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Up and Running with Online Social Video

Social networks that also support video


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Up and Running with Online Social Video

with Jason Osder

Video: Social networks that also support video

Now that we've talked about some common online video platforms, I wanted to address the social side of things a little bit. You may be thinking, well I do most of my social networking in Facebook and can't you just upload videos directly from there? The answer to that question is yes. Facebook is a social network that also functions as a video platform. When you click here for Add Photos or Video, you're given a choice to upload photos or video. If you choose a video to upload, such as this one, as long as it's optimized properly, it's going to embed right on your Facebook profile with no other software or websites needed. My point here, is that Facebook in this way functions much like YouTube or Vimeo. It's not necessary to have anything outside of the Facebook interface, to post videos, and that works really well for a lot of people. Not all of the social networks work exactly the same way, however. If you are a Twitter user, there is a video service called Vine, but it specializes in uploading mobile videos with a maximum length of six seconds. So, Vine is sort of meant to mimic the 140 character writing style, that twitter pioneered.

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Up and Running with Online Social Video
49m 28s Appropriate for all Jul 10, 2013

Viewers: in countries Watching now:

Millions of people use it every month to watch and share videos online, but YouTube isn't the only game in town. What are the strengths of YouTube compared to Vimeo and other platforms, and how do you get started with online video in the first place? Jason Osder answers these questions and more, as he explores the fundamental concepts of online video services and options that will impact your decision when choosing the service that is right for you.

Continue learning with Jason's other courses on online video, YouTube Essential Training and Vimeo Essential Training.

Topics include:
  • Understanding what an online video service does
  • Understanding "social video"
  • Sharing and embedding videos
  • Comparing technology
  • Choosing an online video platform to meet your needs
  • Finding additional resources
Subjects:
Video Video Delivery
Software:
YouTube Vimeo
Author:
Jason Osder

Social networks that also support video

Now that we've talked about some common online video platforms, I wanted to address the social side of things a little bit. You may be thinking, well I do most of my social networking in Facebook and can't you just upload videos directly from there? The answer to that question is yes. Facebook is a social network that also functions as a video platform. When you click here for Add Photos or Video, you're given a choice to upload photos or video. If you choose a video to upload, such as this one, as long as it's optimized properly, it's going to embed right on your Facebook profile with no other software or websites needed. My point here, is that Facebook in this way functions much like YouTube or Vimeo. It's not necessary to have anything outside of the Facebook interface, to post videos, and that works really well for a lot of people. Not all of the social networks work exactly the same way, however. If you are a Twitter user, there is a video service called Vine, but it specializes in uploading mobile videos with a maximum length of six seconds. So, Vine is sort of meant to mimic the 140 character writing style, that twitter pioneered.

You can post longer videos to your Twitter page, but you do need an other application. There are some dedicated plug in application such as Twitvid that facilitates uploading videos to Twitter, but you need a separate account. Another choice, is to post your video on video platform such as YouTube or Vimeo, and then use that iteration of the video to pose to twitter. Let me show you what that looks like once it's done. Here you can see what a Vimeo video looks like, on new Twitter stream.

As you can see, it looks just like and embedded Vimeo video. The key here is to recognize, that sometimes you need more than one platform to get what you want. If you like to post a lot of videos on Twitter, you probably want to either also post them on a video platform, like Vimeo or YouTube or look at some of those external plug-ins like Twitvid. As you go down through the other popular social networks such as Pinterest and Tumblr, these work more like Twitter. It's often a good idea to post your video first on YouTube or Vimeo, and then use that as a platform to add to your Tumblr, your Pinterest or etc. In most cases, we're not just adding our own videos, but we can add videos created by other people to share them.

That's the case here, where a radio show has shared a staff pick from Vimeo. Okay, that should get you started, about thinking of posting videos from the social site. What are the tools that I need for my chosen social network to add video?

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