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Up and Running with Online Social Video

Comparing social networking attributes


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Up and Running with Online Social Video

with Jason Osder

Video: Comparing social networking attributes

Now, that we've examined some pros and cons about the technologies available on various platforms. I want to look at some of the social aspects that are available on some of the platforms we've been discussing. Again, I want to talk about traditional social networks such as Facebook. But I also want to talk about the video platforms and how they function as social networks. Let's start with Facebook, the biggest of the social networks. One of the pros is how widely it's used and the size of the audience. In my experience, almost everyone is on Facebook these days.

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Up and Running with Online Social Video
49m 28s Appropriate for all Jul 10, 2013

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Millions of people use it every month to watch and share videos online, but YouTube isn't the only game in town. What are the strengths of YouTube compared to Vimeo and other platforms, and how do you get started with online video in the first place? Jason Osder answers these questions and more, as he explores the fundamental concepts of online video services and options that will impact your decision when choosing the service that is right for you.

Continue learning with Jason's other courses on online video, YouTube Essential Training and Vimeo Essential Training.

Topics include:
  • Understanding what an online video service does
  • Understanding "social video"
  • Sharing and embedding videos
  • Comparing technology
  • Choosing an online video platform to meet your needs
  • Finding additional resources
Subjects:
Video Video Delivery
Software:
YouTube Vimeo
Author:
Jason Osder

Comparing social networking attributes

Now, that we've examined some pros and cons about the technologies available on various platforms. I want to look at some of the social aspects that are available on some of the platforms we've been discussing. Again, I want to talk about traditional social networks such as Facebook. But I also want to talk about the video platforms and how they function as social networks. Let's start with Facebook, the biggest of the social networks. One of the pros is how widely it's used and the size of the audience. In my experience, almost everyone is on Facebook these days.

All ages, different parts of the world, everything. It's nice to have an all in one service. Facebook does almost everything you would need in that one interface. And that is helpful although sometimes it can also be distracting, I think. One of the best things about Facebook is how easy it is to share things. The platform was really built on people just sharing little things that spark their interest. And that I think is still one of the strongest things. It is more common to have your friends share and repeat and like what you do on Facebook than any other social network in my opinion.

So, what are some of the cons? It is the size that I think can also be a con. Facebook covers a little bit of everything, and if you're trying to do something more specialized, it may be hard to locate your specific audience on Facebook. So, what about Twitter? As a social network, Twitter is interesting in that it reaches many diverse audiences and niches. I was talking to one colleague and she told me that everyone she follows on Twitter is a poet. And she uses her Twitter to find out new things about poetry and essentially to read little hundred and forty character poems.

My point here is that Twitter is particularly good for these niches, for finding groups of people talking about a specific things that interest you. The mobile integration of Twitter is fantastic, it really started with hundred forty character texts broadcast on to this mini blogging site. And with photographs and video the mobile integration is still one of the strongest things about using Twitter. Unlike Facebook, Twitter offers many more opportunities to interact with people that you don't already know.

It's much less unusual on Twitter to have someone you haven't met already follow you or re tweet, that is share what you've posted. And if one of your goals is to interact with more people, and get the word out about what you're doing, you might choose Twitter for that reason. So, what are some of the cons? Twitter does not have nearly as many total users as Facebook. So, you're reaching out to a smaller total audience. You also have fewer total choices on how to interact on Twitter. It's a simpler platform that does not offer as many diverse choices for interaction as say, Facebook. Finally, I find Twitter to be a little more techie and a little more niche-y than the other networks.

And again, this may be a good thing but it may also be intimidating. If you're confused by things like hash tags and @ signs on Twitter, you may not like the way that platform works. On the other hand, you can check out Twitter Essential Training and learn more about all of these things. Once you understand the lingo on Twitter, it can be really fun. So, turning our attention to the video platforms, and their pros an cons as social networks, YouTube like Facebook, has a gigantic user base.

So, when you post on YouTube, you do have the possibility of reaching literally hundreds of millions of people. When people talk about a video going viral, they almost undoubtedly are talking about a YouTube video. I would say that this whole phenomenon is largely based both in YouTube and Facebook, the two really big players when we talk about online social video. So, what are some of the cons? Well, on such a large platform, you might get lost in the crowd. If you're doing creative work, it might be better to be on Vimeo to be with more like minded people.

So, what about the social aspects on Vimeo? You have a lot of creative and active users on Vimeo, these are people that are all about making creative art and film and music. And they're very active on the network, they post a lot, they comment a lot, as a result you can have real professional level interactions there. You can get critiques. You can get people that really love your work. And you respect their work also. On a good day, Vimeo can be almost like a creative salon. So, what are some of the cons? Vimeo does not have nearly the size of the audience or user base that YouTube has.

It's a much smaller audience. I find that the tools around sharing on the Vimeo site are not always clear. Channels and groups, sometimes it gets a little confused, and if you're new to all this it might be a little harder for you to decide how exactly to share your material within the site. So, there's a look at some of the strengths and weaknesses of the social aspects of Facebook and Twitter, the two most common social networks, as well as the social aspects of YouTube and Vimeo. That is the way these video platforms also operate as social networks. We're building a foundation here to help us decide which are the best networks for us and our needs.

Now that we've laid out some of the pros and cons, we're ready to really make some comparisons.

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