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Up and Running with Online Social Video
Illustration by John Hersey

Online platforms that work together


From:

Up and Running with Online Social Video

with Jason Osder

Video: Online platforms that work together

Now that we're getting comfortable with different online video platforms as well as social networks, let's focus on how these different platforms integrate together. And there's lots of ways, I've already hinted at this. First in the social menu, you have Options to connect your social networks directly to your YouTube account. Take note that I am logged into YouTube now. There are full instructions on that in YouTube essential training, but to show you any of this, I need to be logged in. So, if I choose to connect my Twitter account, as you see, part of it is to authorize an application for Twitter that Google will control. Once I do this, it will give YouTube the power to publish directly onto my Twitter timeline.

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Up and Running with Online Social Video
49m 28s Appropriate for all Jul 10, 2013

Viewers: in countries Watching now:

Millions of people use it every month to watch and share videos online, but YouTube isn't the only game in town. What are the strengths of YouTube compared to Vimeo and other platforms, and how do you get started with online video in the first place? Jason Osder answers these questions and more, as he explores the fundamental concepts of online video services and options that will impact your decision when choosing the service that is right for you.

Continue learning with Jason's other courses on online video, YouTube Essential Training and Vimeo Essential Training.

Topics include:
  • Understanding what an online video service does
  • Understanding "social video"
  • Sharing and embedding videos
  • Comparing technology
  • Choosing an online video platform to meet your needs
  • Finding additional resources
Subjects:
Video Video Delivery
Software:
YouTube Vimeo
Author:
Jason Osder

Online platforms that work together

Now that we're getting comfortable with different online video platforms as well as social networks, let's focus on how these different platforms integrate together. And there's lots of ways, I've already hinted at this. First in the social menu, you have Options to connect your social networks directly to your YouTube account. Take note that I am logged into YouTube now. There are full instructions on that in YouTube essential training, but to show you any of this, I need to be logged in. So, if I choose to connect my Twitter account, as you see, part of it is to authorize an application for Twitter that Google will control. Once I do this, it will give YouTube the power to publish directly onto my Twitter timeline.

That's very powerful, and I explain this integration in detail, how to go through the steps and set it up in YouTube essential training. I'm not going to go down this path now, but I want you to understand that the idea here is that YouTube can fully integrate with Twitter or Facebook and take control of those timelines to publish videos. Vimeo has similar functionality. It's under this Me menu and My Settings. Again, I'm already logged in to see these advanced features, and I explain all of that in Vimeo essential training.

The choice interested here is apps, and you can see that again, I have many choices for apps that will integrate common social networks with Vimeo. Now that we've seen some integration in terms of starting on a video platform and sending information or video to a social networking platform, let's look at this in the other direction, if we're already in Facebook and we want to add a video. Luckily, that's very simple. If we have a working social video link, that's a URL from Youtube or Vimeo, we can paste it right into this Postbox, and get the video to appear on Facebook. Back in YouTube, I just need to navigate to a specific video page and copy the URL (SOUND).

Now, you see, I'm on a video page, and I want to copy the URL. Now, that's not the embed code or anything special, it's literally the URL out of the Browser bar. There it is and I'm going to copy it. Now, back to Facebook where I can add the video. Adding the video is as simple as pasting that URL here, and as you see, this has already been recognized as a video to post. One thing that some people don't realize about Facebook is you can now delete this URL, it already has the video, and you can add a comment.

Now, when I post, you'll see a the video appears right on my Facebook feed. As you see, a working video on Facebook. Notice that the link that's here will take us back to the page on YouTube, so, that's a look at integration between video platforms and social platforms. What I just did here in Facebook works in a very similar way on Twitter and many other common social networks. Remember that pasting the URL in these networks is different than using embed code.

My overall thing here is that there's lots of ways to integrate. You're not stuck going one direction or the other. Depending on your goals on any given video, you can use the method that suits you best.

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