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Up and Running with Online Social Video
Illustration by John Hersey

Video platforms that are also social networks


From:

Up and Running with Online Social Video

with Jason Osder

Video: Video platforms that are also social networks

Now that we've talked about common video platforms, and also common social networks and how they operate sometimes like video platforms. What about the ways in which the video platforms are actually social themselves? The fact is that you can have a lot of interactions with other users right on YouTube and also right on Vimeo. To see what I mean, I'm going to click on a specific video so you can see some of the social options that you have there.

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Up and Running with Online Social Video
49m 28s Appropriate for all Jul 10, 2013

Viewers: in countries Watching now:

Millions of people use it every month to watch and share videos online, but YouTube isn't the only game in town. What are the strengths of YouTube compared to Vimeo and other platforms, and how do you get started with online video in the first place? Jason Osder answers these questions and more, as he explores the fundamental concepts of online video services and options that will impact your decision when choosing the service that is right for you.

Continue learning with Jason's other courses on online video, YouTube Essential Training and Vimeo Essential Training.

Topics include:
  • Understanding what an online video service does
  • Understanding "social video"
  • Sharing and embedding videos
  • Comparing technology
  • Choosing an online video platform to meet your needs
  • Finding additional resources
Subjects:
Video Video Delivery
Software:
YouTube Vimeo
Author:
Jason Osder

Video platforms that are also social networks

Now that we've talked about common video platforms, and also common social networks and how they operate sometimes like video platforms. What about the ways in which the video platforms are actually social themselves? The fact is that you can have a lot of interactions with other users right on YouTube and also right on Vimeo. To see what I mean, I'm going to click on a specific video so you can see some of the social options that you have there.

(MUSIC). So here's our video. And if we scroll down, I realize that I have a Like button, which is a lot like Facebook. Also a Dislike button which Facebook doesn't have. I can leave comments directly on the video. In this way, with things like Likes and comments, YouTube itself does operate like a social network. You'll notice that there's also a social category on your Youtube homepage. YouTube actually use to have a lot more functionally that was social. But now a days, its doing more to integrate with other social networks including Google+ which is also a Google property.

These days, YouTube seems to want to focus mostly on serving the video and outsource the social aspects to Google+ or a different social network. We'll talk more about how these things integrate in another movie. If i switch over to Vimeo, you'll see it also has some social aspects. A number of these can be found in my account and by the way i am logged in now because you won't get any of the social functions without being logged in. We can go to a section on Following. This is where I follow different people as well as what are called channels and sort of keep track of the things I like.

If I go to a specific video, you'll see that I also have the ability beyond following to make a new comment and also to Like something. Again, much like Facebook when I Like something on Vimeo or YouTube. The whole community sees that and it's a social function of curating. Sharing what I like so other people might want to watch it. So, we're building a foundation here. It might seem a little complex until you realize that it's very open-ended. Social online video means video platforms that are sometimes social. And social platforms that also can show video.

There aren't always clean lines between these things. It'll be your decision to chart a path through them. So don't get confused that there's overlap. That overlap is real.

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