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It's a generally accepted practice to have any person appearing in your video sign a document giving you permission to use their image in your production. Also, written permission should be obtained from the owners of any property that may be noticeably featured in your video or if you're shooting on or within the premises of a physical location. These documents are known as releases. Now I'm not offering advice or procedures on legal matters. Whether you need to have signed releases and how those releases may be formatted is something that you should determine with consultation from a legal professional.
Now if you've decided that you need legal releases and after you've finalized the text that you will use for your releases, you might want to check out the app, Easy Release to help you collect and manage your final signed releases. This can make the process of collecting and organizing a releases much easier. So let's take a look. Now here I am in the Easy Release app, and the first thing that I see is a blank list. This is a list of all of the releases that I have signed. Now because I just installed the app, there's nothing there.
Now before we get it set up I want to point out this button up here at the top. This I button for information or help is contextual, and you're going to find it throughout the app. Any time you see that button, you can just tap it and get a little bit more information about the page that you're on. I'm going to take a step back. And I'm going to want to go into the settings page to set up some default settings. So I'm going to hit the settings button down at the bottom of the screen. And if you look down here at the bottom, you see that same I for information, that contextual help button. And when I tap it, I get different information.
I'm going to tap back to the settings. So let's fill in some information. First, you're going to want to put information about yourself as the photographer or content creator. You'll put in your name and email address. So, I'm going to type in my name and my email. Now, you're going to want to save your signature in the app. Ultimately, you're going to have people sign the release, but the final release will also need your signature as the content creator. And you've got two options. You can save your signature now or you can sign every single release that you collect.
So I like to save my signature now. So I'm going to tap the signature field. And I can just use my finger to sign or if you have a stylus that works with an iPad, you can use that as well. So I'm going to go ahead and sign this And I'll tap done and now my signature is saved inside the app. Next, there's this option for branding, or a PDF header. If you have a production company, and you've got a logo, you can put your logo into your releases right from here. All you need to do is save that logo in the photos app on the iPad, and you can access it.
I'm not going to fill that in for now. I'm just going to leave that blank. Now we're going to create the default text that we're going to use for our releases. And that's over here under release legal text defaults. And you can see you can set up two different types of releases. There's model and there's property releases. A model release is for any model or actor, basically any person who will appear in your video. The property release is a little more comprehensive. This is a release that you'll need if you're shooting in a specific location and you need the property owner's permission to show visuals of that location.
But it's also the release that you'll get if you're purchasing or licensing video media or photos or images of a painting or any other copyright visual that you're going to put into your video. Now to start with, I'm going to go ahead and set up a model release. So I'll just tap on the model field, and you can see there's one release included in the app by default. That's the standard release. And if I tap the I button next to it, we can see the legal text in that release.
Now I don't like to use the default legal text that comes with the app. So I'm going to set up my own release. So I'll take a step back. And I'm going to create a new release by hitting the plus button. And I'll fill in a little bit of information. You can see there are fields for model and title, and these are just text fields. If you tap on them, you can change those. I'm not going to change those for now. The name of the release is the name of this release inside the app when you're navigating through the menus of the app. But the title will appear on the final release so you might want to have these the same or you might want them to be different.
I'm not going to type in anything for now. If you have your own logo for your company, you can add that from here. You would just tap that, and you would access the branding logo that we set up a moment ago. Next, we see the optional fields and the custom fields. By default, there are three optional fields, gender, ethnicity, and witness. If you need to add custom fields, or change the optional fields, you would need to do the Pro-Pack upgrade. It's a $4 upgrade, and I don't need it right now. I can leave these at their defaults so I'll just hit Not Now.
But these optional fields are interesting. There are two particular fields, the gender and ethnicity field, which can be valuable. If you plan to sell any of your footage or photos to a stock image library, they usually insist that the gender and ethnicity fields are included in the final release. In cases like that, these optional fields can be very valuable. The next option is for custom fields, and that will also require the Pro-Pack upgrade. I don't need to add any custom fields for my release so I'm going to leave that alone for now.
Then finally there's the legal text. And if I tap on this, this is the actual text that you're going to have on your release. Think of your release as a contract. This is the body of that contract. Now I need to put some text in there, and I've got something over in my Notes app here on my iPad that I can use just for demonstration. So I'm going to copy this text. I'm going to jump back to the Release app, and I'm going to paste that in. Now this is just place holder. Of course, this is not a complete release text.
And I'm going to go ahead and hit done. And I'll take a step back. And now I have two model releases. I have the original standard release, and I have the new one that I've created. I can add as many as I want for whatever type of shoot I might be doing. And you can simply tap on whichever one you want to be the default. And you can see that little default check mark moves. And if you need to make any changes to your release, just tap the I, and you can go in and make changes. I'll go ahead and take a step back.
So now I have my custom release all set up. I'm going to take a step back to settings, and I've pretty much filled in everything that I need. There is this section for PDF and email settings. Generally, after you have your releases signed, you're going to want to email them to yourself and the person who signed the release. That's why I entered my own email address earlier. That's already saved in the app. There really is no need to change these settings now, but if you need to make any adjustments, you can look at these options. So now you've created the templates for your releases.
Getting them customized for each person and signed will be really easy. And we'll see that in another movie in this chapter. But for now, we're all set. It's important to take some time to create releases that are appropriate for your shoot before you need them.
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