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You tube is to online social video, what clean access to tissues or refridged areas to refrigerators, its the specific brand name that defines the whole category. There really was no such think as online social video before Youtube came around and invented it. Lets take a quick look at Youtube to see some of the vocabulary and how it things that will help you to decide if its the platform for you. I am here on the Youtube homepage I am not logged in so this is exactly how it will look the first time you come here.
I got here some play by typing www.youtube.com into my browser bar. As you can see there's a lot of videos to watch available to you on YouTube. There's also an upload button and that's how you'll add videos to YouTube yourself. In order to do that, you'll have to sign in. You sign into YouTube using a Gmail account. The other thing that YouTube pioneered is called embedding. I'm going to use the search bar to go to a video and just give you the idea of what embedding is. Here's a video, and I can play it here.
But the other thing I can do, is share. If I click the share button here, you see I have options to send a link, share on social media, or embed. This is what's called embed code. If you run a blog, or you have a website, you can copy and paste this code to share Youtube videos. Although it seems simple, these are the principles of online social media, uploading your video, watching videos and sharing videos including embedding them.
I go over all of this in detail in Youtube essential training, I just wanted you to get an idea of the principles and vocabulary So you can start to get comfortable thinking about what you want to upload and what platform to use.
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