Practical Project Management for Creative Projects
Video: WelcomeLearn to manage a project and balance the goals, schedule, team members, and clients involved in a creative endeavor.
Project management is key to taking an idea from start to finish, but video and photography projects face very special challenges that set them apart from traditional business projects. In this course, Rich Harrington introduces viewers to the core concepts of effective project management within the context of the video production and photography industries.
Covering topics like effectively matching your services offered with the project, estimating time, and communicating with clients, Rich shares insights from his many years as a business owner and creative professional.
This course qualifies for 2.5 Category A professional development units (PDUs) through lynda.com, PMI Registered Education Provider #4101.
- Understanding the benefits of project management
- Investigating outsourcing and partnering opportunities
- Defining project objectives
- Understand the project life cycle
- Scoping the project
- Identifying key roles
- Estimating time
- Managing projects with tools like Facebook or Basecamp
- Building a control cycle
- Managing a team
Hi, my name is Rich Harrington, and welcome to this class on project management. We're going to be taking a look at project management from a creative's point of view. Now, the examples I'm going to use today are particularly well suited for both video and photography professionals. However, if you're doing any type of creative work, you'll probably find the class helpful. I would like to give you a little bit of perspective of how we're going to be looking at things today. First off, just to give you a little bit of background on myself, I've held a lot of jobs in the creative industry. I've worked as a reporter, a director for television, a graphic artist, a video editor, a magazine editor, a producer, a publisher, and I've also served as a production manager, writer, blogger, and podcaster.
Now, all these jobs are very diverse, and the one job I didn't list was project manager. However, what I want you to realize is that all of these jobs actually have something in common. What exactly is in common? Well, they are all about telling stories, and if you're a photographer or a video pro, that's probably your ultimate goal to either capture a story or create a story that's compelling and engages others. And you may serve as a communications consultant, helping people to understand how everything comes together, perhaps as an entertainer, or serving as a documentarian, capturing a story and sharing it, preserving it for future generations.
I've also served as a journalist and all of these things are ultimately about capturing stories and educating or informing people. However, they do have something else in common. I've had to manage people, resources, and assets. And I've also had to serve as a team leader. What I want you to realize is while you may think of yourself as a creative, you probably have had to manage projects in the past, and that's okay. It's important that you understand the essential skills necessary in order to pull off a proper project.
It's important that you understand the resources you have, the constraints you have to function under, the budget you have to work with, and how ultimately, make a profit and enjoy yourself while doing it. To balance things out, I'm going to be sharing with you principles that I've learned as a project manager. While I studied journalism and history as an undergraduate, and worked in broadcast news and traditional photography and video production for many years, I forced myself to go back to school and become certified as a project management professional. This is a certification offered by the Project Management Institute.
I don't want to bore you with lots of details or really theoretical processes, instead we're going to focus on practical tools, simple things you could do to get the job done. However, everything I share with you today is rooted in traditional project management practices. So, think of it as the project management essentials for creative people who probably don't enjoy project management and would much rather be doing the act of creation. With that in mind, let's jump in.
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