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The Power of PreViz Using Video
Illustration by John Hersey

The Power of PreViz Using Video

with Dane Howard and Richard Koci Hernandez

Video: Introduction to the PreViz project

So, I'm here to talk to you a little bit about momentum making. In your influence.

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The Power of PreViz Using Video
19m 27s Appropriate for all May 02, 2014

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In this installment of The Power of PreViz, Dane Howard explores video as a tool for telling a story about where your projects are going. By making concepts a reality early in the process, video can be used to identify key creative opportunities as well as potential trouble spots. Earlier he followed creative professionals at BMW and One & Co; here he investigates the process at Sandwich Video, and how previsualization helps founder Adam Lisagor make his incredible short films for innovative companies like eBay.

This course was created and produced by Dane Howard and Richard Koci Hernandez. We're honored to host this content in our library.

Subjects:
Video Video Pre-Production
Authors:
Dane Howard Richard Koci Hernandez

Introduction to the PreViz project

So, I'm here to talk to you a little bit about momentum making. Momentum making for your projects. And how video can be used as a great storytelling tool. Up front. So you can tell the story about where your projects are going. I've learned so much about pre-visualization over the last couple years, and I'm excited to just tell you about some of the things that I've learned on the projects that I've done as well.

Some of the most influential people I know inside of business, inside of creative organizations are great storytellers. And as I research this more and more, I started to find some similarities in the things that they did already really well. Now, think about three circles. At the top. Is the powerful circle. How can you become more powerful? In your influence. That's a second circle. How can you become more influential? And, the third stories are very persuasive devices.

Now, think of these all intersecting together. And, think about always constantly improving and pushing yourself to becoming a more powerful. Influential and persuasive. In the mediums and then the creative you create. Well I bumped into someone, and I absolutely fell in love with their work. I realized this person was working extraordinarily well and I wanted to know why their clients loved them. So I reached out to Adam Lisagor at Sandwich Video. And I started to see some of the projects he was doing. He has this quality and this short films that he was doing for their companies.

So I asked him a little bit about his background. And some of the things on how he got started to becoming his own film maker and an owner of one of his own companies.

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