:20 bottom line is to assume everyone's going to see it, use good common sense,
01:24 and if you have questions, read the site for answers.
01:28
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Understanding Creative Commons licensing on Vimeo
00:00 I'd like to take a moment to talk about Creative Commons licensing.
00:04 You'll see this in a lot of places around the Vimeo site.
00:07 And I wanted to go ahead and just define it before we move forward.
00:10 I want to go up under create and then hit the link for Creative Commons.
00:17 As you can see, the purpose of this particular link is for a user to find
00:22 licensed videos on Vimeo. As you can see, the purpose of this page
00:27 is to browse videos that have a Creative Commons license.
00:31 But why would you want to do that? And on the other hand, if you're a creator
00:35 of videos, why would you want to give your video a Creative Commons license?
00:40 Well, let's look in detail about what Creative Commons is.
00:43 There's a lot of good information down the right side here, and also a link to the
00:47 Creative Commons website, which has even more information.
00:52 But let me break it down for you. The idea of Creative Commons licensing, is
00:56 a licensing system that really embraces what's exciting about the internet and
00:59 gets passed some of the complex intellectual property issues that have
01:03 hamstrung certain activities on the internet.
01:07 All of this is very appropriate to Vimeo, which is a community of artists and film
01:11 makers that value sharing, but also value ownership and credit.
01:17 So that's the basis of the whole thing. Is that the Creative Commons licensing
01:22 systems allows you to designate in what specific ways you're willing to have your
01:26 work shared. Or from the perspective of someone who
01:30 wants to use that work. You can see very clearly what the maker intended.
01:35 So, as an overview and I encourage you to read this in detail.
01:39 Attribution means go ahead and use it, but give me credit.
01:43 Share alike means use it but only in ways that you also allow the same usage.
01:50 In other words, share alike. Share my stuff but only in like ways.
01:54 Non-commercial is share it but don't make money on it.
01:57 And no derivative works is share it complete but don't carve it up and remix it.
02:03 I think you get the idea as well as the power of this.
02:07 Going from a black and white copyright or not.
02:11 To a much more flexible system that allows you to really communicate with your
02:15 audience about what you intended for your work.
02:19 I think you'll agree that something about Creative Commons licensing.
02:23 It's very appropriate to the spirit of Vimeo.
02:26 I'm sure that's why they make it so clearly available when you post your video.
02:30
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Using the Vimeo help features
00:00 There's a lot of help available right on the Vimeo site.
00:04 Before we go any further, I want to direct you on how to find it.
00:08 You can see that I'm on the Vimeo homepage here, and I'm not logged in.
00:11 So, I'm being invited to create an account.
00:14 We'll do that in a bit. But I want to scroll all the way to the
00:16 bottom to see the Help Center link. There it is Help Center.
00:22 As you can see, this is a full fledged help center with many options.
00:26 Let's do an overview, and then we'll drill down and get some help.
00:30 First, we have a very effective search bar.
00:33 We'll use that in a second. Second, we have FAQs and guidelines.
00:38 This is both Frequently Asked Questions and also community guidelines that will
00:41 help you if you have any questions about what is appropriate to post.
00:46 Next, you have the help forums. This is where users share help.
00:50 You have guidelines for your actual content.
00:53 And then you have an invitation to go ahead and contact Vimeo.
00:56 I have to say the staff at Vimeo is extremely helpful.
01:00 You can see here direct links to the whole support team, and then on the right, are
01:03 tutorial videos, which tend to have a more simplified approach, but if you like video
01:07 learning they can be great shortcuts. Now that we've seen an overview, let's see
01:13 what an actual help section looks like. We're going to deal with a lot of
01:17 technical things, so if I start to type compression here, you'll see that I get a
01:21 lot of help categories that take me in that direction.
01:26 Some are more basic. Some are instructional.
01:29 Let's do something like, can you recommend some encoding settings for HD?
01:34 That's something we're going to deal a lot with later.
01:36 Let's see what help has to offer. Here we have some basic recommendations
01:41 for HD settings. Don't worry, we're going to go over all
01:44 these details later. My point now is just the way you find
01:47 additional information on the Vimeo site. So here we have an overview, and an
01:52 additional link that'll take us to detailed compression settings.
01:58 Again, this is one of my very favorite pages on Vimeo and we're going to spend
02:01 some more time here. We've got details here on our compression
02:05 settings and we also have additional video tutorials for specific pieces of software.
02:11 I think you can tell that the Vimeo help center is pretty sophisticated and pretty
02:14 darn helpful. I recommend that if you run into trouble,
02:18 one of your first tries is the Vimeo help section.
02:22
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2. Finding and Watching Videos
Watching videos
00:00 >> Watching videos online is at the heart of the Vimeo experience.
00:05 It's pretty straight forward but I want to go over it in detail with you.
00:09 As you can see, I'm on a Vimeo video page. You can reach a page like this by clicking
00:13 absolutely any of the video thumbnails as you see them displayed up top.
00:19 Also, I'm not currently logged in, so most of what I'm going to show you will work
00:22 not logged in, and we'll start to see some of the limitations, and why you might
00:26 want to make an account. Let's scroll down so we can really focus
00:31 on the video. You'll see that in the top right I have
00:34 some choices to share, watch later, and like.
00:38 If you click these, you'll see that share is available, a link, send email, or some
00:43 embed code. We'll look at all of these in a bit.
00:47 We also have some social media choices, and we'll spend some time with that as well.
00:51 But you can do at least email sharing, and a link, and embedding without being logged in.
00:57 The other two, save for later and like, if you click them, you'll get a message
01:01 saying you need to log in order to like something or save for later.
01:06 That makes sense because these things need to be save to your account.
01:09 So we can't really do that until we log in or join.
01:14 For actually playing the video, we have a play/pause video in the bottom.
01:19 And as you can see if you look quickly, we have a scrubber bar that indicates our
01:24 progress through the clip, and also our load time.
01:28 I don't know if you saw it, but this gray bar filled up as the video was loading,
01:32 and before it finished loading, it was sort of a slashed line.
01:37 If I refresh the page, you'll be able to see that again.
01:42 Watch closely as I press play. Did you see the video load?
01:47 It was pretty quick because this is a short video.
01:50 So we have play and pause and we can also drag this play head to advance to
01:53 different parts of the video. Finally we have a volume control here so
01:59 that's mid volume, full volume, and we can go to full screen mode.
02:06 Escape to exit. That's pretty much it for playing videos
02:10 in Vimeo.
02:12
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Browsing on Vimeo
00:00 Now that we've watched a video on Vimeo I want to spend a moment just exploring
00:04 different ways to find videos tha tyou may want to watch.
00:08 As you can see, we're on the Vimeo homepage and I'm not logged in.
00:12 Everything I show you in this movie can be done without a login and really can be
00:15 done from anywhere on the site. I want to start just by rolling over the
00:19 Watch button on the main menu. As you can see, rolling over gives me a
00:23 number of interesting choices. Most of them having to do with finding videos.
00:28 We're going to talk about each of these, eventually, but I want to start with categories.
00:34 As you can see, categories are sort of a top-level organizational feature baked
00:38 right into the Vimeo interface. We have things like Nature, Animation,
00:44 Education, Films, and so on. I'm going to click Films just to drill
00:48 down deeper, but you can go anywhere you like.
00:50 Now, in the Films category, we have a secondary set of categories based mostly
00:54 on genre, although, Student Films and 8 and 16mm aren't really genres, but you get
00:58 the idea. We can drill deeper by going to
01:03 documentary, and now, we see a large selection of films that are in the
01:06 Documentary genre. I think you see how categories work.
01:12 And whatever top-level category you choose, there's always going to be several
01:15 secondary categories to choose from and drill down deeper.
01:20 Let's roll over Watch again, because I want to talk about Staff Picks, Channels,
01:23 and Groups before we're done. Staff Picks is exactly what it sounds
01:28 like, a curated area by the Staff. I really enjoy this, because it gives me a
01:33 really personal feel that seems very appropriate.
01:37 That we're actually hearing from individuals on the staff, not some
01:40 monolithic corporation. Channels is another way of grouping
01:44 content and the thing to recognize about is that some channels are created by
01:49 Vimeo, but most channels are created by users.
01:54 So as you scroll down through the channels you'll see that a lot of them are not from
01:57 Vimeo, but in fact, created by an individual user.
02:02 There's lots of ways to browse these including alphabetical by the videos
02:06 themselves, this whole section is featured and if you click on directory you'll be
02:10 accessing all of the channels as you browse.
02:16 So, a staff picks her by the staff, channels can be by Vimeo or users and then
02:20 groups are really where a discussion is going on.
02:26 We'll look at creating our own groups. But the thing to recognize is groups are
02:30 simply groupings of videos that users create and other users comment on and add to.
02:36 So if we troll down into short films, we see both group videos.
02:41 These are the videos that belong in this group.
02:44 We see the creator who's just another user, and in group activity, we see not
02:48 just the videos But people joining the group, discussing the videos, and adding
02:52 videos of their own. To review, categories are Vimeo's
02:58 top-level categories that let you drill down in a very controlled way.
03:05 Staff Picks are a curated area by the staff, Channels are groupings of videos
03:09 that can be made by users or some of them are also made by Vimeo, and Groups is a
03:14 much more open area where users put together curated groups of videos.
03:21 Other users can add their own videos, suggestions, comments, and et cetera.
03:26 We're going to look at on demand and couch mode in a different movie.
03:30 So now, I think you're comfortable exploring Vimeo in all kinds of ways to
03:33 find the videos you want. My recommendation is just to surf around
03:38 and have fun. Part of the beauty of Vimeo is finding
03:41 things that are sort of unexpected.
03:43
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Searching for videos
00:00 Now that we've explored Vimeo a bit by sort of just browsing, I want to look at
00:03 the search features which can help you find exactly the video that you're looking for.
00:09 You can see that I'm on the Vimeo homepage and I'm not logged in.
00:12 But in fact, this will work from anywhere on the site whether you're logged in or not.
00:16 You just need to see the Search Bar, which is always on the top right.
00:21 As you start to type into the Search Bar you'll see that you have a couple of choices.
00:25 You can search all of Vimeo or do an advanced search.
00:28 After you've completed some searches you'll see this list start to populate
00:31 with recent searches as well. So if you've been searching already, you
00:35 may see something slightly different here, but don't be concerned.
00:39 I'm going to start by searching all of Vimeo, and then we'll also look at advance
00:42 search which we can also reach after we've done our initial search.
00:47 So here we have a lot of videos that have Lake Tahoe somewhere in their meta data or information.
00:52 I'm sort of getting pumped up for a ski trip.
00:55 As you can see there are almost three thousand videos with this search term.
00:59 We can also apply this search term to people, channels, groups or forums.
01:08 So these are actually Channels that have Lake Tahoe in them and you can see there's
01:12 many fewer, only 21. Let's look back at Videos and we'll start
01:15 to drill down deeper. So we can sort these videos in all of
01:20 these different ways; the date, alphabetical, et cetera, even something
01:24 like duration to get the shortest to longest or vice versa.
01:29 Let's see how it looks under Date organization.
01:32 So there you have it. The most recent one was only ten hours ago.
01:35 This is what's called a thumbnail view but you can also have a list view with details.
01:41 I sort of prefer that one, it's easy to scroll down and you can read the descriptions.
01:46 Finally, I want to go ahead and look at the advanced filters.
01:50 This is similar to what you'll see if you initially do an advanced search.
01:54 Here you see that you can search all videos, your own videos, or your contacts.
01:58 Of course, these two will only really be available once you have an account.
02:02 You can match the different meta data fields.
02:05 So if I only want Lake Tahoe in the title, I will remove a lot of items from my search.
02:11 I can limit the search by time, so if I only want the last year I can limit by the
02:15 statistics and this is basically a way of limiting for popularity.
02:20 I can also decide only to search for SD or HD videos based on resolution.
02:26 And finally you can also narrow your search based on the license that's
02:29 available on Vimeo. Not all videos are designated this way on Vimeo.
02:35 But you are able to designate for your video, whether someone can share it with
02:38 attribution, or various other definitions that are based on the creative commons
02:43 licensing schema. We'll talk about that more later, this is
02:47 just about searching. Finally, you can only search for videos
02:51 that are downloadable. That's videos that allow you to download
02:55 the source file. So, for instance, if you're basically
02:58 searching for stock video that you're allowed to use, you could choose the
03:01 licensing level and you could choose that it's downloadable so you'll actually be
03:04 able to get that video. In this case now that we've narrowed down
03:10 to 237 videos that have Lake Tahoe in the title or posted in the last year and are
03:15 HD, I think you can see that searching, especially the advanced search, is a very
03:19 powerful way of finding exactly what you want.
03:26
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3. Joining the Vimeo Community
Creating an account
00:00 Now that we've watched some videos, explored the site, and searched for
00:04 specific videos, to go much further on Vimeo, we need to create an account.
00:09 There's two basic reasons for this. One is to interact more thoroughly with
00:13 the community, things like comments, friends, and likes.
00:17 And the other is to start uploading our own videos.
00:20 As you can see when we're not logged in Vimeo is really promoting making an
00:24 account with a big promotion at the top of the page.
00:29 If for any reason you don't see this just click join and you're going to come to a
00:33 very similar place. You will need an email account to join
00:38 Vimeo, but that's about all you need, of course I'm creating my password here for
00:42 the first time. Here you can see that we have a major
00:50 choice and we'll talk about this more later.
00:53 We have a basic subscription which is free.
00:55 We have Vimeo Plus, which is an upgrade. And then we have Vimeo PRO, which is a
01:00 professional upgrade. We're going to talk about these in detail
01:04 so I just want to continue with Basic for now, knowing that we can upgrade later.
01:08 And we do plan to do that. As you can see we've successfully created
01:12 an account and our home screen has now become a Welcome page.
01:17 It will now populate with our activities on the feed below.
01:22 There's one more important step, and it's verifying through an email verification.
01:27 We should have received an email and it's important to check you email and click
01:31 that verify link. We can do a lot of activities with our
01:34 account, but some will be blocked, until we verify.
01:38 For instance, if we try to upload a video, we get a message that our email is not verified.
01:45 Similarly, if I want to make a comment on a video, I can scroll down and read the comments.
01:53 But if I want to actually leave my own comment again I need to verify in my email.
02:00 Of course w'ell talk a lot more about leaving comments and uploading videos.
02:05 But for now, my point is that those things are locked out even though you've created
02:09 the account and can do some things. Until you verify through email you'll be
02:14 blocked out of comments and uploading. I'm going to pop over to my email so I can
02:19 do this verification. There, you see my Welcome to Vimeo email.
02:23 If I click on it, you'll see that I have a prominent link to complete my registration.
02:29 I'm going to go ahead and click that, and what you see is a confirmation that I have
02:33 verified through email. Again, I'm being offered the option of
02:38 Plus or Pro. We'll talk about that later.
02:42 But more importantly, if I go back to my homepage and now I go to some of these
02:46 other choices like Upload a Video. Now I actually see the interface to upload
02:52 which will work with a little bit later. Same thing with comments, let me show you.
03:00 Now if I go to that same place having verified, I have an area to actually leave
03:06 a comment. Now that we have a working account in
03:10 Vimeo, we can continue to open up more doors and see more features.
03:15
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Building a Vimeo profile
00:00 Now that we've created our account on Vimeo, I want to fill out what's called
00:04 our profile. This is where we add basic information
00:07 about who we are to share with the community.
00:11 As you can see, I just completed the new account process.
00:14 I'm on the welcome page. But you can do this from anywhere on the
00:17 site so long as you're logged in with your new account.
00:21 Roll over the Me menu and then go to My Profile.
00:25 As you can see, this is a completely blank profile.
00:28 I have no videos, no likes, nothing at all.
00:30 Once we start to interact with the community and add videos, all of this will populate.
00:36 But for now, I just want to put up our basic information in our profile.
00:41 So click on Settings here. If you've joined other social networks
00:46 before, this will seem familiar. Let's start by uploading a portrait photo.
00:52 I saved a photo that I want to use to the Desktop.
00:54 I didn't make it available in the exercise files because obviously you're going to
00:57 want to use your own picture for your profile.
01:02 We see our photo come up but not completely yet.
01:05 I found that it takes a few seconds to update.
01:08 So I'm going to fill in some other information, and we'll come back to finish
01:11 up with the photograph. It might take a refresh, but I'm just
01:14 going to give it a second to see if it loads on its own.
01:18 For bio, I would probably write a longer bio in a word processor and paste it in.
01:23 But for now, I think I'll just type in something short.
01:28 Obviously location is a pretty open ended thing on this network.
01:32 This here is interesting, your Vimeo URL. You've been given a default URL based on
01:36 your user number, but you can actually customize this, and I recommend that you do.
01:46 You can see that vimeo.com/jasonatlynda is available.
01:50 And that makes a much better URL link for my homepage on Vimeo.
01:55 You can add gender if you want and you can also add your own personal webpages which
01:59 will appear as a link on your profile. We don't have any featured videos yet
02:04 because we haven't uploaded any, but we have filled out the basics.
02:07 Let's check on that photograph. I'm going to save the changes and see if
02:12 that doesn't update our photo. Great, now I actually see our photo, and
02:19 we can finish that work. Notice that you have some choices here.
02:22 The x for delete, the pen for edit. I'm not going to use any of these effects,
02:29 but I wanted to show you that they're available.
02:32 going to cancel that. And then most importantly, if you want
02:36 this appear as your profile photo, you have to click the photo itself to set it
02:39 as your default profile. See how it's highlighted now?
02:45 Go ahead and save that one more time. Now that I've saved all these changes, I
02:49 want to look at how this looks to the public, and I'm going to click my user
02:52 name up here on the right. Of course I still don't have any
02:56 information in terms of my interactions. But I do have my profile photo, and the
03:01 rudimentary information that I've added. So that's how to set up your profile.
03:07 Now we can move forward into other aspects of your new account.
03:09
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Exploring account options
00:00 Now that we've created an account and updated our profile, I want to show you
00:04 some additional options available in your account.
00:08 As you can see, we're on our public account page and I want to go to settings.
00:13 Let's go through all of the additional tabs besides profile that are available in settings.
00:20 Account is basically your internal overview.
00:24 There's no additional information here, but there are some important things.
00:28 Upgrade is here, but it's also in a lot of other places and importantly password
00:33 update is here. That's really all you need to know about
00:38 the account overview. In videos, you have a lot of choices that
00:42 are defaults for your account. Each one of these can be custom set for a video.
00:48 But this is how your videos, when you first post them, will appear.
00:52 That includes your privacy settings, whether it can be embedded, who can
00:57 comment, if people can download and your creative commons license level.
01:04 Creative commons is a quasi licensing system that lets creators of content
01:09 designate their willingness to have that content shared with others.
01:15 This is interesting and you may see it in other places on the site.
01:19 These are different levels of attribution. So if you choose attribution, you're
01:23 telling the community go ahead use my stuff, just give me credit.
01:28 And as you go down, there are different categories.
01:31 So attribution, non-commercial would be use my stuff but not to make money.
01:36 If you want full definitions of all of the creative commons categories, click learn more.
01:43 I think this creative commons licensing system is very appropriate to Vimeo, and
01:46 the the community, that includes many creative professionals, that both care
01:50 about where their content is going to appear, but also, are often open to
01:53 sharing it, and sharing with other people. Let's continue to explore the other things
02:01 available in my settings. Advanced has just a number of options
02:08 about the activities on Vimeo. We can decide when to be notified by
02:12 email, and these are all of our choices. These are activities that we do, as well
02:17 as activities that other members of the community might do with our videos.
02:22 We can get various updates and newsletters.
02:26 We can set global site preferences. Site preferences would include what player
02:31 we use by default. That's HTML5 versus Flash.
02:35 Whether by default we see our videos in HD.
02:38 Whether we share our recent activities and also our statistics on our page.
02:45 Finally, we can block members. I'm not going to make any changes on this
02:49 page at the moment. The next category is apps.
02:54 As you can see, these are applications that run right on Vimeo and integrate in
02:58 one way or another with a social network or another piece of software.
03:03 So we have Dropbox, Facebook, Twitter and etc.
03:09 This all comes under the rubric of integrating with social networks, which we
03:12 will cover. Finally there is upgrade.
03:15 But I'm going to go ahead and talk about Vimeo Plus and Vimeo Pro in a separate movie.
03:21 So there you have a lot of options available for your account.
03:25 For the most part these are site wide defaults that you can set once here but
03:30 also tweak for individual videos.
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Understanding Vimeo Plus and PRO accounts
00:00 Vimeo Plus and Vimeo Pro are paid upgrades that open up more features on Vimeo.
00:09 We're not going to upgrade right now, but I want to give you an overview of what's
00:12 available in these paid upgrades. I'm here on the Vimeo home page and I'm
00:18 logged in. This is usually what you'll see when you
00:21 log in on Vimeo, and one of the things you'll notice is several options to upgrade.
00:25 Here I've got an invitation for Vimeo Pro, here I've got an upgrade button in the
00:29 main menu, but I actually want to go through my account settings where I can
00:33 get more detail. So start on the Me Menu, and My Profile,
00:39 and then click Settings. I want to look at upgrades here, in my
00:44 profile settings to see more detail. Here we have a comparison of a basic
00:50 account that we have now and is free, and a Vimeo plus account, which it tells me
00:55 right here costs $9.95 a month, or an anual subcription for $59.95.
01:03 So what do we get for that money? Well we increase our storage space from
01:07 500 megabytes a week to 5 gigabytes a week.
01:11 Now you're going to need that if you upload longer videos.
01:16 I routinely upload full length feature films and that file for good quality comes
01:21 right close to the 5 gigabyte mark. So if you're going to be doing longer
01:26 videos, you might consider Vimeo plus. 500 megabytes a week will get you a lot of
01:31 music videos and short PSA's or commercials, so if you're doing shorter
01:35 videos, that might be fine for you. Let's look at some of these other options,
01:42 but I do want to point out that the little plus button will give you a more detailed
01:45 explanation of each one of these. Vimeo plus also eliminates banner ads, so
01:50 if it's important to you not to have advertising on your videos, you can pay
01:55 for Vimeo Plus. You move to the front of the line when you
02:00 get Vimeo Plus, that's means less waiting time for your videos to be processed.
02:07 If you're in a production environment that requires fast turnaround, and you're using
02:11 Vimeo say to show collaborators or approvers your work, you don't have time
02:15 to wait, Vimeo Plus might be well worth it.
02:19 The basic account only allows one HD video per week.
02:24 But the plus account is unlimited. So if you know you're going to use HD a
02:28 lot, I'd recommend plus. This one's interesting.
02:31 With the basic accounts, your embedded videos, that's videos that are embedded on
02:36 other websites outside of vimeo, we haven't done it yet but we're going to.
02:43 With the basic account, they can only be standard definition.
02:46 But with Vimeo Plus, they can go up to high definition.
02:50 We'll also talk more specifically about what the pixel resolutions are for
02:55 standard and high-def. This is all about the videos that we
02:59 create and post, and how they can be embedded.
03:04 We can also embed other people's videos, and whether they can be embedded at high
03:08 definition depends on whether the owner of the video has upgraded to Vimeo plus.
03:14 We'll cover embedding videos later in the course.
03:18 Player customization deals with those embedded videos and what the player
03:22 actually looks like, and we get more choices with Vimeo Plus.
03:28 That means if you're going to use Vimeo as part of your website, and you care about
03:32 the design, the colors, and the look of that player, Vimeo Plus might be the
03:36 option for you. Again, we'll deal with embedding videos a
03:42 little later in the course. The basic account limits your numbers for
03:47 groups, channels, and albums, but Vimeo Plus does not.
03:52 We've already seen groups and channels, and we'll look at albums a little bit later.
03:56 You can see that we have more statistics in Vimeo Plus, so if you're concerned
04:00 about metrics, how many hits you get, how many people are watching your videos,
04:04 Vimeo Plus is going to offer you a lot more in that area.
04:10 All of your videos can be made private on Vimeo, but only Vimeo Plus can let you
04:15 make your entire account private. If you want password protection for
04:21 everything you do on Vimeo, then you might want Plus.
04:24 Vimeo plus also allows Vimeo to store your original source files, just sort of like a
04:30 backup for you. And finally, enrolling in Vimeo plus gets
04:35 you discounts on additional Vimeo products.
04:40 Now that we have an understanding of Vimeo Plus, I also want to look at Vimeo Pro,
04:44 which is the top tier available, and designed for professionals.
04:49 I'm going to click this small link right here, just to see a similar overview.
04:54 So, here's the Vimeo Pro promotional page. You can see the Vimeo Pro is more
04:59 expensive at $199 a year. And if you scroll down, you see that we
05:04 have a lot of similar categories, but they're moved up even one more level with
05:08 vimeo pro. So now I'm all the way up to 50 gigabytes
05:13 of storage. If the comparison from 500 megabytes to 5
05:18 gigabytes, then ten times more to 50 gigabytes.
05:23 Roughly, we're talking about the equivalent of ten features films when we
05:27 talk about 50 gigabytes. There are absolutely no caps on bandwidth
05:31 or any time limits when you have a Pro account.
05:36 High definition moves all the way up to 1080p.
05:38 That's the same resolution that you have on high definition televisions.
05:44 All of the other devices, such as mobile devices, tablets, and web connected
05:48 televisions, will be available to you if you have Vimeo pro.
05:54 There's even more advanced statistics. You can start to monetize your videos only
05:59 with Vimeo pro. You can host portfolio sites, on Vimeo,
06:03 and also have search engine optimization. And as you can see, everything including
06:11 HD uploading, prioritization, customization, have all been moved up a notch.
06:17 This isn't even the full list on Vimeo Pro.
06:20 There's a lot available, and if you want to use Vimeo as a totally professional
06:25 platform, if you're a media creator or a marketer, and a lot of people are doing
06:29 this, consider really investing in Vimeo Pro to have maximum control.
06:36 This is a good time to remind you that Vimeo is a web app and prone to change.
06:41 Many of the details here, specially when we get to prices and storage space,
06:45 they're bound to change over time. So if you're watching this movie and
06:51 making a decision, make sure to refer bck to the current Vimeo website to exactly
06:55 what's offered under Vimeo Plus and Vimeo Pro currently.
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Liking and saving videos for later
00:00 Now that we're familiar with our Vimeo account, I want to start talking about
00:03 some of the benefits and things you can do with that account, starting with liking
00:07 videos and saving videos for later. As you can see, I'm on a video page, and I
00:13 am logged in. I'm going to scroll down so we can see the
00:16 full video. We've noticed before that there's a Like
00:20 button and a Save for Later in the top right of every video.
00:23 But we were unable to utilize them before we had our account.
00:27 Now we can see how they really work. When you click Like you've officially
00:31 liked the video. You can see that the hearts filled in, and
00:35 in most ways this is consistent with liking something on Facebook.
00:40 When you Like something you do announce to the world that you've liked it.
00:44 When other people view this video, they'll be able to see that you liked it and when
00:48 people view your profile, they'll be able to see your likes.
00:52 Save for Later, on the other hand, is a designation that is private.
00:57 So if you see something that you want to watch later and you click it, marking it
01:00 Save for Later, the only person that will be able to see that is the creator of the video.
01:05 That Save for Later will not be public on your profile and it will not be public
01:09 when other people go to that video. So that's all there is to it.
01:14 Like is announcing to the rest of the community that you like the video, Save
01:18 for Later is simply a note to yourself that will also be seen by the creator of
01:21 the video, that you'll come back and watch this later.
01:27 If you go under the video's menu you can see that you can jump directly to My Likes
01:32 or directly to My Watch Later. Since we've Liked and marked to Watch
01:38 Later the same video, I can click on either of these now and see that video.
01:45 There it is, my Watch Later, and you can imagine if I mark a number of things
01:48 they'll all join this list. So just remember, Like to announce to the
01:53 rest of the world that you like a video. Watch Later to put it on your own list to
01:58 watch later.
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Following users and channels and joining groups
00:00 We've been looking at different ways to interact with videos and the community
00:04 using your new Vimeo account. I want to show you a few more.
00:08 In particular, following users, following channels, and also joining groups.
00:15 All three of these things have some similarities but they're all slightly different.
00:20 So I want to go through them one at a time.
00:22 As you can see, we're on a Vimeo video page and we're logged in.
00:27 We can tell we're logged in because we have a Me menu, and we also have under
00:31 Videos, My Likes, My Channels, My Groups, and et cetera.
00:35 We're going to start to populate those things now.
00:38 If I scroll down on this video page, I see a link to the creator.
00:43 That's a link to Kamel Films profile page and that's where I want to go next.
00:48 As you can see, this is the profile page and there's a prominent button to follow.
00:53 That's exactly what I want to do. Now that I've followed Kamel Films a few
00:57 things will happen. When they post new videos those will show
01:01 up on my homepage in what's called My Feed.
01:05 I can also see who I'm following by going to Me and Following, and there we have
01:11 Kamel Films. By the way if you want to unfollow someone
01:16 that's as simple as going back to the profile page and clicking the same button
01:19 to unfollow. We've already talked about channels as
01:23 groupings of video that are created by users.
01:28 But what we can also do is follow a channel.
01:31 Let's see how that works. Here, I have all my channels, and if I go
01:37 to one that interests me, say robots, again, I have the choice to follow.
01:45 Following a channel is very similar to following a user.
01:49 The only real differences would be, that I can see the channels I follow in My Channels.
01:56 Additions to the channel will also be posted on my homepage feed.
02:00 Finally, one more permutation on this theme.
02:04 I want to go to Groups. Here's a list of featured groups, and it
02:08 doesn't really matter which one I pick, I just want to show you what happens when
02:12 you join a group, so I'll pick Short Films.
02:16 Here I am in the Short Films group, and you see I have a similar button to
02:19 following, but instead it says join this group, so I'm going to go ahead and join.
02:26 I can see all of my groups under Videos, My Groups.
02:33 So there's Short Films, the group. Like following a person or a channel,
02:37 items from this group will now be posted on the feed on my homepage.
02:42 I have some additional choices with groups, however.
02:45 Now that I'm a member, I can obviously leave the group, invite others to the
02:48 group, and I also have a few group preferences.
02:52 You can see that I'm a member of the group, I can opt in or out of emails from
02:56 the group, and that's about it for my preferences.
03:04 So you can see how following individuals and following channels, as well as joining
03:08 groups, will all result in activities in your feed.
03:12 You'll be able to reference the people you followed, the channels you followed, and
03:16 the groups, through your menus at the top of your page when logged in.
03:21 And with groups you're open to some additional activities in terms of people
03:24 interacting about the videos that they post.
03:28 These are all great ways to interact with the Vimeo community.
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Managing your feed
00:00 Now that we're getting comfortable with different ways of watching and tracking
00:04 videos once you have your Vimeo account, I want to show you a neat tool called the
00:08 Feed Manager which allows you to, you guessed it, manage your feed.
00:15 And remember your feed is the videos that show up on your home page, and they're
00:19 updated frequently based on who and what you're following.
00:24 As you can see I'm on the home page and I'm already logged in.
00:27 You wont actually see a feed at all, unless you're logged in.
00:30 So if you need to log in, go ahead and do that now.
00:33 You can find the Feed Manager under Tools. There it is, Feed Manager.
00:38 As you can see, what the Feed Manager does is allow you to decide what appears in
00:43 your feed, by cross referencing the people you're following, do you want to see their
00:48 videos, their appearances, and their likes.
00:54 So if I want to see every new video from Tony Cruz, I want to make sure that his
00:58 videos are checked. If I also want to see his likes, I want
01:02 his likes to be checked. If I want to see his videos, but not his
01:07 likes, I would uncheck likes. Same thing goes with any of the channels
01:11 I'm following. When it comes to channels I simply choose
01:15 whether this channel publishes new videos to my feed or not.
01:21 There are no likes associated with channels.
01:25 Groups work the same way, although currently I don't belong to any, as do tags.
01:29 Those are search areas that you can follow.
01:32 As you can see, the Feed Manager is a good way to control what comes up on your feed.
01:38 If you like to go to the homepage and just see what's new, then use the Feed Manager
01:42 to micro-manage the types of things that you like to be promoted to you.
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Viewing videos in Couch mode
00:00 Now that we're learning more ways to interact with the community using your
00:03 Vimeo account let's let look at a different way to watch videos that really
00:07 comes to life only when you have that Vimeo account.
00:11 It's under watch and it's called couch mode.
00:15 Now when I click this we're going to go into couch mode and a video's going to
00:18 start automatically. But I'm going to stop that video to just
00:22 talk about what couch mode is. (NOISE) Okay, now we're in what's called
00:31 couch mode. As you can see, the video takes up the
00:37 entire screen now, and it's designed to sit back and use your PC a little more
00:41 like a television. This also works well if you have a Google
00:46 TV or if you just attach your laptop to your television.
00:50 You can see that the controls are optimized so that if you're using a mouse
00:54 from a long distance or a different type of remote control that lets you move the
00:58 mouse it's really easy to control playback.
01:03 You can also mark something for like, or watch later.
01:06 Which is exactly the same as you would do in the normal web interface.
01:10 The rest of the metadata that would usually be on screen is available through
01:13 more info. I go back to the video by clicking here.
01:21 This tab down here, brings up a lot of other choices that lets you navigate
01:24 videos on Vimeo, straight from couch mode. These are suggestions, but what's
01:31 important here, is because we're logged in, we have access to our watch later
01:35 list, so a good way to use couch mode is to add things to watch later.
01:40 And then come back and watch them in couch mode.
01:44 You also have a shortcut to all of the things that are in My Stuff, so that's all
01:47 of your videos, your likes, and et cetera. If you click watch later, you see that we
01:54 have the video that we already marked for watch later.
01:57 >> (NOISE) So pretty.
02:04 >> So, that's couch mode, just another way to watch videos that's particularly good
02:08 for well, sitting on the couch. You can use couch mode without being
02:14 logged in but you won't have access to watch later and my videos.
02:18 Things like that. So, it works a lot better once you have
02:22 the account.
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Watching videos on demand (paid content)
00:00 In March 2013, Vimeo introduced a new feature called Video On Demand.
00:07 It's very exciting and I want to take a look.
00:09 Under Watch we now have a new On Demand button.
00:14 The idea of On Demand is premium content that you pay to watch.
00:20 You need to have an account to access this.
00:23 I'm not going to watch a full movie, but I want to show you how it works.
00:26 Pick a movie you're interested in. Now I can watch now or view the trailer
00:34 for free, but if I click Watch Now, I'm going to be greeted with an invitation to pay.
00:41 There you have it, just that simple. A traditional credit card.
00:45 Or you can pay with PayPal. It's a bit outside the scope of this title
00:50 to go into monetizing your videos and adding them to video on demand, but I did
00:54 want to show you, as a logged in user, how you can use this new feature to watch
00:58 premium videos.
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Uploading your first video
00:00 We've been doing lots of fun things with our Vimeo account.
00:03 But now it's time to do the most fun, upload our own video.
00:05 We're going to work on actually preparing our videos for uploads through compression
00:10 in other movies. For right now, I just want to go through
00:14 the process from the Vimeo side of uploading a video that's already been prepared.
00:19 And I've given you one in the exercise files that you can practice with.
00:22 You can upload through the big Upload button here, or also through the Upload
00:26 button on the menu. These take you to the same place.
00:31 Here's a reminder of some of the guidelines on the site.
00:35 And here, I can choose the video to upload, and I'm just going to surf to it
00:38 in the exercise files. There you see Desktop > Exercise Files.
00:44 If you want to try this with your own file, go ahead, but remember, it does have
00:48 to be compressed ahead of time, and I'm showing that in a different movie.
00:53 So there we have the movie I want to upload.
00:56 I choose it. I can add more videos if I want to do a
00:59 batch of videos, but for now I just want to do one.
01:04 So I'm going to Upload Selected Video. What you can see during the upload or once
01:09 it's finished, is I have certain choices here.
01:14 This is Metadata and it's already incorporated the file name as the title,
01:18 but I can doctor that a little bit. I can also add a description, and I might
01:24 in reality add a longer one, but for now, I'll just fill in something quick.
01:32 Tags are especially good for searching and findability.
01:37 You want to separate them with commas and that's going to help because Santa Barbara
01:42 is really only one tag. I'm also able to add credits but that's
01:47 going to be more appropriate for a bigger video or film that has real credits.
01:55 When I'm done, I always want to save these changes.
01:59 And now I want to take a look at some of my other choices.
02:01 Vimeo always gives me privacy choices. That means that I can decide to have only
02:08 me be able to watch the video, only people that I follow, and we've covered that in a
02:12 different movie. People I designate, or I can password protect.
02:20 I can decide, whether my video can be embedded, that's whether other users can
02:24 place it on their sites. And if anyone can comment, or only people
02:29 I follow. Finally, I can allow or disallow people to
02:33 download the original video file. Or, add it to their collection.
02:38 For now, I'm going to leave everything as is.
02:41 Quickly, I just want to look at some of these other options.
02:46 I can add my video to any of the channels that I've created, groups I've joined, or
02:51 albums I've created. We've covered all of that, except maybe albums.
02:57 We'll come back to that. Here I can add a content rating, a custom
03:02 URL, photographs for the page that accompany the video, and a creative
03:06 commons license designation. And we've already talked about this in detail.
03:12 It's a way of providing information for people that want to share your video in
03:16 different ways. We don't need to change all that and again
03:20 I do have the upgrade option that's only going to relate to once I've upgraded to
03:24 Vimeo plus or Vimeo pro. Let's go to the video and see the results.
03:32 We've got approximately 40 minutes to wait before our video is ready.
03:36 Additionally, there's a note that Vimeo plus members don't have to wait.
03:40 One of the benefits of Vimeo Plus is jumping to the front of the line.
03:45 If we scroll down, we can see where our metadata was added.
03:48 That's our title and the short description that we wrote.
03:52 That's all there is to it except to come back and actually watch the video when
03:55 it's done.
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4. Developing Video Content for Vimeo
Creating content for the Vimeo community
00:00 Vimeo is a great place to upload all kinds of video, and it works great as sort of a
00:04 utility application. But there are also certain types of
00:09 content that work really well for the Vimeo community, and I want to take a
00:12 moment to talk about what that community values in terms of content.
00:17 First of all, it's a community that's really oriented to quality of all types.
00:22 It's much more of an artistic community. You're more likely to see things that
00:27 relate to actual film than, say, advertising or marketing there.
00:32 Second, technique in the classical cinematic sense is really appreciated.
00:37 You'll find that other members of the community will favorably comment and like
00:41 your video for things like composition, lighting, good audio technique.
00:47 Although content is king, technique is appreciated.
00:49 Vimeo was a leader in putting the high definition video picture online, and to
00:54 this day it's recommended that everything you upload you create as high definition video.
01:01 It's not that you can't put standard definition on Vimeo, but the community
01:05 really values the high def look. Finally, Vimeo is a community of artists,
01:10 filmmakers, musicians. And they value that artistic effort, that
01:15 risk taking. If you put something on Vimeo that may not
01:19 be perfect, but you can see that creative effort, that works really well too.
01:25 Again feel free to use Vimeo for any content that you like.
01:29 These tips are more about the types of things that are really appreciated in the
01:33 Vimeo online community.
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Planning the production process
00:00 With all today's technological options, there's many different ways to create video.
00:06 One of the dangers though, is that we loose track of the classical process, that
00:10 always guided the way films and videos were made.
00:15 I want to go over that process now. Because I think it's very valuable to
00:19 think in terms of, step-by-step, what comes next?
00:23 And how do we categorize the different parts of the process?
00:27 First, pre-production is defined as all of your planning and research.
00:31 Everything that goes into a project before you shoot the first frame.
00:35 In fiction, it might be script writing. In documentary, it might be research and
00:39 finding your interview subjects. It's just everything you do to get ready.
00:44 Location scouting, everything. Next, production is defined as all of your
00:49 shooting and acquisition. And if you think about it acquisition
00:53 could include things like scanning photos, and recording music, or sound effects.
00:59 It's basically everything you do to collect the media assets that you'll cut
01:03 into your film or video. Postproduction is editing.
01:08 All of the steps for stitching together your raw video and making your program.
01:14 In general, post production would include not just editorial editing, where you make
01:18 your story, but also steps like graphics, color correction, and etc.
01:23 Compression is defined as making the video file smaller for delivery.
01:31 We do compression when we do all sorts of web video, including Vimeo, as well as
01:35 DVD, Blu Ray. Any sort of change in the video file to
01:40 make it smaller, and ready for delivery and distribution.
01:45 Finally we have authoring, sometimes called wrapping for delivery and also
01:49 programming interactivity. If you think of a distribution medium like
01:55 DVD, every DVD has a simple menu. Even if it doesn't have a lot of choices
01:59 or extras, there's still that simple menu and that needs to be authored.
02:04 Web video is the same way, when you put it on the right page, or you embed it, or you
02:08 add the meta data, all of that is considered part of authoring your web video.
02:14 Okay. These are just some process tips to hang
02:18 on to for any production process that you're doing.
02:21 I promise you, if you think in this process oriented way, it will save you
02:25 time and money.
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Shooting tips for Vimeo
00:00 I want to offer some tips for shooting video for Vimeo.
00:05 Now there's a lot of different ways to create video, and a lot of different goals
00:08 you may have. So these are some general tips that I
00:12 think work particularly well for this platform.
00:15 First although we can shoot video on everything from our phone to our tablet in
00:20 a million different ways, consider using real camera gear and real equipment if you
00:26 can afford it. It will make a difference at the end of
00:31 the day. Second, lighting always matters even if
00:34 you don't have access to a robust light kit still think about lighting, the
00:38 position of your light sources even if that light source is the sun and even if
00:42 you only have a few lights make the most out of them.
00:49 Audio is one of the most commonly overlooked aspects of production, and it
00:53 makes a huge difference. Just like video, consider high-end
00:58 microphones but, moreover, make sure someone on set is responsible for paying
01:02 attention to the audio. That's the first step in getting good
01:07 audio on production. One thing I like to try, especially if I
01:12 know my video might be seen on a small screen, is a tight framing, but a
01:16 wide-angle lens. We also say, zoom with your feet.
01:22 In other words, don't just zoom in to reframe the shot, but move towards your subject.
01:28 If you use a tight framing, but a wide angle.
01:30 You still see a lot of your background because of that wide angle lens.
01:36 It's not the way you want to shoot everything, but consider this method if
01:39 you know your video is going primarily online and on Vimeo.
01:43 Finally, try to break away from the things we see everyday on television, sitcoms,
01:49 the news, the community that is Vimeo really likes film in the classical sense.
01:57 And if you orient yourself to producing filmically, cinematically.
02:01 Just with the ideas and conventions that go more with the movies than with the
02:05 televisions screen. You're on the right track to shooting for Vimeo.
02:11 So those are my tips. I think they're particular good for Vimeo
02:15 and most of them are useful for any production scenario.
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Editing and post-production tips for Vimeo
00:00 I wanted to share some tips on editing your video for Vimeo.
00:05 Now granted, there are a lot of different goals and choices you might make.
00:09 So these are just some high level tips and ideas especially if you know that your
00:13 video is intended for Vimeo or online viewing.
00:17 First remember that you want to try to keep your hd quality throughout your
00:22 product process. Some post production processes start with
00:28 high resolution video but actually edit at a lower resolution.
00:33 You really want to avoid that, and understand your technical workflow so that
00:38 you output the same HD quality that you shot.
00:42 And, of course, it goes without saying that you want to shoot HD for Vimeo.
00:46 Second, consider curtailing the amount of dissolves, wipes, irises.
00:53 These are the different transitions that go across a cut.
00:57 They make them look fancier, sometimes more attractive, sometimes not.
01:02 But the point is, if you know your video is going to be compressed, sometimes these
01:06 transitions don't look as good in the final version on Vimeo as they do when
01:11 you're editing them. It doesn't mean you can never use them,
01:16 but if you're considering a fancy wipe. Or a long dissolve, just see if a cut
01:22 would work in its place. I personally think this is good practice
01:26 for any video because these transitions can be overused.
01:30 But if you know your video is going online or to Vimeo primarily, that's another
01:34 technical reason to consider cuts over transitions.
01:39 For the same reason avoid extremely fast editing.
01:43 Something that you might do in a music video, a commercial, or a fast paced montage.
01:49 That's the word for fast-paced video cutting.
01:53 Might not look as good by the time it's compressed.
01:56 Now there are other factors here And certainly we see quickly edited material
02:00 look relatively good online. But while you're in the editing phase,
02:06 consider staying away from those fast-cut sequences to facilitate cleaner compression.
02:13 We've also seen it where we can't make out all of those images in the fast-cut sequence.
02:18 Because the web compression has degraded it and that's what we want to avoid.
02:23 We often use graphics on our video to make title and identify things.
02:28 Just remember on Vimeo, some people will be watching on a full-sized television.
02:33 But other people might be watching on their computer, their laptop or even their
02:37 mobile device. Its important that you make all of your
02:42 identifiers large enough and clear enough that they're readable even on a small screen.
02:48 At the end of the day all video is all about content, all about story, all about
02:52 message, and what you're trying to say and that is doubly true on vimeo.
02:58 Which is a community of artists and creative people that value those very same things.
03:04 So all these tips are important. But at the end of the day, the most
03:07 important thing is to tell your story. So those are my editing tips.
03:12 I think that they work especially well for vimeo in particular.
03:16 But most of them work pretty well for any video process that you're doing.
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5. Understanding Digital Video Technology for Vimeo
Understanding the Vimeo upload process
00:00 As we've seen, posting a video to Vimeo is not particularly difficult.
00:05 However, for the benefits of quality and troubleshooting, it's a good idea to know
00:10 what's happening behind the curtain, how Vimeo really works technically.
00:15 There's several steps to uploading a video to Vimeo.
00:19 The key is that every video that's on Vimeo is actually compressed twice.
00:24 So, after we create our video, we need to compress it in order to upload it.
00:30 Most video formats, and if your video is more than just a few seconds, are simply
00:34 going to be too large to upload. But once we upload that file, Vimeo
00:39 compresses it again for final delivery in their format.
00:43 The implication of this is that the compression that we do, to create our
00:47 upload file, should try to preserve as much quality as possible.
00:52 It doesn't have to be terribly small. It doesn't have to be small enough to
00:57 stream to all of our users. Vimeo is going to take care of that.
01:02 It just has to be small enough to fit under our limits and guidelines on Vimeo,
01:06 and of course those are going to adjust if we open up a Plus or a Pro account.
01:12 And also, it needs to upload in a reasonable amount of time.
01:16 But, sometimes an overnight upload is okay.
01:19 So the principle here, and we're going to see this in detail in different editing
01:23 programs, is to export your Vimeo file at a level that's high quality, but takes
01:27 away enough size to make it uploadable. It's kind of a middle ground file that
01:33 Vimeo is going to use to compress a second time.
01:37 I think having this background information, while not crucial, does help
01:40 if you're trying to troubleshoot your video or go for maximum quality.
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Understanding video resolution
00:00 Vimeo is all about high definition video on the web.
00:05 That's how they really made their mark. But what are we really saying when we say
00:09 high definition, or for that matter, standard definition?
00:13 There's a lot of possibilities and it's constantly changing.
00:17 So I thought it would be a good idea to go over some facts and figures as they relate
00:20 to resolution. As you can see from the diagram, there's
00:25 many current resolutions. DV designates digital video or the
00:31 resolution of traditional television, 480 by 720.
00:36 As we go up to 720p, you see that these designations are based on the vertical
00:41 pixel measurement. So that's 720 pixels by 1280 pixels across.
00:48 And that's 720p category was considered for a long time high definition on the web
00:53 and was what many television stations used when they first switched over to high definition.
01:01 Moving up to the next category is 1080p. That's what high definition television is today.
01:08 Pretty much all stations broadcasting high definition are now at 1080p.
01:13 2K and especially 4K designate what's called digital cinema.
01:20 These resolutions are still not available on Vimeo or on most television sets.
01:26 So today on Vimeo, 720p is still supported, and in most cases, recommended.
01:33 1080p is now available on Vimeo. But I advise you to use caution.
01:39 It's possible to upload a video that's so large that it works well when you upload,
01:44 but many of your users might not see good playback because the video itself is
01:49 simply too large in data terms to play back smoothly through their data connection.
01:58 And you wouldn't really know this unless you reach out to a lot of people with
02:01 different connection speeds and see how their video is playing.
02:06 In the Vimeo literature, you'll see these same warnings and caveats.
02:11 You can try 1080p, but use it with caution.
02:16 Also, as you move up to Vimeo Plus and Vimeo Pro, there's some more choices in
02:21 these resolution areas. We'll talk about all that in detail.
02:27 So now we can see how Vimeo and online video relate to television, high
02:32 definition and also digital film. I would expect that in the coming years
02:40 Vimeo will continue to upgrade and they will actually support higher resolutions
02:44 as those resolutions become more common. All of this is a thing in motion and
02:49 that's one of the most important things to remember.
02:52
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Making sure video is deinterlaced
00:00 If you spend some time with Vimeo's optimization settings.
00:04 Which we'll do in a bit. You'll see the term de-interlacing come up.
00:09 It's an important concept, so I want to define it.
00:13 As a matter of fact, before we talk about de-interlacing, I think we need to talk
00:16 about what is interlacing. Interlacing is a technology used in
00:21 traditional television. It splits every frame of video into two
00:27 fields, the even and odd lines of pixels in the frame.
00:33 Rather than refreshing the whole frame at once.
00:36 It runs through one field, and then the other field.
00:40 And the two fields when put together, make a single frame usually about a 30th of a
00:45 second of video. Progressive video, conversely, acts more
00:50 like film. It refreshes all of the pixels at once,
00:54 much like a cell of film is refreshed when the new cell of film comes in.
01:00 Or the way a flip book is refreshed when you flip through the pages.
01:05 When you see an i, in for instance, 1080i, it means interlaced.
01:10 Similarly, the p in 720p means progressive.
01:16 The problem, then, is that many cameras still shoot an interlaced signal.
01:20 But all computer monitors display the video progressively.
01:25 The result of that incongruity is we'll sometimes see the little marks or
01:31 artifacts of interlacing, when we see our final web video.
01:37 This often looks like small, little lines especially when there's a lot of motion in
01:41 the frame. When something moves quickly from right to
01:45 left or left to right, you can often detect the little interlacing lines.
01:51 The solution is to de-interlace the video. This is often as simple as a check box on
01:57 export, or adding a filter in your editing program.
02:01 But if you don't have the concept and the vocabulary, then you don't know what
02:04 you're doing and what you're checking. That's my point here, is just to
02:09 understand interlacing and de-interlacing so you know why you might want to apply
02:14 it, for the sole purpose of improving the quality of your Vimeo videos.
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Using the recommended optimization specifications
00:00 It's time to start looking at the details of technically compressing video for Vimeo.
00:06 But before we get into specific programs. I want to show you a very important page
00:10 on the Vimeo site that has the technical guidelines.
00:13 As you can see, I'm starting on the homepage, and I'm logged in.
00:17 Although you don't need to be logged in to access this information.
00:21 I'm going to scroll down to click on one of the help links and I'm a little
00:24 disappointed that this information has been a little buried on the site.
00:28 It used to be easier to find. Right now we can find it through the Help Center.
00:33 I'm sure we could search for it but if we scroll down we have number four make
00:36 better videos and compression guidelines. That's exactly the page I want, the
00:41 compression guidelines. What you have here is two very important things.
00:47 On the left hand side are all of the details for the ideal file to upload to Vimeo.
00:54 Now,to be clear, Vimeo can accept many types of files with many parameters, but
00:58 the description here is what they consider ideal.
01:03 One other important point before we go over the details.
01:06 Which is that these things change. Vimeo is constantly updating its technology.
01:11 And when it makes those updates, it will also update these ideal settings.
01:16 We've already talked about moving from 720 p to 1080 p and you'll see how that's
01:19 dealt with here. My process, especially if I haven't
01:23 uploaded anything to Vimeo in a month or two is to start by checking this page just
01:27 to make sure the recommendations haven't changed.
01:31 Let's look at the details. The codec is the algorithm that actually
01:35 encodes your video, and the algorithm recommended is a common one called H.264.
01:42 This is something that you'll see in many pieces of software as a designation.
01:46 And if you see it, you do want to choose it.
01:48 H.264 is one of the most popular codecs today for high quality video compression.
01:55 And it's the one that Vimeo favors. You can see here that there are certain
01:59 advance settings. They won't be available to you in all scenarios.
02:03 But if you see any of these options, you want to go ahead and check them.
02:07 Frame rate is the number of frames per second in your video.
02:10 You can see here that Vimeo always recommends that you just don't mess with this.
02:16 If you shot 24 frames per second, leave it at 24 frames per second.
02:21 If you shot 30 frames per second, leave it there.
02:24 Next we have bit rate. Also known as data rate.
02:28 Recognize that bit rate is not the overall size of your video, so much as the rate at
02:33 which it plays back. It's how many bytes per second.
02:38 When you see this ps, that's per second, and it describes a rate rather than an
02:43 overall size. As you can see, there's different
02:47 recommended bit-rates depending on the resolution you are working with.
02:52 The more pixels, the more data per second is needed.
02:55 So here you have all the recommendations. I don't want you to worry about this stuff
03:00 because most programs will facilitate this without you needing to know all these numbers.
03:05 However, if you want to raise the bar on your quality or you want to trouble shoot
03:09 that's when you need to know this stuff. Here we have the common resolutions
03:14 supported by Vimeo and again you see this tracks our lesson about standard
03:19 definition, high definition 720 and the highest definition available, 1080p.
03:25 For each higher resolution we also have a higher bit rate.
03:30 However, be aware at this top designation that you really need to be careful because
03:34 not everyone will be able to play this top quality video back effectively.
03:39 I pretty much recommend sticking at the 720p level.
03:43 Next, audio has a different codec, and it's called AAC.
03:48 Again, you just want to remember that this is the one to select, and then if you have
03:52 a choice for data rate, you want to bring it all the way up to 320 kilobits per
03:56 second and sample rate of 48 kilohertz. Again, most of this will be sort of
04:02 hardwired in to your export choices, but in the event you have these choices you
04:06 want to know what to choose. And in the event that you're not getting
04:10 the quality you want, these will be your keys to tweaking it.
04:14 Last, I want to point out a very convenient feature on this page, which is
04:18 a bunch of video tutorials specific to software.
04:22 We're going to cover a number of pieces of software, but there's even more here.
04:27 So if you're using a piece of software that we don't cover, I advise that you
04:30 jump in, and look at one of these video tutorials for exactly how to export out of
04:33 your specific piece of software. There's a close look at Vimeo's
04:39 compression guidelines. In most scenarios, you won't really need
04:43 this information, but I want you to have it, in case you're not getting the quality
04:46 you want, or you want to try some tweaking.
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6. Compressing and Uploading Videos for Vimeo
Choosing software and workflow for Vimeo uploads
00:00 These days, there are a lot of options for creating videos and preparing them for
00:04 upload to Vimeo. We're going to look at a lot of specific
00:07 options, but I just wanted to do an overview to categorize some of the
00:11 different tools we'll be talking about. First, there are full fledged non-linear editors.
00:18 Like Final Cut Pro and Premiere Pro. These are professional level editing software.
00:24 And they all have the capacity to export directly, a file that's appropriate to Vimeo.
00:30 Some of them also automate that process. Second, there are dedicated compression
00:35 programs, like Apple's compressor, or Adobe Media Encoder.
00:39 These often but not always ship with a non-linear and they are a dedicated
00:43 program that let's you adjust all of the parameters of your compression.
00:48 In a lot of ways this is the best best when you're going for maximum control and
00:51 maximum quality. Next we have consumer based programs like
00:56 iMovie, Premier Elements and Windows Movie Maker Live.
01:01 These are often used for things like home videos and, again, they often facilitate
01:05 uploading to YouTube but they take out a lot of the control in favor of simplicity.
01:11 QuickTime is a video utility program. It doesn't do a lot of editing, nor does
01:17 it do very sophisticated compressions, but it is a utility that will let you bring in
01:21 certain types of video and Save As a compressed version that's appropriate for YouTube.
01:28 Finally, we're seeing more and more cameras and mobile devices that connect
01:32 directly from the web and often have methods to upload to Vimeo without ever
01:36 coming off of the camera or device. We'll look at how to upload directly from
01:42 your mobile device in another movie. This is far from all the options that you
01:47 have to prepare video for Vimeo, but these are the main, basic categories that you'll
01:51 probably find yourself in. Professional editing, compression suite,
01:56 hobbyist editing, utility program, mobile device.
02:00 There's going to be more choices within that, but those are the main categories.
02:04
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Exporting from Adode Premiere Pro
00:00 Adobe Premiere Pro is a popular editing program, and it has some great tools for
00:05 exporting to Vimeo. Let's see how it works.
00:09 As you can see, I'm in my Adobe Premiere Pro interface, and I have a finished short video.
00:14 Let's play a little bit just to make sure it's what we think it is.
00:17 (MUSIC). Yep, that's my finished video.
00:26 Now it's time to export it for a file that we can upload to Vimeo.
00:30 I want to start that process under File > Export.
00:33 And I want to export a media file. Notice that the shortcut is also Cmd+M.
00:40 Here I have a pretty robust export feature.
00:44 I want to start my settings up here. And the first one I want to choose is H.264.
00:50 You'll remember that that designation is what's recommended in the optimize
00:53 settings on the Vimeo website. Once I choose that, I have a number of
00:58 presets to choose from. And if you scroll down, you'll see that
01:01 there's a whole series that are dedicated to Vimeo.
01:05 The thing that's important here is you want to match the resolution and frame
01:09 rate that your video is natively. And you just have to know that at this point.
01:15 So I know that I'm editing 720p video at 24 frames per second, or more precisely,
01:21 23.976 frames per second. But you have to check this for yourself.
01:27 You may be editing at 1080 and you may be editing at standard def.
01:30 And it's not going to pay to choose something higher than the actual level
01:33 that you're editing at. You want to just match the resolution and
01:37 frame rate that you have. So now we have applied our preset, but
01:41 Adobe Premiere will also let us adjust this.
01:44 And you can do that down here. if I scroll down you see some of the choices.
01:49 In particular, bit rate that we talked about and also there is frame rate.
01:54 We don't want to change frame rate definitely.
01:57 We also probably don't want to change bit rate.
02:00 However, if you export your video and you find that the quality is not what you
02:04 want, this is where you could nudge it up a little bit and add more quality.
02:09 On the other side, if you find that a lot of people with slower connections are
02:12 having trouble playing back your video because it's loading too slowly, you could
02:15 nudge these down a little bit. We're going to leave these exactly where
02:19 they are. I am going to click on my output name just
02:21 to check where this is being saved and fantastic.
02:25 We're going to the desktop exactly where I want it.
02:27 I'm going to go ahead and click Save. (SOUND) When everything is ready, I'll
02:32 just click Export and I'll be creating the file that'll be ready to upload to Vimeo.
02:38 That's all done. Let me go out to my desktop, just to see
02:40 where that file is. There you see our farm to table.mp4.
02:45 It's about 16 megabytes, which is certainly small enough to upload.
02:50 Remember we went through the steps to upload in Chapter 3.
02:53 So if you've used Premiere, this is the file that you'll use when you reach that
02:56 point to browse to the file to upload. As you can see, exporting from Premiere
03:02 Pro is very straightforward. But you also have the ability to control
03:06 your export a lot if you want to tweak it.
03:08
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Uploading from Final Cut Pro
00:00 Final Cut Pro is a popular, non-linear editing program.
00:04 And it has lots of great options for exporting to Vimeo.
00:08 Let's see how they work. As you can see, I'm already in the Final
00:11 Cut interface and I have a short but complete timeline.
00:15 I want to play a little bit of this just to make sure it is what I think it is.
00:18 (MUSIC) Yep, that's my video. Now it's time to export it for Vimeo.
00:28 We're going to start out under File > Share and we see that we have a Vimeo option.
00:32 That's going to be an automated wizard that compresses and uploads direct to Vimeo.
00:37 I'm going to show you in a second, but I also want to mention some other options
00:40 because this is going to take us all the way to the website.
00:43 You may sometimes want to create your video file and upload it later.
00:47 In that case, Apple Devices 720p works really well.
00:51 I know that it's designated as an Apple export, but it does make files that work
00:55 really well on Vimeo also, especially if you want to upload them later, which this
00:58 choice won't allow you to do. Before we go there, I also want to mention
01:03 Send to Compressor. Compressor is a stand-alone, non-linear
01:07 editor, and it gives you the most control over your compressions.
01:11 However, it is a separate piece of software, and it doesn't ship with Final
01:15 Cut Pro. Therefore, you may or may not have this
01:18 option, depending on if you have this software.
01:21 Okay. Let's see how the Share, Vimeo option works.
01:25 Here we are, and our first choice is for info.
01:28 What you see is, this has already been populated based on the information already
01:33 in the project, however, we can click into one of these to change it.
01:38 So Form to Table Short suits me but I'd rather say something like that and also I
01:43 can edit my tags by adding more. So I might put something like that.
01:48 Remember, these two are going to appear on your video page.
01:52 But tags are really to make the video more searchable.
01:55 Let's move over to settings. In a moment, I'll sign into my Vimeo account.
02:00 But I just want to talk about each one of these settings.
02:02 You can see that I've automatically been set to highest resolution available.
02:07 Because I'm editing at 720p HD, that's what I default to.
02:12 I don't want to move down to SD or large, and I cant go up to 1080, I can't increase
02:16 the resolution at this step, blowing it up here would not make any sense.
02:22 What I do want to do is maintain exactly the way I shot and edited, which is 720p.
02:27 I have a choice here between faster encode, and better quality.
02:32 This is also sometimes called variable bit-rate encoding, and this would be
02:36 single pass for faster encode, and two-pass for better quality.
02:41 The idea is that better quality, gives the computer more time to analyze the video
02:46 and therefore makes a better quality encode.
02:49 I think this is pretty straightforward. If speed is your priority, Choose Faster,
02:53 if quality is your priority and you have plenty of time, Choose Better Quality.
02:58 I'm going to leave it on Faster for our demonstration, but if you find that you're
03:01 not liking the quality, the first thing to try is to give the computer a little more
03:05 time to work on it. And here I have a choice that's consistent
03:09 with what we have in the Vimeo interface. Right off the bat when I post this, I can
03:14 post it privately for people I follow or for anyone to see.
03:18 I'm going to post it for anyone. I want to make the point that this choice
03:22 here, viewable by, as well as all the metadata on the info pane can also be
03:26 changed once you've uploaded to Vimeo. However, you're unable to change the
03:33 quality of your video after this stage. As you can see, Final Cut Pro X allows me
03:38 to log right into Vimeo through its interface.
03:43 Ok, I've set everything up for the export and I'm going to click next.
03:47 This is a helpful warning. It just informs you that you are really
03:52 uploading to Vimeo, and you have to abide by Vimeo's terms of use and also a little
03:56 reminder that this video is set as public. Of course, if it was set as private, it
04:01 would say that too. I'm ready to publish.
04:04 You can see our progress going on in the background.
04:07 Right here, and you see that we're up to 20% or so already.
04:12 Once this is finished, our video will automatically be uploaded to Vimeo.
04:17 Okay, this part of the process is done and our video has been compressed and uploaded
04:21 to Vimeo. I think it's still going to take some time
04:24 on Vimeo to complete, but let's switch over and see what we see on the website.
04:29 Here we are in the vimeo home page. And I'm already logged in.
04:32 If you're not logged in you probably want to log in now, or else you won't see
04:35 your video. Go ahead and click on My Videos.
04:38 And here we can see that's the new video we just uploaded.
04:42 And this is what you see on vimeo when your video is still compressing.
04:46 If I click on the video itself or the video name.
04:49 I'll go to that video page and here I can get a time estimate of how long it's
04:53 going to take. It looks likes it's going to take about 40 minutes.
04:57 Remember being a basic member of Vimeo puts you in a cue.
05:01 But if you upgrade to Vimeo Plus or Vimeo Pro you go right to the front of that line
05:05 and often your compressions start immediately.
05:08 I think that you can see that exporting out of Final Cut Pro is really straightforward.
05:13 It makes your compression and links right to Vimeo.
05:16 Alternately, you have the option of sending to Compressor, to take more control.
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Uploading from iMovie
00:00 Most common video editing programs have a built in way to make exports to Vimeo.
00:05 iMovie is no exception, let's see how it works.
00:08 I already have iMovie open and I've got a project set up.
00:12 Let's play a little bit just to make sure it is what I think it is.
00:15 (MUSIC). Yup, that's my program.
00:22 Now I'm going to go ahead and export it for vimeo.
00:25 In iMovie, that process starts on the Share menu.
00:28 As you can see, right on the share menu I have a choice for Vimeo.
00:32 Here we see a dedicated interface that in a lot of ways is similar to what you would
00:35 see uploading through the Vimeo site. I've already filled in my log in name, but
00:40 I do have to refresh my password. I can decide, at least initially, how my
00:45 video will be viewed on Vimeo. So I can make it available to everyone,
00:49 but I can also limit it to my contacts or make it private.
00:53 Now remember, all of these things can be changed later on the Vimeo site.
00:57 So I'm going to make my video available but you can also set it up Privately, and
01:00 then later make changes and open it up to the rest of the world.
01:05 Here you can see that some information from my project has already been picked up
01:08 as Metadata. I can edit this here, but I can also edit
01:11 it later, so I don't always put the detailed information in here in this interface.
01:17 Sometimes I wait and flesh it out in the Vimeo website.
01:20 Last, don't forget that you can add tags, which make your video more findable.
01:24 Again we can add more tags later, technically we have choices as to what
01:28 size we can export. You'll notice that I only have sizes up to
01:33 the resolution that I created. So this video started at 720p HD and
01:37 that's the highest that I can choose and I do want to choose that for Vimeo.
01:42 If you shot HD, and you have the choice to post HD on Vimeo, I would always take it,
01:46 because Vimeo really does specialize in HD video.
01:50 Okay, let's hit Next. Here we have a final warning that tells us
01:54 first that we have to obey the Vimeo terms of use.
01:57 But also that by clicking Publish, this is going live to the world.
02:01 It's good to have a final check because you are really publishing your video.
02:04 iMovie first compressed my video then uploaded it to Vimeo.
02:13 Then finally, gave me a message that it probably won't be ready immediately.
02:17 And gave me the link to where it's located, which also have a shortcut to view.
02:22 I'm going to go ahead and click that, but I don't expect the video to be done yet.
02:26 We should be able to get a time estimate of how long it'll take, however.
02:29 Here we are on the new video page. You see that we're waiting in line, and we
02:33 have about 45 minutes till they expect the video to be ready.
02:37 Always remember that if you're tired of waiting in line, Vimeo Plus, which does
02:40 cost money, also jumps you to the front of the queue.
02:44 As you can see, exporting from iMovie to Vimeo is really no problem at all.
02:48
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Uploading from Windows Movie Maker
00:00 Windows Movie Maker is a free video editing program available on the Windows platform.
00:05 It has several good tools to upload videos to Vimeo.
00:09 Let's see how they work. I'm already in Windows Movie Maker and I
00:12 have a short but complete video. Let me play a few seconds to make sure
00:16 it's what I want. (MUSIC).
00:22 Yep, that's my video. Now you can see that there's a Share menu here.
00:26 And one of the options is the Vimeo icon. Go ahead and click that and you'll see
00:31 that we get a convenient Wizard for uploading to Vimeo.
00:35 Its worth noting at this point that I did need to sign in with a Windows live account.
00:40 In order to do this integration, you do need to have an account and be signed in
00:43 with Windows live. In a moment, we'll see that its also
00:47 necessary to be signed in at Vimeo. Now, this is an important choice we always
00:52 want to choose the highest reolution that is no jigher than the resolution that we
00:55 shot and edited. In my case, that's going to be the 720
01:00 option, because that's where we shot the video.
01:03 So, go ahead and click 720. Now you see that we are required to
01:08 authorize our Vimeo account before it will let Windows Movie Maker access it.
01:14 So, you can go ahead and click authorize, and it's going to launch a browser which
01:17 will take us to the Vimeo authorization page.
01:21 It's worth noting that I was previously logged in with my account in Vimeo.
01:26 That's why we see my account name here. If you weren't logged in, you'll be
01:29 prompted to log into Vimeo first. And then, you'll come automatically to
01:33 this page. It's always worth reading the details here.
01:37 Because you are giving access to an outside program to access your Vimeo account.
01:42 Go ahead and allow our authorization was successful.
01:46 And I'm going to need this code to upload my video, so go ahead and copy the code so
01:49 you dont have to type it in manualy. Now, let's go back to Windows Movie Maker.
01:55 Because I copied my code, I can now paste it right in and hit next.
02:02 Now we have a rather familiar interface. Our account is already loaded and I can
02:07 add a title and a description. Always remember that you can edit these
02:11 things in the vimeo interface. So, if you don't feel like writing all of
02:15 the information now you don't need to. If you are ready go ahead and publish.
02:22 As you can see, our upload is finished. I now have the useful options to go
02:27 directly to that page or to see the source file that was created before the upload.
02:33 I'm going to go to the page, but I expect that it's going to take some time for my
02:36 video to be converted. Let's see.
02:42 As I expected, we're in a queue waiting about 45 minutes for the video to be converted.
02:46 But technically, the process has worked. So if we come back in 45 minutes, we
02:50 should see our video. Before we're done with Windows Movie
02:53 Maker, I want to show you an alternate method.
02:56 Back here in Windows Movie Maker, if you don't want to use the Automated vimeo
03:00 Upload Wizard, you can also save the movie manually and still take advantage of the
03:04 vimeo preset. So, I choose Vimeo here from my Vimeo
03:09 settings, and now I can save the movie wherever I want for uploading later.
03:19 Let's click Open Folder so we can see the video file that we would upload to Vimeo.
03:24 There you see it. And we've already covered how to upload
03:27 from the Vimeo interface in chapter 3, the movie called Uploading your First Video.
03:33 Now you've got two methods to upload out of Windows Movie Maker to Vimeo.
03:39 Between these two methods, I'm sure you can find one that suits your needs.
03:42
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Uploading directly from a mobile device
00:01 One of the fun things you can do with Vimeo, is upload directly from a mobile
00:05 device such as an iPhone or Android. You do need to download the Vimeo app
00:11 first, and install it. I'm on my iPhone home page and I already
00:15 installed the Vimeo app. Everything I'm going to do in this movie
00:21 is very similar to what you'd see on Android.
00:24 Go ahead and click the Vimeo app icon to open the app.
00:28 The first time you open this app, you'll need to log in with your Vimeo email and password.
00:42 Now we're logged into our Vimeo mobile app.
00:45 There's a lot of choices to watch videos and similar things that we find on the
00:49 Vimeo website. The one I'm interested in is the button in
00:53 the center that looks like a camera iris. Go ahead and click that for your upload options.
01:00 You can access the camera directly through the Vimeo app, and shoot new video to upload.
01:07 Or you could access your video library for previously saved videos.
01:11 We're going to do the latter. So click Video Library.
01:16 If this is the first time that you've done this, you'll have to grant the app
01:20 permission to access your Video Library, so go ahead and tell it yes, you can
01:24 access it. Now we see, with access to our video
01:29 library, all of the videos saved on our phone that we can upload.
01:34 I'll pick the one I want to upload. And now I have an interface that's quite
01:38 similar to what you would see uploading online.
01:42 It's required that you give the video a title.
01:48 You can immediately share on Facebook or Twitter, but you can also upload to Vimeo
01:53 first and then come back to do the share. So I'm going to uncheck those.
01:58 Similarly you can add a description here. But I don't like to do a lot of typing on
02:02 my mobile. So I often upload to the site and then
02:06 fill in the description there. And our final choice that you might
02:11 want to do on the mobile is switch from public to private.
02:15 If you don't want to make your video public, or you plan to make it public
02:18 later, switch that to private. I'm going to leave it on public.
02:22 So we go public immediately. Once you have all the settings the way you
02:27 like it, just click Upload. The center button displays the progress
02:32 until the upload is complete. That's all there is to it.
02:36 Now we can go to the Vimeo website and see the results of our video.
02:41 As we've become used to, it does take a little time for videos to convert on Vimeo.
02:47 If we come back in a few minutes a better video will be here.
02:51 Our video has been uploaded. If I scroll down a bit and go to Settings,
02:57 the basic metadata that I added is there but I often like to go ahead and add my
03:00 description and tags at this point. You can also add credits if you like.
03:10 Just like any other video you're free to pick the thumbnail that suits the best.
03:15 Make sure to Save your changes if you did add metadata.
03:17 That's all there is to mobile uploads. I think it's a fun way to add video to
03:24 your Vimeo site.
03:25
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7. Sharing Vimeo Videos
Changing video settings and privacy options
00:00 Now that we're comfortable with different ways to post video to Vimeo, I want to
00:04 look at the things that you can adjust once your video has been published.
00:09 Most of this is available under what's called, Settings.
00:12 Let's take a look. I'm on a video page.
00:15 It's a video that I've created and I'm logged in.
00:19 All of those things need to be true for what I'm about to show you.
00:22 I'm going to scroll down so we get a clearer look at the video.
00:25 There's the video, and if I go down a little further, you see that I have a tab
00:28 for Settings. Go ahead and click Settings.
00:32 Here you see a number of familiar settings and we can adjust them all here.
00:37 So under basic we have a lot of meta data. I've been uploading a lot of these farm to
00:41 table videos but I haven't really adjusted their titles to be completely accurate.
00:46 So this one is Farm to Table Day One. Fun day at Santa Barbara is fine, but I
00:52 might add more details. Of course, if I wanted something longer, I
00:56 might draft it in a word processing program, and then just paste it into this field.
01:01 My tags look good, but tags are awfully important.
01:04 I can add credits if I want, and I can also change my thumbnail.
01:08 You'll notice that I can choose various frames from the video itself.
01:13 But I can also upload my own photo. I can also click choose and have the
01:18 option of other frames that are not being selected so far.
01:23 You can see how that works for custom frames, but actually I'm going to cancel
01:26 because the one I want is already available automatically.
01:30 It's that one there, so I'm going to leave it the same.
01:32 Here we have a reminder about the video status.
01:35 That's in our basic settings. But actually we have more detail in the
01:39 Privacy tab. So I'm just going to save these changes,
01:41 and then look at the next tab. That tab is Privacy.
01:47 And as you can see, our video is currently available to anyone.
01:50 My other choices are to make the video completely private, you would have to be
01:53 logged in as me to view it. People that I follow, these are
01:57 essentially my friends on Vimeo, specific people who I choose and I can put in their
02:02 Vimeo user names. Or I can password protect.
02:07 And I use this pretty frequently. That means that when someone clicks on
02:10 this video, either on the Vimeo site or embedded, they'll get a field to fill in
02:13 the password. And they'll be able to watch it only if
02:17 I've given them this password, but actually I'm just going to leave this open
02:20 for everyone. I can control whether the video is embeddable.
02:27 That is, can other people embed my video on their site?
02:31 I can control comments to be from any user, no users, or people I follow.
02:36 I can also allow or disallow the video to be downloaded.
02:40 I usually uncheck that because I prefer people to watch my video on the site where
02:44 it streams rather than download it and keep it for themselves.
02:48 There are exceptions to that. For instance, if you're making stock
02:51 footage available. But if you want more control over where
02:54 your video goes, it's best to uncheck that.
02:57 Finally, do you allow people to add your video to their collections?
03:00 That is, their channels, their groups, and their albums.
03:04 Usually, there's no real problem with this, unless you don't want to be sharing
03:07 your video. In which case, you'd probably disable that
03:10 as well as disable embedding. Go ahead and save these changes.
03:14 The next tab is called Add To. Here you see that I have the option to add
03:19 this video to any of my channels, groups or albums.
03:23 I haven't created an album yet, we'll do that in a movie about sharing.
03:28 Nor have a created my own channel. I have joined a group but this isn't an
03:32 appropriate video for Short Film, so I'm not going to check this.
03:37 Remember, with channels, groups, and albums, you can also add videos from those
03:40 pages, from the album page or the channel page or the group page.
03:45 This is coming from the other direction, adding a video you've already posted to
03:48 one of your channels, groups, or albums. Under Video File, I have the opportunity
03:53 to enhance this video and we're going to do that in a different movie, replace this
03:57 video, that means keep the same URL, same video page but replace the video file.
04:04 I find this very useful, because if you've already sent out the link, the link will
04:08 be unchanged. If you already have statistics, or belong
04:11 to groups, channels, albums, all of that will remain the same.
04:15 It allows you to update the video itself but maintain the whole Vimeo video that is
04:19 around it. This allows you to maintain all of the
04:24 aspects of your Vimeo video page, but in fact, update the video itself.
04:29 I've found that very, very useful. Finally, we can delete this video.
04:33 In the Advance tab, we can add a content rating for maturity.
04:37 This is clearly All Audiences. I can add photos that will go on the page
04:42 with the video just to liven the video up a little bit.
04:47 I can create a custom URL. That means that my link doesn't have to be
04:51 these numbers. It in fact can be something appropriate to
04:55 my video. When I type in here, you'll see that it's
04:58 only the end of the url, sometimes referred to as a slug, that gets changed.
05:03 So I could make my new url vimeo.com/farmtotable.
05:09 Finally, I have my creative commons license.
05:13 This is a designation about whether you're willing to share your video under a
05:17 creative commons license. We're going to talk about creative commons
05:21 licensing in a different movie. Let's save these changes.
05:24 We're almost done. The final tab is Upgrade.
05:27 But this is no different than the invitations to upgrade to Vimeo Plus that
05:30 we see throughout the site. You simply have reminders of what's
05:35 available in Vimeo Plus, and we've already talked about that.
05:38 So there you have Video Settings. Just remember that once you upload the
05:42 video, you're free to change all aspects of it, including reuploading a new video
05:46 and keeping all the other parameters the same.
05:50 Taken in full, the options offered here are extremely useful.
05:54 I adivse you to take your time and set your settings with care.
05:58
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Embedding Vimeo videos onto a web page
00:00 We've talked a lot about Vimeo being a great platform for sharing your videos.
00:05 At the heart of that is embedding videos. That is, taking a Vimeo video and making
00:10 it available on your own website or blog. Let's see how this works.
00:15 I'm on a Vimeo Video page. This video is one that I posted.
00:19 But what I'm about to show you can be done with any Vimeo video, as long as the
00:22 creator has designated it as available for embedding.
00:26 Go ahead and click the Share button in the top right corner of the video.
00:31 You can see that we have various shared options.
00:34 Share with the link on a social network, email or the one I want to look at, which
00:38 is using embed code. You can just copy this code right out of
00:42 here and it will work fine, but I do want to look at the options.
00:46 Here you see various ways that you can tweak what the embed will look like.
00:51 You can change the color scheme of the actual Vimeo player.
00:56 You see how that looks? And you could also designate a custom
01:00 color that matches your website. You can adjust the size of the player as well.
01:05 So 500 pixels wide might be good for a blog.
01:08 But if you want it slightly bigger, to take up the whole width of your web page.
01:12 You could go up a little higher. This goes to what appears in the top left
01:16 of the video thumbnail. So there's my portrait, my title, and my byline.
01:23 Depending on how you want the video to appear, you can remove some or all of that.
01:27 I think that's a nice clean look. These choices are fairly straightforward.
01:30 You can set the video to autoplay. I rarely like that.
01:34 You can set the video to loop. Again, I don't usually like that.
01:37 But sometimes, for the right type of video, you can decide to show a text link
01:41 underneath the video. That will appear as a small text link that
01:45 has a link back to the video page on Vimeo.
01:49 You can also choose to show the short description beneath the video, and
01:51 remember, this comes from your metadata, so if you want to change what's written
01:54 there, you have to change it in settings, which we've already looked at.
01:59 You can see that the special stuff is not previewed, but you see a list of
02:01 everything that will be created here. The size, the embedded video will include
02:06 a text link. So, I think I'm going to go ahead and
02:09 eliminate the text link, but add the description.
02:12 And I'm not going to autoplay. That's exactly what I want from my embed code.
02:16 Each little decision I made changed this embed code slightly, which is how my web
02:20 page will understand how this will be displayed.
02:24 Now, I can just copy all of this embed code and we're going to move over to a
02:27 simple html page. I have a very simple html page loaded up
02:31 in Dreamweaver. I purposely kept this simple so that the
02:34 code would be easy to read. But what I'm going to show you will work
02:38 anywhere, even on a very complex web page or also in a blog like Wordpress.
02:43 You just need to use the html editor. So in this case I'm using Dreamweaver as
02:47 my html editor and when I paste that embed code in.
02:51 And refresh in Dreamweaver, I do see the embed represented, but I can't play the
02:55 video inside Dreamweaver. I also see that my description was included.
03:01 To display the actual video, I need to save this new page and then display it in
03:04 a browser. So I'm going to save to the desktop, and
03:08 then I'm going to preview in the browser. There you see how a working video works
03:16 embedded on a web page. (MUSIC).
03:22 This web page has not been uploaded yet. But all I need to do is upload the index
03:27 page to my website. There's no need to upload a video file,
03:31 because the video file remains hosted on Vimeo.
03:34 That's the nature of embedding. I think you can see how embedding Vimeo
03:38 videos is both straightforward and powerful.
03:41 Embedding on a simple web page like this, is really just the beginning.
03:44 It becomes a lot more fun as you start to stylize your pages and really integrate
03:48 the Vimeo player with the web designs that you're doing.
03:52 Have fun with this.
03:53
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Creating an album on Vimeo
00:00 Albums are an organizational feature on Vimeo that allow you to group videos to
00:05 watch later or to share with others. Let's see how it works.
00:10 I'm on the Vimeo home page and I am logged in.
00:13 What I'm about to show you can work from anywhere on the site, but you do need to
00:16 be logged in. Under Videos, I want to go to My Albums.
00:21 Here we see we have no albums, and it's time to create one.
00:24 The thing to understand about albums is, they're primarily organizational.
00:28 You group some videos together, but then generally you need other tools to
00:32 effectively share them or do anything with them.
00:36 Think of albums a little like folders that you organize videos in.
00:39 Let's create a new one. You see that we give it a Title.
00:42 And my goal here is I have these three farm to table videos and they're in a
00:46 rough series. Day one, day two, and day three so now I'm
00:50 going to make an album to show the whole Farm to Table experience.
00:54 (SOUND). Here you see that right away, I'm offered
00:57 the chance to protect this with a password.
01:00 That would keep it much more private but it's not really necessary for this
01:04 particular album so we'll just leave it out in the public.
01:08 Next, by default I'm choosing for My Uploads.
01:12 And that is in fact what I want to do, because all of these movies are in my uploads.
01:16 However, I do have choices to select from my likes, my groups and also my appearances.
01:23 For instance if I were an actor and I was being tagged as appearing in some of these videos.
01:28 So we're not limited to creating albums only out of our videos.
01:32 We can combine our video with other people's videos.
01:34 But in order to get them in our album we need to either like them or they need to
01:38 be included in one of our groups or channels.
01:42 We're going to stick with My Uploads, because everything I need is there.
01:44 In fact I want to add all three of these videos to My Album, so I'm just going to
01:47 click each one of them. You can see the plus turns to a minus, and
01:51 I know it's been included. If I had more videos, I'd be able to sort
01:55 them not only by their date. But alphabetically by their name, their
01:58 number of plays, likes, comments, or their duration.
02:01 Any of these will basically show me the same thing because I only have three videos.
02:06 Okay, that's the basics, and you can create your album, knowing that you can
02:09 edit it later. So here's what my album looks like.
02:14 Its just a collection of these three videos.
02:17 I've got two important choices here. I can share this album, enter an Email, or
02:21 a Vimeo username and that person will get a message with a link to this album.
02:27 This is pretty important because there's no real way for anyone to find your album
02:30 on Vimeo without sharing it with them. The link is open, but unlike Channels and
02:36 Groups, Albums are not inherently promoted anywhere on the site.
02:40 Second, I have Album Settings, I have the choice to add to any of the Metadata of
02:44 the Album, or delete the Album entirely. In the videos tab, I can add or remove
02:50 videos, so add more there, the red x to remove.
02:53 And I can also play with the order of the videos.
02:56 So by default they'll be displayed in the order that they were posted.
03:01 But I can change to alphabetical, number of plays, etcetera.
03:04 And I can organize them manually. You can see how I can drag them around.
03:09 However, I actually had the order that I wanted.
03:11 Which was day one, followed by day two, followed by day three.
03:14 So, there's no real reason to mess with this.
03:17 I'm going to leave them oldest first order, which is exactly the way that I
03:20 posted them and the way that I wanted them.
03:23 No changes to save here. If I flip over to Privacy, I have the
03:27 choice, again, to Password protect this album.
03:30 If I check that, I need to enter the password, but in fact I don't want that either.
03:35 So there you see how to create an album, and how to address that album, and finally
03:38 what it's good for which is primarily organizational.
03:42 Once you've created the album you can share it with your friends and you can
03:45 also use it as a source for widgets to present a portfolio off site.
03:51 I'll show that in a different movie.
03:52
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Creating a Vimeo channel
00:00 We've already seen, from an audience perspective, how channels are a great way
00:04 to find and follow the videos that you like.
00:07 Now, let's look at creating a channel. You can do this from anywhere on the site.
00:11 But you do need to be logged in. Just go up under videos, and go to my channels.
00:15 We've been here before to subscribe to a channel.
00:18 But now I want to create a new channel. Go ahead and click, create new channel.
00:23 Here we can give our channel a name. And my goal today is to make all three of
00:26 my Farm to Table videos available in a channel.
00:31 If you've created an album before, this is all going to seem similar.
00:34 The main differences is that albums are primarily organizational.
00:38 You set them up for groupings of videos. And then separately you share those groupings.
00:43 Either through a playlist, on a widget, or by sending a share email.
00:47 Channels are inherently different in that they are available to users to search
00:51 based on the type of channel it is. When you make an album, you're not
00:55 necessarily promoting that album, but when make a channel, you usually are.
00:59 Like albums, you can make your channel from you own videos, as well as your
01:02 appearances, your likes, or other groups or channels that you belong to.
01:08 So you can use this to display your videos or to curate videos you like throughout Vimeo.
01:13 I'm going to stick with My Uploads, which is consistent with my goals.
01:16 Each one of these that I click, the plus turns to a minus and we've now added it to
01:20 our channel. If you have more videos to work with, you
01:24 can organize them alphabetically, by plays, likes, comments, or duration.
01:29 I'm going to go ahead and create my channel.
01:31 Here you see what the channel looks like. And this is exactly how the Farm to Table
01:34 channel will appear to other users on the site.
01:37 We do have some choices. I can unfollow my own channel.
01:41 I'm not going to do that. I can share, that means I can get a link
01:43 to the channel. I can share through various social
01:46 networks, and we're going to look at that in a separate movie.
01:49 Or I can generate an email or Vimeo user name to send my channel to a user.
01:55 In Settings we'll find various adjustments that we can make to our channel.
02:00 I can add tags which is going to make it much easier for people to find my video.
02:04 Remember to separate your tags with commas.
02:07 You can create a custom URL for your channel and that's really pretty
02:10 interesting, because it's nice to have a informative URL instead of one with a
02:13 bunch of numbers. Of course you can't have two of the same URLs.
02:19 So you have to be careful to find one that hasn't been used before.
02:22 Let's use that for our custom URL. You can also choose up to five categories,
02:27 and again, this will help people find your channel.
02:31 There's the five most appropriate. When you filled in more information,
02:35 always Save your changes. In appearance we can make adjustments to
02:39 how our channel looks. The traditional is what's called a stream
02:43 that feels a lot like the feed. You can also have a grid and you can see
02:46 how that looks in the preview, or a gallery.
02:50 I'm going to make some adjustments here and then Save them so we can see their effects.
02:55 You have a theme for your channel, which is basically has to do with colors and graphics.
02:59 I think the Vimeo Land theme might be sort of cute for Farm to Table.
03:03 And finally you can choose to show or hide what's called the Shoutbox, and we'll take
03:07 a look at what that looks like once we go back to the channel itself.
03:12 I can also customize a header image by uploading a file that I've created.
03:17 Let's Save the changes and take a look at how they look.
03:20 You can see that even in my Settings tab everything has changed.
03:24 I do want to go back to the channel itself to see how that looks.
03:27 Let's return to channel. As you see I've changed the color scheme.
03:32 I've changed to the Gallery view and the Shoutbox is included.
03:36 That's a quick place for people to post little shout outs, little comments right there.
03:42 And if I want to eliminate it, I can simply uncheck that box.
03:46 Let's go back into Settings and get the rest of them.
03:50 In Videos, I can continue to adjust what videos are included by adding more videos.
03:56 I can delete any videos. I can change the order that my videos
03:59 appear on the channel here. You can see it defaults to Recently Added
04:03 first and that means added to the channel. I could also change for Newest Video or
04:09 Oldest Video first. And that's based on when things were
04:13 uploaded to Vimeo. In this case, it's actually the same, but
04:16 in this project it's really the fact that I uploaded them first that would make a difference.
04:21 Yep, so that's oldest uploaded to Vimeo first, which as I say is the same is the
04:25 order I added them to the channel. I can also do a manual order, which allows
04:32 me to adjust these by hand. And finally, I can order by the number of
04:38 likes, comments, plays, or alphabetical. So plenty of choices here, the one that
04:43 suits me is oldest first, there we go. No need to Save these changes, we didn't
04:48 change anything. We can look at the Membership tab.
04:52 You can decide to allow anyone to view your channel, only moderators, and we'll
04:56 talk about that in a second, or moderators and people that I choose.
05:01 So that would be individual Vimeo users that I add in addition to moderators.
05:05 So here's where we would add those moderators and a moderator is simply a
05:09 group that'll have that access. And then you can also adjust exactly what
05:14 control they have. Again, we don't need to Save any of these changes.
05:18 There were no changes here. One more tab and that's the Advanced tab.
05:22 The only choices in Advanced are when you get an email.
05:25 Is it when some puts something in your Shoutbox, or when someone follows the
05:28 channel, or do not need to get either of these.
05:33 And then finally you have the option to Delete the channel.
05:35 And as the note says, that is permanent. I'm going to return to the channel just to
05:40 refresh what this looks like to users. Based on our settings, this is how our
05:44 channel would appear to users and it would be searchable and findable based on all of
05:47 the descriptors and all of the tags that we put in there.
05:53 I think you can see how channels are one of the main ways that you share your
05:57 videos with other users on the Vimeo site. Remember, the channels are not just for
06:02 your videos but also to curate and share videos that you appreciate and other
06:05 people have made.
06:08
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Using Vimeo with social networks
00:00 One great thing about Vimeo, is the ability to share your videos in many
00:04 different ways. That include integrating with many popular
00:08 social networks. I want to show you how this all works, and
00:12 I'm going to use Facebook as my example social network.
00:16 But many of the techniques I do will work in a similar way with other social
00:19 networks, if not exactly the same. I want to show you a few techniques here.
00:24 I'm on the Vimeo homepage and I'm logged in.
00:26 The first technique you'll actually be able to use on your own videos or other
00:31 people's videos. Let's go to a video and try it out.
00:36 This is one of my videos, but this would also work on someone else's video, and
00:40 we've already explored a little bit under the Share button.
00:45 In particular, I want to look at the social share possibilites, especially Facebook.
00:51 So click the Facebook icon and, I'm already signed in to Facebook on this computer.
00:56 You can see my name there. Vimeo is talking to Facebook just through
01:01 the log ins, and if I make a comment I've already got the video.
01:08 I have the option to limit this post to the public, my friends, or custom, which
01:12 would be specific people or groups can see it.
01:16 This is exactly the same choices you have on Facebook, itself, for any of your posts.
01:22 If I'm ready, just click share. Lets click over to facebook and see the
01:26 results of what we've done. If I refresh my page hopefully we'll see
01:34 my video. There we have an embedded vimeo video on
01:38 our facebook page. You see that my comment came through and
01:43 if I click the icon the video will play directly on my page.
01:49 (MUSIC). There you have it and this link will take
01:55 you back to the page on Vimeo where the video is.
01:59 That works well if you're on Vimeo, but what if you're already on Facebook and you
02:04 just want to post a Vimeo video through this interface.
02:08 That works too, you just have to copy the URL from the video page.
02:13 So let me quickly go back There. Here we are on our vimeo video page and I
02:17 need to copy the URL. I'm taking the URL here from the top bar
02:22 on the browser. I don't want the embed code in this case.
02:26 I want the URL of the actual page. I've copied that, and then I move back to
02:31 Facebook, and I can paste the link as I would any other link.
02:36 In the case of a Vimeo link, Facebook recognizes that this is a video and now I
02:41 can remove the link and type a comment. I'm going to post this and you'll get a
02:48 very similar result as what we just saw. It looks essentially the same and works
02:55 essentially the same. There's one more permutation of this whole
03:00 thing, and it's a deeper integration between Vimeo and Facebook.
03:04 Let me switch back to Vimeo, and show you how it works.
03:08 So, the deepest integration of these two web platforms can be found in My Settings.
03:15 If you move over to the Apps menu You'll find that there's a number of common
03:19 networks that I can connect with. Let's connect with facebook.
03:25 Making this connection means installing the vimeo app on your facebook account.
03:31 So I'm going to go ahead and do that. This deep integration allows Vimeo to do
03:36 allot of automated things with your Facebook account and you can micro manage
03:40 which ones you want it to publish. So Vimeo can publish to Facebook when I
03:46 upload a new video When I like a new video and so on.
03:50 You can also micromanage these. So, if I want to post all of my videos to
03:55 Facebook when I upload them but nothing else, that's what's going to happen now.
04:01 I also have the option of automatically adding all three of my public videos to
04:05 Facebook immediately once I join the accounts.
04:09 I'm not going to do that. In fact, for right now this is exactly the
04:12 setup that I want. Click Save.
04:14 You can always get back to those settings through the Settings button that has now
04:19 replaced the Connect button. You can also now use your Facebook account
04:24 to cross-reference and see who you know on Facebook, that also has a Vimeo account.
04:30 Finally, I can break the connection here with a quick disconnect.
04:35 Just to review, I want to return to an individual video, and remind you that
04:39 there's a lot of other social network connectivity that's available.
04:50 When I go to share, I don't only have Facebook.
04:54 I have Twitter, Google Plus, Tumblr, Pinterest, and Reddit.
05:00 If I have accounts in any of these places, I can integrate in a very similar way to
05:04 sharing videos on Facebook. So there's a good look at social network
05:10 integration with Vimeo. You have a lot of choices here.
05:14 and my only advice is to decide how much control you want to give a different
05:17 application to something like your Facebook.
05:21 For me, personally I usually like to post every video individually, depending on
05:26 when and if I want to. I don't really like to give one network
05:30 control over another. because then I feel like I have less control.
05:33 But if you're someone that spends a lot of time on Vimeo.
05:37 Doesn't really go to Facebook, and just wants to push your videos out.
05:40 An automated solution might be perfect for you.
05:42
Collapse this transcript
8. Doing More with Vimeo
Exploring the Enhancer and the Music Store
00:00 Vimeo's Enhancer tool, as well as their built in music store, are two ways that
00:03 you can augment your video once it's already uploaded.
00:08 I want to take a look at how both of these work, and we access them through the same
00:12 place, so we'll look at them together. You can see that I'm on the Vimeo Home
00:17 page and I am logged in. You can access these tools from anywhere
00:21 on the Vimeo site, but you do need to be logged in.
00:24 Up under the Create menu, go ahead and click Enhancer.
00:28 The Enhancer is all about changing the look or the music of your video and we see
00:32 a lot of example looks, down here. You can see there is pages upon pages of
00:38 them, many of them are free but some of them will cost money.
00:42 Let's pick something pretty funky to change one of our videos, I'm going to add
00:46 this look to our Enhancer. So, now were in the Enhancer interface,
00:50 but we haven't selected the video we're going to enhance, let's use Farm to Table
00:54 Day 3. As you can see, I have certain choices in
00:59 the enhancer even once I've chosen my look.
01:03 I don't have to cover the whole video with (INAUDIBLE) look, I can affect just a
01:07 portion or even a single shot. I also can do 100% intensity, and that's
01:13 the maximum of the look or I can dial it back to sort of mix the look with the
01:17 original and make it a little less severe. In this case I'm going to bring it all the
01:24 way up to a hundred just for fun. I can preview what I've done by pressing
01:27 play, but it's not going to be a full quality preview, it's just going to give
01:30 me an idea. (MUSIC).
01:46 So, there you can see what the look looks like, and you can also see that it was
01:49 inactive for the first few seconds until we hit the beginning of the look.
01:54 You can also move where the look is positioned, and you can delete the look
01:58 here with this x. I'm going to do this because I like
02:02 extreme example,s but this is really ugly to me.
02:06 Let's pick a better look (SOUND), this is a little more mellow to my liking.
02:18 Once you've settled on your look, how long you're going to use it and the intensity,
02:22 you commit by pushing Enhance. Before I commit to this enhancement, I
02:27 want to show you how to add a music track to your video.
02:31 You can click here for add music or also go to the Music tab which is the only one
02:35 available besides Looks. They both take you to the same place.
02:39 Here you see we have a very similar interface, but our choices are for
02:42 different music tracks. Some of them were free, under the creative
02:46 comments licence and some of them have a cost.
02:49 Inexpensive for personal use and sometimes a more expensive price for small businesses.
02:54 You can preview the tracks here and when you have decided on one that you like, you
02:58 can add it here. Now you see, I can adjust how much music
03:03 versus how much of the sound from my video, how they mix together.
03:09 And I can also fade in and fade out the music, so it doesn't come in all at once.
03:16 If I want, I can remove the music tract entirely, and that's actually what I'm
03:20 going to do. I'm going to keep the enhancement, but I'm
03:23 not going to commit to the music track for the simple reason that I already have a
03:26 music track that I like. Now that I've finished the work I want to
03:32 do in the enhancer and the music store. I can go ahead and commit to my changes by
03:36 clicking enhance, and I'm going to get one important choice.
03:41 You see that I can use my enhancement to replace the video I was working on.
03:45 The un-enhanced video will no longer exist in that case, and the new video will have
03:49 the same name but have the enhancement or the safer choice, which is to save a new video.
03:56 That's going to mean that my un-enhanced video, remains on my Vimeo channel but I
04:00 also have a new video, which I can give a name to.
04:04 The default name for my new video, is the old name plus enhanced but I can change
04:09 that, I can add a description, tags and etcetera.
04:14 Once I'm happy with that, if I've made any changes, I can save the changes and return
04:18 to the video. Much like uploading your first video, it
04:21 takes a little bit of time for the enhancement.
04:24 In this case, we're getting a nice estimate of how long it takes.
04:27 So, I think we can just wait this out or fast-forward a little bit and see the
04:30 final results. The blue bar is finished and our video
04:34 seems to be done, but it looks like we don't have our thumbnail anymore.
04:38 Let's go ahead and play the video, see that it's working and then if we want,
04:42 check on the thumbnail. (MUSIC).
04:52 You see that our enhanced look has been applied, I'm curious to check on that
04:56 thumbnail so, let's go to settings. And I think I just want to switch back to
05:00 this thumbnail that I prefer. Save changes and now we should have
05:05 exactly what we want. As you see you can have some fun with
05:08 enhancements and the music store to make changes to your video, once it's already
05:11 on Vimeo. Many of these things if not all of them,
05:15 are also available in your editing program.
05:18 So, it's up to you whether you do these effects and enhancements before you
05:22 upload, or whether you do them in the Enhancer in the Vimeo interface.
05:27
Collapse this transcript
Creating video widgets
00:00 I want to show you how to create what Vimeo calls a Widget.
00:04 You maybe familiar with widgets from other platforms.
00:07 They're generally little mini applications that you can imbed in other places that do
00:12 little jobs. Vimeo Widgets are especially good for
00:16 displaying more than one video and having some control over how they display.
00:21 Let me show you how it works. I want to start under tools.
00:24 And notice that I'm already logged in. You do need to be logged in to create a
00:28 widget, but you can do it from anywhere on the site, not just the home page.
00:32 Under tools I need to go to more tools, which is where I'll find my widgets.
00:37 There they are. I can click on make some cool widgets and
00:39 see my choices. There's not that many choices.
00:43 And the one I want to show you is Hubnut, which displays a number of videos.
00:47 There's also Montage that has another take on displaying those videos.
00:51 And then a Blog Badge, which is just for your blog to have a Vimeo icon that links
00:56 through to your page. So these are our widget choices.
01:00 I'm going to show you Hubnut, and you can play with the other ones.
01:05 You choose what videos to put in your widget.
01:09 You can choose from your uploaded videos. Videos that you appear in and uploaded.
01:13 Or you can pull from your channels, groups, albums, and et cetera.
01:17 That means you can create a Hubnut that includes videos that don't actually belong
01:21 to you. As long as the creator of the video has
01:24 allowed embedding. If you recall, I created an album earlier,
01:28 and we discussed that one reason to make albums is to use them later in things like widgets.
01:35 So let's go ahead and use my albums, and then the only album I made was Farm to
01:38 Table The Trip. So that will mean that all three videos
01:42 that I included in my album will now be in my Hubnut.
01:45 I don't need a slideshow to start off. I do want to show the title of each video.
01:49 I don't think I need the by-line as this will be on my site.
01:54 And then I can play with both the highlight color, that's the text, and the
01:57 background color. One thing I like is if I make a white
02:02 background, it's actually going to appear that my, Hubnut is sort of, right on the
02:05 background if I have a white page. And of course you can do this with a black
02:10 page, or any color that you match. So now I have white background, black
02:14 lettering, and you can see the way the Hubnut works.
02:18 Next and previous, take you to the different videos.
02:24 This link will take you to the YouTube page, and the video will play right in the Hubnut.
02:30 (MUSIC). This is exactly how it will look on a
02:37 final page, and you put it there by copying this embed code and embedding it
02:42 on an HTML page or in a blog exactly like we did with a single embedded video earlier.
02:49 So that's what widgets are in Vimeo. We did a Hubnut example, but there's not
02:53 too many other choices, and I'm sure you can figure them all out.
02:57 I encourage you to experiment with widgets, because the result on your
03:00 webpage can be really attractive.
03:02
Collapse this transcript
Using statistics
00:00 Vimeo has some powerful tools in the area of statistics that lets you see how often
00:05 and how your videos are being viewed. I'm here in a video page and I'm logged
00:11 in, but I'm logged in as a friend of mine who actually gets a lot more traffic on
00:15 their site. I want to use that log in to show you how
00:19 statistics work. This is a video that my friend uploaded
00:23 and controls. If I scroll down below the video, and this
00:26 will be true of any video that you uploaded when you're logged in, you see a
00:30 statistics block. You do have to make sure that the Stats
00:35 tab is clicked. You'll notice here that I have a graph and
00:39 it's a weekly graph of the number of plays in green, the number of likes in red, and
00:43 the number of comments. I can go back through previous weeks and
00:48 see when all of my hits and loads happened.
00:52 I can also click here to see the full statistics for this video.
00:56 Now that I'm on full statistics, I have a timeline choice.
01:02 I can look at the last month, the last year, the entire time the video has been available.
01:11 Or I can set a custom range. I can also look at how my video is being
01:14 played when embedded. Not at all.
01:20 And geographic information about where, on the Earth, it's being played from.
01:24 Looks like mostly the United States. I can expand this also to a longer time
01:29 period to see if I'm getting any international hits.
01:33 So, now when I look at the full time the video's been available, I actually see
01:37 that I've gotten hits in Europe. Just a few.
01:40 China, Australia. And you see when I roll over, I see the
01:44 number of hits. Still mostly in the United States.
01:52 If you scroll down, you can see all of the countries represented.
01:57 And that list will change depending on what category you're looking at.
02:02 Now it's by date, individual days. So, these are all statistics available to
02:08 a basic user. But if you're a plus user, there's
02:11 something additional advanced statistics, and those are found under Me > My States.
02:19 These statistics are across my whole channel.
02:21 I stll have the option of week, month, or year, so let's look at a little more data.
02:27 Now I've got the year range. I see all my plays, loads, likes, and comments.
02:31 And if I scroll down, I have monthly information as well as geographical information.
02:37 I see which one of my individual videos are being played, loaded, and liked the
02:41 most, as well as comments, embeds, and downloads.
02:46 I can see the URLs that are bringing traffic to my videos, the people who are
02:49 liking my videos, and the people who are commenting.
02:54 This is actually still an overview because I can click to load full stats here.
02:59 Now, I'm looking at a similar graph that we saw in individual video but I'm looking
03:04 at my full channel. Again, if I expand to a longer time
03:08 period, I'll see more data. There's a graph of my traffic over about
03:12 four years. These are all the months that I've been
03:16 active on Vimeo listed out. I can also go with geographic and this is
03:20 my full detail geographic report across all of my videos and I can cross-reference
03:25 by time. So, there you see statistics on Vimeo.
03:30 Both the basic statistics that are limited to a single video as well as advanced
03:34 statistics that let you see stats across your entire channel.
03:40 If you're someone that likes numbers and likes to know where their views are
03:43 happening, I think you'll find stats very interesting.
03:46
Collapse this transcript
Conclusion
Next steps
00:00 Thank you for joining me for Vimeo Essential Training.
00:03 I hope you learned a lot about posting your videos online with Vimeo.
00:08 If you're looking for more to learn I might suggest that you checkout
00:11 Documentary Editing with Premiere Pro. That is, of course, if you're interested
00:15 in documentaries and that software. I like documentaries a lot, so I like this
00:19 training title. Second, if you're just looking for
00:22 inspiration to do creative things for Vimeo, I really like the Creative
00:26 Inspirations series on lynda.com. These are not instructional videos per
00:31 say, but they talk about wonderful creative people and the work that they're doing.
00:36 I think it's a great way to get inspired. Thanks again for joining me, and I hope to
00:40 see you next time.
00:41
Collapse this transcript


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