IntroductionWelcome| 00:00 |
Hi, I am Jason Osde,r and welcome to Up
and Running with Online Social Video.
| | 00:07 |
In this course, we will look at getting
started with sharing videos online.
| | 00:13 |
I will start by showing you how to
understand the fundamentals of posting
| | 00:17 |
video online using YouTube the biggest
player in this space.
| | 00:22 |
Then, I'll show you how to explore other
online video Options to choose the best
| | 00:25 |
solution for you.
We'll see how to compare the attributes of
| | 00:29 |
different platforms using a pro con
approach to help you decide.
| | 00:34 |
We'll be covering the fundamentals,
guiding you to plenty of other tools and
| | 00:37 |
techniques that you can learn about in
other courses on lynda.com.
| | 00:42 |
Now, let's get started with Up and Running
with Online Social Video.
| | 00:46 |
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1. Introducing Online Social VideoUnderstand YouTube: The original online social video platform| 00:00 |
You tube is to online social video, what
clean access to tissues or refridged areas
| | 00:05 |
to refrigerators, its the specific brand
name that defines the whole category.
| | 00:11 |
There really was no such think as online
social video before Youtube came around
| | 00:16 |
and invented it.
Lets take a quick look at Youtube to see
| | 00:20 |
some of the vocabulary and how it things
that will help you to decide if its the
| | 00:24 |
platform for you.
I am here on the Youtube homepage I am not
| | 00:30 |
logged in so this is exactly how it will
look the first time you come here.
| | 00:36 |
I got here some play by typing
www.youtube.com into my browser bar.
| | 00:41 |
As you can see there's a lot of videos to
watch available to you on YouTube.
| | 00:47 |
There's also an upload button and that's
how you'll add videos to YouTube yourself.
| | 00:54 |
In order to do that, you'll have to sign
in.
| | 00:58 |
You sign into YouTube using a Gmail
account.
| | 01:00 |
The other thing that YouTube pioneered is
called embedding.
| | 01:06 |
I'm going to use the search bar to go to a
video and just give you the idea of what
| | 01:09 |
embedding is.
Here's a video, and I can play it here.
| | 01:16 |
But the other thing I can do, is share.
If I click the share button here, you see
| | 01:22 |
I have options to send a link, share on
social media, or embed.
| | 01:29 |
This is what's called embed code.
If you run a blog, or you have a website,
| | 01:35 |
you can copy and paste this code to share
Youtube videos.
| | 01:40 |
Although it seems simple, these are the
principles of online social media,
| | 01:44 |
uploading your video, watching videos and
sharing videos including embedding them.
| | 01:51 |
I go over all of this in detail in Youtube
essential training, I just wanted you to
| | 01:56 |
get an idea of the principles and
vocabulary So you can start to get
| | 02:00 |
comfortable thinking about what you
want to upload and what platform to use.
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| Understanding other online social video services| 00:00 |
Beyond YouTube, there are some other
interesting choices for sharing your
| | 00:03 |
videos on line.
You Tube's biggest competitor is called
| | 00:07 |
Vimeo, and I reached Vimeo just by typing
Vimeo.com into my browser.
| | 00:11 |
Vimeo's claim to fame was the first site
to support high definition video.
| | 00:17 |
Today, YouTube also supports Hi-Def, but
Vimeo has maintained a reputation for high
| | 00:23 |
quality both in technology and content.
Similar to youTube, you have an upload
| | 00:29 |
button, but you will need to be logged in
with an account to use it.
| | 00:33 |
I go over all of these things in Vimeo
Essential Training.
| | 00:37 |
If you browse around Vimeo, you'll see
that a lot of content tends more towards
| | 00:40 |
the artistic and the filmic, not sort of
the generalized content that you find on YouTube.
| | 00:47 |
Vimeo has similar choices for sharing
including social media and embedding,
| | 00:52 |
which is when you put a video on your own
website or blog.
| | 00:58 |
Vimeo also has two paid upgrades, Vimeo
plus and Vimeo Pro, that open up more
| | 01:03 |
technology and more possibilities.
Beyond Vimeo, it has a lot of free
| | 01:11 |
functionality plus these paid upgrades,
there're other platforms, but they start
| | 01:15 |
to tend more toward services that you have
to pay for.
| | 01:20 |
Kaltura is an open source video platform.
You can get pretty far here with the free
| | 01:27 |
trial, but you will have to sign up and
pay fees if you want to use Kaltura at a
| | 01:31 |
high level.
Viddler is similar, but really oriented
| | 01:36 |
toward businesses.
Over the course of time a lot of these
| | 01:40 |
platforms have evolved.
Early on, Viddler seemed to have a lot of
| | 01:44 |
free services to complete with YouTube and
Vimeo, but as those two became so popular,
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clearly they saw a better niche in serving
the business community.
| | 01:55 |
At the high end, there are services like
Brightcove.
| | 01:59 |
Brightcove is what we'd call enterprise
level, highly customizable, highly
| | 02:03 |
powerful, and more expensive then the
other options.
| | 02:08 |
hopefully this gives you an idea of some
of the other platforms out there and why
| | 02:12 |
you might choose them instead of Youtube
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| Social networks that also support video| 00:00 |
Now that we've talked about some common
online video platforms, I wanted to
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address the social side of things a little
bit.
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You may be thinking, well I do most of my
social networking in Facebook and can't
| | 00:11 |
you just upload videos directly from
there?
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The answer to that question is yes.
Facebook is a social network that also
| | 00:19 |
functions as a video platform.
When you click here for Add Photos or
| | 00:25 |
Video, you're given a choice to upload
photos or video.
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If you choose a video to upload, such as
this one, as long as it's optimized
| | 00:34 |
properly, it's going to embed right on
your Facebook profile with no other
| | 00:38 |
software or websites needed.
My point here, is that Facebook in this
| | 00:44 |
way functions much like YouTube or Vimeo.
It's not necessary to have anything
| | 00:49 |
outside of the Facebook interface, to post
videos, and that works really well for a
| | 00:53 |
lot of people.
Not all of the social networks work
| | 00:57 |
exactly the same way, however.
If you are a Twitter user, there is a
| | 01:02 |
video service called Vine, but it
specializes in uploading mobile videos
| | 01:06 |
with a maximum length of six seconds.
So, Vine is sort of meant to mimic the 140
| | 01:13 |
character writing style, that twitter
pioneered.
| | 01:17 |
You can post longer videos to your Twitter
page, but you do need an other application.
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There are some dedicated plug in
application such as Twitvid that
| | 01:27 |
facilitates uploading videos to Twitter,
but you need a separate account.
| | 01:33 |
Another choice, is to post your video on
video platform such as YouTube or Vimeo,
| | 01:38 |
and then use that iteration of the video
to pose to twitter.
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Let me show you what that looks like once
it's done.
| | 01:47 |
Here you can see what a Vimeo video looks
like, on new Twitter stream.
| | 01:52 |
As you can see, it looks just like and
embedded Vimeo video.
| | 01:55 |
The key here is to recognize, that
sometimes you need more than one platform
| | 01:59 |
to get what you want.
If you like to post a lot of videos on
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Twitter, you probably want to either also
post them on a video platform, like Vimeo
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or YouTube or look at some of those
external plug-ins like Twitvid.
| | 02:15 |
As you go down through the other popular
social networks such as Pinterest and
| | 02:19 |
Tumblr, these work more like Twitter.
It's often a good idea to post your video
| | 02:24 |
first on YouTube or Vimeo, and then use
that as a platform to add to your Tumblr,
| | 02:29 |
your Pinterest or etc.
In most cases, we're not just adding our
| | 02:34 |
own videos, but we can add videos created
by other people to share them.
| | 02:38 |
That's the case here, where a radio show
has shared a staff pick from Vimeo.
| | 02:45 |
Okay, that should get you started, about
thinking of posting videos from the social site.
| | 02:50 |
What are the tools that I need for my
chosen social network to add video?
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| Video platforms that are also social networks| 00:00 |
Now that we've talked about common video
platforms, and also common social networks
| | 00:05 |
and how they operate sometimes like video
platforms.
| | 00:10 |
What about the ways in which the video
platforms are actually social themselves?
| | 00:16 |
The fact is that you can have a lot of
interactions with other users right on
| | 00:20 |
YouTube and also right on Vimeo.
To see what I mean, I'm going to click on
| | 00:25 |
a specific video so you can see some of
the social options that you have there.
| | 00:30 |
(MUSIC).
So here's our video.
| | 00:35 |
And if we scroll down, I realize that I
have a Like button, which is a lot like Facebook.
| | 00:41 |
Also a Dislike button which Facebook
doesn't have.
| | 00:44 |
I can leave comments directly on the
video.
| | 00:48 |
In this way, with things like Likes and
comments, YouTube itself does operate like
| | 00:54 |
a social network.
You'll notice that there's also a social
| | 00:59 |
category on your Youtube homepage.
YouTube actually use to have a lot more
| | 01:03 |
functionally that was social.
But now a days, its doing more to
| | 01:07 |
integrate with other social networks
including Google+ which is also a Google property.
| | 01:13 |
These days, YouTube seems to want to focus
mostly on serving the video and outsource
| | 01:18 |
the social aspects to Google+ or a
different social network.
| | 01:23 |
We'll talk more about how these things
integrate in another movie.
| | 01:27 |
If i switch over to Vimeo, you'll see it
also has some social aspects.
| | 01:32 |
A number of these can be found in my
account and by the way i am logged in now
| | 01:36 |
because you won't get any of the social
functions without being logged in.
| | 01:42 |
We can go to a section on Following.
This is where I follow different people as
| | 01:47 |
well as what are called channels and sort
of keep track of the things I like.
| | 01:53 |
If I go to a specific video, you'll see
that I also have the ability beyond
| | 01:59 |
following to make a new comment and also
to Like something.
| | 02:06 |
Again, much like Facebook when I Like
something on Vimeo or YouTube.
| | 02:10 |
The whole community sees that and it's a
social function of curating.
| | 02:14 |
Sharing what I like so other people might
want to watch it.
| | 02:18 |
So, we're building a foundation here.
It might seem a little complex until you
| | 02:22 |
realize that it's very open-ended.
Social online video means video platforms
| | 02:28 |
that are sometimes social.
And social platforms that also can show video.
| | 02:33 |
There aren't always clean lines between
these things.
| | 02:37 |
It'll be your decision to chart a path
through them.
| | 02:40 |
So don't get confused that there's
overlap.
| | 02:43 |
That overlap is real.
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| Online platforms that work together| 00:00 |
Now that we're getting comfortable with
different online video platforms as well
| | 00:04 |
as social networks, let's focus on how
these different platforms integrate together.
| | 00:11 |
And there's lots of ways, I've already
hinted at this.
| | 00:15 |
First in the social menu, you have Options
to connect your social networks directly
| | 00:20 |
to your YouTube account.
Take note that I am logged into YouTube now.
| | 00:26 |
There are full instructions on that in
YouTube essential training, but to show
| | 00:29 |
you any of this, I need to be logged in.
So, if I choose to connect my Twitter
| | 00:35 |
account, as you see, part of it is to
authorize an application for Twitter that
| | 00:39 |
Google will control.
Once I do this, it will give YouTube the
| | 00:44 |
power to publish directly onto my Twitter
timeline.
| | 00:50 |
That's very powerful, and I explain this
integration in detail, how to go through
| | 00:54 |
the steps and set it up in YouTube
essential training.
| | 00:58 |
I'm not going to go down this path now,
but I want you to understand that the idea
| | 01:02 |
here is that YouTube can fully integrate
with Twitter or Facebook and take control
| | 01:06 |
of those timelines to publish videos.
Vimeo has similar functionality.
| | 01:14 |
It's under this Me menu and My Settings.
Again, I'm already logged in to see these
| | 01:19 |
advanced features, and I explain all of
that in Vimeo essential training.
| | 01:25 |
The choice interested here is apps, and
you can see that again, I have many
| | 01:29 |
choices for apps that will integrate
common social networks with Vimeo.
| | 01:36 |
Now that we've seen some integration in
terms of starting on a video platform and
| | 01:40 |
sending information or video to a social
networking platform, let's look at this in
| | 01:45 |
the other direction, if we're already in
Facebook and we want to add a video.
| | 01:52 |
Luckily, that's very simple.
If we have a working social video link,
| | 01:56 |
that's a URL from Youtube or Vimeo, we can
paste it right into this Postbox, and get
| | 02:02 |
the video to appear on Facebook.
Back in YouTube, I just need to navigate
| | 02:09 |
to a specific video page and copy the URL
(SOUND).
| | 02:13 |
Now, you see, I'm on a video page, and I
want to copy the URL.
| | 02:18 |
Now, that's not the embed code or anything
special, it's literally the URL out of the
| | 02:22 |
Browser bar.
There it is and I'm going to copy it.
| | 02:27 |
Now, back to Facebook where I can add the
video.
| | 02:31 |
Adding the video is as simple as pasting
that URL here, and as you see, this has
| | 02:35 |
already been recognized as a video to
post.
| | 02:40 |
One thing that some people don't realize
about Facebook is you can now delete this
| | 02:44 |
URL, it already has the video, and you can
add a comment.
| | 02:49 |
Now, when I post, you'll see a the video
appears right on my Facebook feed.
| | 02:54 |
As you see, a working video on Facebook.
Notice that the link that's here will take
| | 03:00 |
us back to the page on YouTube, so, that's
a look at integration between video
| | 03:05 |
platforms and social platforms.
What I just did here in Facebook works in
| | 03:12 |
a very similar way on Twitter and many
other common social networks.
| | 03:17 |
Remember that pasting the URL in these
networks is different than using embed code.
| | 03:23 |
My overall thing here is that there's lots
of ways to integrate.
| | 03:26 |
You're not stuck going one direction or
the other.
| | 03:29 |
Depending on your goals on any given
video, you can use the method that suits
| | 03:33 |
you best.
| | 03:35 |
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2. Overview of Common Social Video Platform ServicesWatching videos| 00:00 |
Online video platforms such as YouTube are
all about watching videos.
| | 00:05 |
This ought to be pretty straight forward
or else these sites would not be very successful.
| | 00:10 |
But let's look at the details so your
comfortable with different aspects of
| | 00:14 |
playing videos.
As you can see, I'm on the YouTube
| | 00:17 |
homepage, but I'm logged in.
Your homepage may look a little bit
| | 00:21 |
different if you are not logged in but
everything I'm going to show you in this
| | 00:25 |
movie will be the same.
If you need instructions for creating an
| | 00:30 |
account please check out YouTube essential
training that goes over that in detail.
| | 00:35 |
Now I just want to talk about playing
videos and the first thing to realize is
| | 00:39 |
that every time you see one of these
thumbnails on YouTube.
| | 00:44 |
You can click it and go directly to that
video and it will play automatically.
| | 00:49 |
So if I click this one, as you can see I'm
already there playing my video.
| | 00:58 |
You may have noticed that I clicked right
down here to stop the video.
| | 01:02 |
If I click again, it will play and you'll
see these two icons, the Play triangle and
| | 01:08 |
the two Pause bars alternating (MUSIC)
play, pause, on the same button.
| | 01:16 |
Next, I have volume, that's just a slider,
and this tells me how far into my video
| | 01:21 |
I'm in minutes followed by seconds.
So I've only played 12 seconds of this
| | 01:27 |
four minute 25 second video.
This bar here called a scrubber bar also
| | 01:32 |
shows me my progress through the video.
This is the play head, how far I've
| | 01:37 |
actually played and the gray bar is what's
already loaded.
| | 01:42 |
If you've never noticed before if your
play head hits the end of this gray bar,
| | 01:46 |
your video will stop.
That's usually a function of having too
| | 01:50 |
slow a connection or having a connection
problem.
| | 01:53 |
As I go across the bottom bar, I have a
choice for closed captions.
| | 01:57 |
That's turning on, the actual words that
they're speaking, in case someone is hard
| | 02:02 |
of hearing.
You see how that works?
| | 02:06 |
Here I have a Quality setting, an I don't
want to worry about this too much now.
| | 02:10 |
I just want to say that the higher quality
both looks better but takes more bandwidth
| | 02:16 |
to download.
That means that if you're set up here, and
| | 02:20 |
you're having trouble playing back, your
video is stopping a lot.
| | 02:24 |
You might want to take it down to a lower
level.
| | 02:26 |
However, by default this is set to Auto.
Which usually works pretty well, because
| | 02:30 |
it picks the level that's best for your
connection speed.
| | 02:35 |
This is the Watch Later button, and we
cover that in detail in YouTube essential training.
| | 02:41 |
All three of these buttons just change the
size of the video.
| | 02:45 |
This is the small screen that were
watching now.
| | 02:47 |
The large screen will take up most the
browser.
| | 02:50 |
And finally full screen takes the video to
fill up your entire monitor.
| | 02:55 |
To leave full screen, you can always press
Esc.
| | 02:59 |
And to get back to our smaller video, you
can push the Small Player button.
| | 03:04 |
So, that's it for watching videos on
YouTube.
| | 03:06 |
I want to to click over to Vimeo where
things will be pretty similar.
| | 03:10 |
In this case, Vimeo displays my video
right on the homepage.
| | 03:17 |
Again, I'm logged in, so yours may look
slightly different.
| | 03:21 |
But everything I show you will work here,
including that Vimeo generally puts the
| | 03:25 |
full video on the page.
But if you click the name of the video,
| | 03:29 |
you'll go to the dedicated video page.
I'm going to do that so you can get a
| | 03:33 |
better look at what I'm doing.
Here I'm on a dedicated video page, Vimeo
| | 03:38 |
unlike YouTube doesn't automatically
restart the video.
| | 03:43 |
But the convention is exactly the same
with the Play-Pause button at the bottom left.
| | 03:49 |
Very similar I can play and pause I have
the scrubber bar that also shows the video loading.
| | 03:55 |
You can see those little flashing, zebra
stripes are showing me the part that's not
| | 03:59 |
loaded and that it's trying to load.
I can pull my play head through the
| | 04:04 |
scrubber bar to jump ahead to different
parts of the video.
| | 04:07 |
On Vimeo, my volume is here.
And expanding to full screen is here.
| | 04:14 |
This is the same Quality setting although
the only choice I have on Vimeo is high
| | 04:19 |
Def, ON or OFF.
So as you can see if I click this I'll
| | 04:22 |
move to Standard Def.
High def is off now.
| | 04:25 |
I have had to stop to load process again
but look it's going much faster to
| | 04:30 |
download the standard def video.
Very similar to YouTube, so are my buttons
| | 04:35 |
to Share, Watch Later and Like are up in
the top corner whereas on YouTube there
| | 04:39 |
down below.
As you can see watching videos in Vimeo
| | 04:44 |
and YouTube is straight forward and has a
lot of commonalities.
| | 04:50 |
If you're new to watching videos online,
I'd encourage you to realize that a lot of
| | 04:54 |
these things are conventions.
The icons around Play/pause, the Scrubber
| | 05:00 |
bar, these are things you'll see
consistently on other online video, even
| | 05:04 |
if it's not YouTube or Vimeo.
Most of this is designed to be pretty
| | 05:09 |
straight forward once you understand how
it thinks.
| | 05:11 |
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| Working with social networks| 00:00 |
Now that we've looked at some basics of
watching videos on YouTube and Vimeo, I
| | 00:04 |
want to look at some fundamentals of
participating in social networks.
| | 00:09 |
Now there's a lot of information available
on Lynda.com.
| | 00:13 |
So I just want to cut through some of the
basic vocabulary, so that you're
| | 00:16 |
comfortable starting up or I'll also look
at Twitter briefly.
| | 00:21 |
So here I'm on my Facebook feed, and this
is sort of the home page of Facebook and
| | 00:25 |
this here is described as the feed.
The information that comes up and is
| | 00:31 |
promoted to me.
Liking, commenting, and sharing are three
| | 00:36 |
basic ways to interact on a social network
that were all pioneered by Facebook.
| | 00:43 |
When I like something, It's just a
designation, it means just what it says,
| | 00:48 |
that I have endorsed this post or video
and other people can see that.
| | 00:54 |
Clearly a comment is just writing a
comment that will appear to other people.
| | 00:58 |
Sharing means that you will repost any new
post and share it with all our friend and followers.
| | 01:05 |
Let's talk about those two terms briefly.
Being friends with someone on Facebook
| | 01:09 |
means a two-way connection.
So, you can see here that I can find
| | 01:14 |
friends, and generally that means using my
address book or email to see who else is
| | 01:18 |
on Facebook.
So, becoming friends means sending an
| | 01:23 |
invitation, and receiving a confirmation.
However, you can also follow people on
| | 01:29 |
Facebook, which is a one way connection.
If you're following someone, it means that
| | 01:34 |
you will get other user's information but
they won't get your information.
| | 01:39 |
Finally, all social networks have what's
called a Profile.
| | 01:43 |
If I click my name here, or edit profile,
I go to my page, My Profile.
| | 01:49 |
There you see there is a lot of
information here about me and who I'm, if
| | 01:53 |
I click about I can deeper into there
filling more information.
| | 01:58 |
Lets return with our Twitter and see how
else some of these concepts play out in a
| | 02:02 |
different social network.
Again if you get stuck on this stuff I
| | 02:06 |
recommend checking out Twitter essential
training, like Facebook, Twitter also has
| | 02:11 |
a feed but Twitter's feed is more
essential to the experience because
| | 02:14 |
there's not much else here.
You don't become friends with people on
| | 02:21 |
Twitter, you only follow people.
That means connections are only really one
| | 02:26 |
way on Twitter.
You broadcast your stuff out.
| | 02:30 |
People choose to follow you and you choose
to follow people.
| | 02:33 |
When you follow someone sometimes they'll
follow you back.
| | 02:37 |
That sort of an acknowledgement that they
also want to know what you're doing.
| | 02:41 |
But it's not quite the same as being
friends on Facebook.
| | 02:44 |
There's also a profile on Twitter.
And you can see that same similarity.
| | 02:50 |
We have information here about me and who
I'm, and it's available to the public.
| | 02:55 |
Each social network is slightly different,
but they also have some commonalities.
| | 03:00 |
Also, they influence each other.
So, the timeline on Facebook was
| | 03:04 |
influenced by the timeline on Twitter, as
was the idea of following people without
| | 03:08 |
being friends.
There's a lot more information on
| | 03:12 |
Lynda.com to get deeper into both Twitter
and Facebook.
| | 03:16 |
Hopefully these base concepts will help
you get started.
| | 03:20 |
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| Adding videos| 00:00 |
Now that we're more comfortable as an end
user watching videos and social
| | 00:04 |
networking, let's talk a little more about
the concepts and vocabulary around adding
| | 00:09 |
videos to these networks.
I'm here on my YouTube homepage and I am
| | 00:14 |
logged in.
It's necessary to be logged in to really
| | 00:18 |
play out some of the choices that I'm
going to show you here.
| | 00:22 |
But really my purpose is to go over the
concepts.
| | 00:25 |
So if you don't have an account yet and
you're just learning and deciding what
| | 00:28 |
platform to use, it's okay to just watch
this video.
| | 00:32 |
So when I talk about being logged in, I
see a username here.
| | 00:36 |
And that's important.
That tells me that I'm logged in, but it's
| | 00:40 |
also my identity on YouTube.
This is generally referred to as an
| | 00:45 |
account or a user name and it's what opens
up a lot of the functionality in YouTube.
| | 00:51 |
It's also necessary to upload videos and
really interact with people.
| | 00:55 |
The term Upload is consistently used for
putting your video on the site.
| | 01:01 |
It refers to sending something up, from
your local machine to the World Wide Web.
| | 01:07 |
If I click upload, I'm giving several
choices on YouTube.
| | 01:12 |
You can see what some of the choices are,
as you get deeper into posting videos
| | 01:16 |
you'll start to read a lot more about
compression.
| | 01:22 |
Don't be intimidated, compression is
simply the process of changing your video
| | 01:27 |
into a smaller size to make it uploadable.
I cover this in detail in Youtube
| | 01:33 |
essential training, and many programs
nowadays do this for you completely behind
| | 01:38 |
the curtain.
As simple as post to Youtube, or upload to
| | 01:42 |
Youtube, and that compression step happens
automatically.
| | 01:47 |
So accounts, uploading and compression are
all important aspects of getting started
| | 01:51 |
with uploading your videos.
To follow up on these things, watch the
| | 01:56 |
specific movies in YouTube Essential
Training.
| | 02:00 |
Everything in Vimeo, the other common
video platform, is very, very similar.
| | 02:06 |
All of the names for things are
essentially the same: upload, account,
| | 02:10 |
compress and etc.
I want to look at Facebook briefly because
| | 02:14 |
as we've discussed, Facebook does operate
as its own video platform.
| | 02:19 |
Everything, again, is very similar.
I need to have an account and be logged in
| | 02:24 |
to post anything.
Here I have an instruction for add photos
| | 02:27 |
and video.
It doesn't say upload, like Vimeo and
| | 02:30 |
YouTube do, but when I click it, there is
my familiar choice, to upload photos or video.
| | 02:38 |
If you master some of the basic concepts
in vocabulary finding, the things you need
| | 02:43 |
on these websites is not difficult.
Again I want to remind you to follow up on
| | 02:48 |
the essential training courses to get full
instructions for how to actual post video
| | 02:55 |
| | Collapse this transcript |
| Sharing and embedding videos| 00:00 |
Now that we're getting more comfortable
with the basics of social networking and
| | 00:04 |
the basics of online video platforms.
I want to talk about different ways to
| | 00:10 |
share your video that you post on YouTube
or Vimeo.
| | 00:15 |
I'm not going to execute each one of these
things, I just want to go over the basic
| | 00:19 |
vocabulary and show you how it works.
As you can see, I'm on a YouTube video page.
| | 00:26 |
I happen to be logged in, but to do what I
show you in this movie you don't need to
| | 00:30 |
be logged in.
You can share and embed videos even if you
| | 00:34 |
don't have an account on YouTube.
On this video page, if I scroll down,
| | 00:39 |
you'll see that I have a Share button.
That opens up a share section which gives
| | 00:44 |
me a number of ways to share my video.
First this is a shortened link.
| | 00:50 |
If I copy and send this to someone say in
an email, they can click it and come right
| | 00:54 |
back to this page and see the video in
exactly the way it's presented here.
| | 01:01 |
You can see that I also have social media
buttons.
| | 01:05 |
This is an indication that YouTube can
integrate with each one of these social networks.
| | 01:10 |
This is at the heart of what we're talking
about here.
| | 01:13 |
And I get into all of the details on
YouTube Essential Training.
| | 01:17 |
The next one is called embed.
Now this may look a little complicated to
| | 01:22 |
you, if you've never coded for the web.
But it's the key to placing YouTube videos
| | 01:28 |
on your own websites or blogs.
It's called an embed code, and you copy
| | 01:34 |
and paste it into the website that you're
making, that is the HTML code or the
| | 01:39 |
WordPress HTML code window.
Don't worry, I go over all of this in
| | 01:45 |
YouTube Essential Training.
I do want to show you briefly, what the
| | 01:49 |
result is.
On this simple page here, I've embedded a
| | 01:54 |
Vimeo video, on my own page.
You can see what that looks like.
| | 01:59 |
I've controlled, all of the text on this
page, and I can change the background or
| | 02:03 |
layout if I choose to.
An I've now placed a Vimeo video Right on
| | 02:08 |
my page.
I can do this with YouTube, or Vimeo,
| | 02:11 |
using what's called the embed code.
I can email directly out of, YouTube, and
| | 02:18 |
send this video link to someone via email.
I do need to be logged in for this option,
| | 02:24 |
or else YouTube will not let me send
emails.
| | 02:28 |
Finally, hangouts are specific to Google
Plus.
| | 02:31 |
That's an integration of using video with
Google Plus to hang out on video together,
| | 02:36 |
it's a little different than what we are
talking about.
| | 02:41 |
If I switch over to Vimeo you will see
that I have very similar choices, here we
| | 02:45 |
are in Vimeo and again I'm logged in but
you can do a lot of this without being
| | 02:49 |
logged in.
If I hit the Share button slightly
| | 02:54 |
different location very similar choices.
A link, social network integration, send
| | 03:01 |
email directly out if Vimeo, and code to
embed in a page.
| | 03:07 |
Again, I get into each one of these in
detail in Vimeo Essential Training.
| | 03:12 |
Embedding, emailing, links, and social
media integration are the basic ways that
| | 03:18 |
we can share our video once it's been
posted on YouTube or Vimeo.
| | 03:24 |
To go further in each one of these areas,
look up the appropriate movie in the
| | 03:28 |
appropriate essential training course.
| | 03:31 |
| | Collapse this transcript |
|
|
3. Choosing the Best Platform for Your NeedsComparing video technology| 00:00 |
I want to start comparing some of the
qualities of these different platforms and
| | 00:04 |
options to help you make a decision about
which platform is right for you for online video.
| | 00:11 |
Let's take the technical aspects first,
and just go through pro con lists of each
| | 00:16 |
common platform.
I'm going to deal both with traditional
| | 00:20 |
online video platforms but also with some
of the social platforms in the way that
| | 00:24 |
they technically deal with the video.
So YouTube has a lot of pros including
| | 00:30 |
that it works for nearly everyone, the
Youtube technology is just fantastic
| | 00:34 |
across different bandwidths, mobile
devices, when you post a video to Youtube
| | 00:38 |
one of the things you are doing is
ensuring that it works for the the biggest
| | 00:42 |
possible audience YouTube scales to handle
HD.
| | 00:48 |
What that means is you can post high
definition video, but users can still
| | 00:51 |
watch a smaller version, if it works
better for them.
| | 00:56 |
YouTube is highly extensible, and if
you're not familiar with that word, it
| | 00:59 |
means it plays well with others.
Once you have your video on YouTube, it's
| | 01:05 |
extremely easy to embed it in other social
networks to put it out for mobile, to put
| | 01:09 |
it on your own website or blog.
That's what extensibility means.
| | 01:15 |
So what are some of the cons of YouTube
technology?
| | 01:18 |
You often see advertising on the YouTube
site or on your videos.
| | 01:21 |
You can take certain steps to avoid this
and I've gone over those in YouTube
| | 01:25 |
essential training but if the end of the
day on the YouTube platform, it's a little
| | 01:29 |
bit hard to totally avoid advertising.
You also don't have quite as much control
| | 01:35 |
over the appearance of your video as you
do on a platform like Vimeo.
| | 01:39 |
To be clear, I'm talking about some real
details here, such as the color of the
| | 01:44 |
controls and the text elements that
display with your video.
| | 01:49 |
A YouTube video always is going to look
like that branded YouTube package, and
| | 01:53 |
Vimeo in particular lets you get away from
that a little bit, speaking of Vimeo let's
| | 01:57 |
see the pros and cons of that technology.
Vimeo has always been about HD quality and
| | 02:04 |
to this day I think for the most part the
Vimeo videos look really fantastic, you
| | 02:08 |
get more control over that appearance,
again I am talking about customizations
| | 02:12 |
like your channel and also how your
embedded video appears.
| | 02:19 |
I go over all of this in Vimeo essential
training.
| | 02:22 |
Like YouTube, Vimeo is also highly
extensible.
| | 02:25 |
It plays well with others.
Once your Vimeo video is posted, it's
| | 02:29 |
fairly easy to embed it in your site, your
blog, or on your other social networks.
| | 02:34 |
Vimeo has only minimal advertising.
To completely avoid it you do have to
| | 02:39 |
upgrade to the plus version, but you can
eliminate advertising entirely from your
| | 02:44 |
pages and videos on Vimeo.
So, what are the cons of Vimeo?
| | 02:48 |
I think it's not quite as dependable as
YouTube, that is to say, from experience,
| | 02:53 |
I think that people have trouble playing
back Vimeo videos, possibly because
| | 02:57 |
they're more high definition.
Than YouTube which seems to work everywhere.
| | 03:04 |
To be fair this has gotten better and
better and I think we can expect it to
| | 03:07 |
continue get better as Vimeo improves its
technology and as more people have faster
| | 03:11 |
connection speeds.
Another con of Vimeo is that alot of the
| | 03:17 |
services are at the pro and plus level, so
if you want to get to some of the best
| | 03:20 |
services on Vimeo, you will have to pay.
When looking at professional level
| | 03:27 |
technologies, such as Brightcove, there
are some pros and cons, but in a way we've
| | 03:30 |
moved to a different arena.
I just want to see how this compares.
| | 03:35 |
These professional level platforms are
very robust, you're going to have a lot of
| | 03:39 |
quality and a lot of options.
They tend to deal with media management in
| | 03:44 |
a much more sophisticated way, than the
consumer platforms.
| | 03:48 |
So if you're working at a professional
level, and you have a lot of video that
| | 03:51 |
needs to stay organized, you might
consider investing in one of these
| | 03:54 |
professional level platforms.
Being at the professional level in general
| | 04:00 |
is a pro the money you spend on a service
like a Brightcove means that you're now
| | 04:04 |
getting professional level services.
So what are some of the cons these are not
| | 04:09 |
free platforms they cost and depending on
which one you choose and how much video
| | 04:13 |
you want to host they may cost
substantially and I'll list professional
| | 04:17 |
level as a con, as well as a pro.
If you're not at a professional level, and
| | 04:23 |
you don't want the complexity that comes
with that kind of professional control,
| | 04:26 |
then, having this robust professional
platform is not actually an advantage to you.
| | 04:31 |
You'd probably be better off, with Youtube
or Vimeo, consumer oriented products.
| | 04:37 |
So what about Facebook as a video
platform?
| | 04:40 |
As we discussed, you can post your video
to Facebook with no other technology.
| | 04:44 |
Some of the pros are, it's really easy if
you're already familiar with Facebook.
| | 04:48 |
It's an all-in-one service.
You don't need to have accounts in
| | 04:52 |
YouTube, as well as Facebook, to do social
video integration.
| | 04:56 |
You can just stay on Facebook.
And both have video services and social services.
| | 05:02 |
It's really pretty easy.
If you're already familiar with posting
| | 05:05 |
photos on Facebook, you can just post
videos with really no problem.
| | 05:09 |
So what are some of the cons?
First of all, we're not extensible on Facebook.
| | 05:13 |
Your Facebook videos will basically only
appear on Facebook.
| | 05:18 |
Unlike the video platforms which allow you
to post once and then embed and post in
| | 05:22 |
other places Facebook just stays on
Facebook.
| | 05:26 |
There's not really a focus on quality
here.
| | 05:28 |
Which is not to say that your videos will
look bad on Facebook.
| | 05:32 |
It's just to say that as a platform, it's
concerned with a lot of other things, and
| | 05:36 |
is compared, to say, Vimeo.
The focus is not on the best looking video
| | 05:40 |
all the time.
Twitter technology for video is fairly limited.
| | 05:45 |
The mobile integration is quite good with
the service called Vine.
| | 05:49 |
But remember, Vine is limited to six
second videos.
| | 05:53 |
So the cons are more numerous.
You only get six seconds on Vine.
| | 05:56 |
For anything longer than six seconds, you
do need to work with a plugin like TwitVid
| | 06:01 |
or post your videos to YouTube or Vimeo
and then secondarily post them to Twitter.
| | 06:09 |
As you can see Twitter's video technology
is fairly limited, but that's okay, it's
| | 06:13 |
not really its purpose.
Okay.
| | 06:17 |
There's an overview of some of the
strengths of weaknesses of video
| | 06:20 |
technologies associated with common online
video platforms.
| | 06:24 |
As well as common social platforms.
This should help you make a decision about
| | 06:29 |
your video platform but we also need to
consider the social aspects of each one of
| | 06:32 |
these platforms.
| | 06:34 |
| | Collapse this transcript |
| Comparing social networking attributes| 00:00 |
Now, that we've examined some pros and
cons about the technologies available on
| | 00:04 |
various platforms.
I want to look at some of the social
| | 00:07 |
aspects that are available on some of the
platforms we've been discussing.
| | 00:12 |
Again, I want to talk about traditional
social networks such as Facebook.
| | 00:16 |
But I also want to talk about the video
platforms and how they function as social networks.
| | 00:22 |
Let's start with Facebook, the biggest of
the social networks.
| | 00:26 |
One of the pros is how widely it's used
and the size of the audience.
| | 00:30 |
In my experience, almost everyone is on
Facebook these days.
| | 00:33 |
All ages, different parts of the world,
everything.
| | 00:38 |
It's nice to have an all in one service.
Facebook does almost everything you would
| | 00:43 |
need in that one interface.
And that is helpful although sometimes it
| | 00:47 |
can also be distracting, I think.
One of the best things about Facebook is
| | 00:51 |
how easy it is to share things.
The platform was really built on people
| | 00:56 |
just sharing little things that spark
their interest.
| | 00:59 |
And that I think is still one of the
strongest things.
| | 01:02 |
It is more common to have your friends
share and repeat and like what you do on
| | 01:06 |
Facebook than any other social network in
my opinion.
| | 01:11 |
So, what are some of the cons?
It is the size that I think can also be a con.
| | 01:15 |
Facebook covers a little bit of
everything, and if you're trying to do
| | 01:18 |
something more specialized, it may be hard
to locate your specific audience on Facebook.
| | 01:24 |
So, what about Twitter?
As a social network, Twitter is
| | 01:26 |
interesting in that it reaches many
diverse audiences and niches.
| | 01:31 |
I was talking to one colleague and she
told me that everyone she follows on
| | 01:34 |
Twitter is a poet.
And she uses her Twitter to find out new
| | 01:38 |
things about poetry and essentially to
read little hundred and forty character poems.
| | 01:44 |
My point here is that Twitter is
particularly good for these niches, for
| | 01:47 |
finding groups of people talking about a
specific things that interest you.
| | 01:53 |
The mobile integration of Twitter is
fantastic, it really started with hundred
| | 01:57 |
forty character texts broadcast on to this
mini blogging site.
| | 02:01 |
And with photographs and video the mobile
integration is still one of the strongest
| | 02:05 |
things about using Twitter.
Unlike Facebook, Twitter offers many more
| | 02:11 |
opportunities to interact with people that
you don't already know.
| | 02:15 |
It's much less unusual on Twitter to have
someone you haven't met already follow you
| | 02:20 |
or re tweet, that is share what you've
posted.
| | 02:24 |
And if one of your goals is to interact
with more people, and get the word out
| | 02:27 |
about what you're doing, you might choose
Twitter for that reason.
| | 02:31 |
So, what are some of the cons?
Twitter does not have nearly as many total
| | 02:35 |
users as Facebook.
So, you're reaching out to a smaller total audience.
| | 02:39 |
You also have fewer total choices on how
to interact on Twitter.
| | 02:44 |
It's a simpler platform that does not
offer as many diverse choices for
| | 02:48 |
interaction as say, Facebook.
Finally, I find Twitter to be a little
| | 02:53 |
more techie and a little more niche-y than
the other networks.
| | 02:57 |
And again, this may be a good thing but it
may also be intimidating.
| | 03:01 |
If you're confused by things like hash
tags and @ signs on Twitter, you may not
| | 03:05 |
like the way that platform works.
On the other hand, you can check out
| | 03:10 |
Twitter Essential Training and learn more
about all of these things.
| | 03:14 |
Once you understand the lingo on Twitter,
it can be really fun.
| | 03:18 |
So, turning our attention to the video
platforms, and their pros an cons as
| | 03:22 |
social networks, YouTube like Facebook,
has a gigantic user base.
| | 03:28 |
So, when you post on YouTube, you do have
the possibility of reaching literally
| | 03:32 |
hundreds of millions of people.
When people talk about a video going
| | 03:37 |
viral, they almost undoubtedly are talking
about a YouTube video.
| | 03:42 |
I would say that this whole phenomenon is
largely based both in YouTube and
| | 03:45 |
Facebook, the two really big players when
we talk about online social video.
| | 03:51 |
So, what are some of the cons?
Well, on such a large platform, you might
| | 03:54 |
get lost in the crowd.
If you're doing creative work, it might be
| | 03:58 |
better to be on Vimeo to be with more like
minded people.
| | 04:01 |
So, what about the social aspects on
Vimeo?
| | 04:04 |
You have a lot of creative and active
users on Vimeo, these are people that are
| | 04:09 |
all about making creative art and film and
music.
| | 04:14 |
And they're very active on the network,
they post a lot, they comment a lot, as a
| | 04:17 |
result you can have real professional
level interactions there.
| | 04:22 |
You can get critiques.
You can get people that really love your work.
| | 04:26 |
And you respect their work also.
On a good day, Vimeo can be almost like a
| | 04:30 |
creative salon.
So, what are some of the cons?
| | 04:34 |
Vimeo does not have nearly the size of the
audience or user base that YouTube has.
| | 04:40 |
It's a much smaller audience.
I find that the tools around sharing on
| | 04:43 |
the Vimeo site are not always clear.
Channels and groups, sometimes it gets a
| | 04:49 |
little confused, and if you're new to all
this it might be a little harder for you
| | 04:53 |
to decide how exactly to share your
material within the site.
| | 04:58 |
So, there's a look at some of the
strengths and weaknesses of the social
| | 05:02 |
aspects of Facebook and Twitter, the two
most common social networks, as well as
| | 05:07 |
the social aspects of YouTube and Vimeo.
That is the way these video platforms also
| | 05:14 |
operate as social networks.
We're building a foundation here to help
| | 05:18 |
us decide which are the best networks for
us and our needs.
| | 05:23 |
Now that we've laid out some of the pros
and cons, we're ready to really make some comparisons.
| | 05:28 |
| | Collapse this transcript |
| Choosing one or more platforms| 00:00 |
Now that we've gone over some pros and
cons of these various platforms both in
| | 00:05 |
terms of technology and social aspects.
I want to speak about choosing the
| | 00:10 |
platform or platforms that's right for
you.
| | 00:14 |
First, given all we've been talking about,
it's important to understand your goals.
| | 00:19 |
People share video online for all kinds of
reasons.
| | 00:23 |
Your goals will determine what platforms
are best for you.
| | 00:26 |
If you're more of a creative artist or
filmmaker you might get a lot out of the
| | 00:30 |
interactions that you have on Vimeo.
If you're mostly talking to family and
| | 00:37 |
friends, if you don't have complicated
technical needs.
| | 00:41 |
You might just stick to Facebook as your
one and only platform and so on.
| | 00:46 |
Given the pros and cons we've gone over,
if you cross reference those with your goals.
| | 00:51 |
You should be on a good path to picking
the right platform or platforms for you.
| | 00:55 |
Next think about the user experience,
there's a lot of literature on user
| | 01:00 |
experience design.
Also called information architecture and
| | 01:04 |
sometimes called media architecture in
this context when we're talking about a
| | 01:09 |
lot of video and multimedia.
The whole idea is to put yourself in the
| | 01:15 |
shoes of the user and think about how
they'll experience your content.
| | 01:21 |
Rather than all the things that you
already know or how you want them to
| | 01:25 |
experience your content.
There's a lot of information about user
| | 01:30 |
experience design on the lynda.com
library.
| | 01:34 |
In particular, there's a title on sitemaps
and wireframing with Omni Graffle, which
| | 01:39 |
are two of the most common diagrams that
help you design the user experience.
| | 01:46 |
I like to think of our web presence like a
footprint.
| | 01:50 |
There's a lot of literature about how the
traditional website has gone away in favor
| | 01:55 |
of having a presence on various social
networks.
| | 01:59 |
I think of this whole concept as a
footprint.
| | 02:02 |
And I'm not saying that you shouldn't have
a dedicated website or blog.
| | 02:06 |
What I am saying, is that you should think
about your strategy for online social
| | 02:11 |
video, as well as your entire web
presence, as a footprint.
| | 02:16 |
That goes out over various URL's and
platforms and creates this holistic
| | 02:21 |
presence that I call a footprint.
My last tip is that this decision is
| | 02:27 |
rarely just one platform that you post to
and stick with forever.
| | 02:32 |
That's why I've been very careful to say
that you're really choosing your platform
| | 02:37 |
or platforms.
Plenty of people use all four of the
| | 02:41 |
platforms that I'm focusing on as well as
others such as Pinterest, and Tumblr, and etcetera.
| | 02:48 |
It's not unusual to see someone post the
same thing on twitter as they do on Facebook.
| | 02:54 |
And that something might be a YouTube
video, that also exists on the YouTube site.
| | 03:00 |
As long as this is all done with intention
and thinking about the user's experience,
| | 03:04 |
it may, in fact, be a good choice.
In fact, I think integration is key, but,
| | 03:10 |
again, planning that integration is key.
For example, I like to use multiple
| | 03:16 |
platforms, but I rarely like to use the
deep integration between them.
| | 03:22 |
That automates posting, so I often post a
Vimeo video to my Facebook.
| | 03:27 |
But I don't set up Vimeo to post
automatically I prefer to make my Vimeo
| | 03:32 |
post check it, tweek it as necessary.
And then post it on Facebook at the time
| | 03:39 |
and in the way that I choose to, same
thing with twitter.
| | 03:44 |
Sometimes it's better to use one platform
at one time of the day, and another
| | 03:47 |
platform at a different time of the day.
There's a lot more information on the
| | 03:52 |
technology of doing this in the essential
training titles on each of these platforms.
| | 03:58 |
The strategy for this is in some advanced
courses but also largely up to you once
| | 04:02 |
you think about all of the things on this
list.
| | 04:07 |
Your goals, the user experience.
Your footprint and then ultimately your integration.
| | 04:13 |
I hope this gives you some good tips for
making this important decision about which
| | 04:17 |
platform or platforms to use for your
online social video.
| | 04:22 |
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ConclusionUsing help features| 00:00 |
Now that we've laid down a foundation, I
want to point out that there's a lot more
| | 00:03 |
to learn about these topics on Lynda.com.
There's also a fairly robust help
| | 00:09 |
available on each one of these sites.
Briefly, I want to show you where to find
| | 00:14 |
that help if you need it.
As you can see, I'm on the YouTube
| | 00:18 |
homepage, and I'm logged in.
However, what I'm going to show you will
| | 00:21 |
be exactly the same, if you're not logged
in.
| | 00:25 |
Scroll all the way to the bottom, and
there's a help menu.
| | 00:28 |
If you click it, you get a little help box
that pops up.
| | 00:32 |
You can search right in this box, click
suggested articles that are based on what
| | 00:37 |
you've been doing and your activities or
explore the full help page, which will be
| | 00:41 |
initiated here.
As you can see, this is a full robust help page.
| | 00:47 |
And if you want to learn more about
drilling down into it, check out YouTube
| | 00:51 |
Essential Training.
Vimeo, is quite similar.
| | 00:56 |
Again, you can see that I'm on the home
page and if I scroll all the way down, I
| | 01:00 |
have some help navigation, a full help
center, a shortcut to the basics, the
| | 01:04 |
Vimeo FAQ, which I think is particularly
strong.
| | 01:10 |
And the forums, that's where users discuss
different issues on Vimeo.
| | 01:16 |
Developers is for professionals who are
coding new applications.
| | 01:20 |
Quickly, I'm going to click on the help
center just so you can take a look.
| | 01:24 |
There you see a help overview including a
search box for questions, and also the FAQ
| | 01:29 |
which I favor a lot.
For more on this, make sure to check out
| | 01:34 |
Vimeo Essential Training.
Help is available on Facebook if you got
| | 01:39 |
into trouble.
It's found right here on this little
| | 01:43 |
asterisk-looking button, usually known as
an actions menu.
| | 01:48 |
And you can see the final choice is help.
Now, I get a small help box, I can search
| | 01:54 |
right here click on some common issues or
visit the full Help center.
| | 02:00 |
As you can see, again we have a very
robust help center with a lot of information.
| | 02:07 |
Finally, Twitter has a help page that is
in the similar place as Facebook.
| | 02:13 |
It's under this quote on quote, Actions
menu and you see you have help.
| | 02:18 |
Again, a robust help page organized by
basics, troubleshooting, and etcetera.
| | 02:25 |
I encourage you to learn more on
lynda.com, but I also encourage if you get
| | 02:28 |
into trouble on any of these sites, to
explore their built in help features.
| | 02:33 |
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| Next steps| 00:00 |
Thank you for joining me for Up and
Running with Online Social Video.
| | 00:05 |
One important thing to realize about this
course, is it's really just an entry point
| | 00:09 |
for this learning.
There are a plethora, of related courses
| | 00:14 |
on lynda.com.
And I want to show you real quickly.
| | 00:17 |
We have YouTube essential training,
that'll get into all of that YouTube
| | 00:20 |
technology that we've just touched on
here.
| | 00:23 |
Similarly is Vimeo Essential Training, if
that's your chosen video platform.
| | 00:29 |
You can see that there are a lot of
courses on Facebook and different things
| | 00:33 |
that you can do with it.
And finally, Twitter Essential Training
| | 00:38 |
can help you get started with Twitter,
including things like hash tags, and at signs.
| | 00:44 |
I hope this has been helpful in getting
you started on online social video.
| | 00:50 |
Sharing videos online can be a ton of fun,
so I encourage you to jump right in and
| | 00:54 |
get started.
| | 00:55 |
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