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Video Production Techniques: Promotional Videos
Illustration by John Hersey

Video Production Techniques: Promotional Videos

with Anthony Q. Artis

Video: Welcome

>> Hi. For aspiring film makers with the right mindset, promotional

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Watch the Online Video Course Video Production Techniques: Promotional Videos
1h 37m Appropriate for all Dec 19, 2013

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For aspiring filmmakers, promotional and corporate videos can be a great way to earn extra money and experience. But getting your next job means doing each one you've landed exactly right. Learn the logistical, business, and storytelling aspects of shooting video for hire and discover how to make your clients happy. Watch Anthony Q. Artis build a promotional video for Creative Letterpress, a small printing company that's looking to reach new customers and enhance their website with video. Along the way, he'll share practical advice for drafting a project proposal, choosing your equipment, making creative decisions as you roll, and putting it all together in post-production. From the subtleties of pleasing clients to the business basics of setting up your own production company, this course is full of crucial, commonsense advice for filmmakers of all levels.

Topics include:
  • Attracting clients
  • Crafting a concept
  • Producing a statement of work, budget, and contract
  • Assessing your resources
  • Scheduling the shoot
  • Working with cameras
  • Editing the footage
  • Using text, music, and visual effects
  • Setting your rate and paying the crew
Subjects:
Video Shooting Video
Author:
Anthony Q. Artis

Welcome

>> Hi. I'm Anthony Q Artis and I want to welcome you to Video Production Techniques promotional videos. In this course I am going to be walking you through all the steps and major production decisions I took to create a promotional video for a wonderful company called Creative Letter Press. Located in Burbank, California. They're one of a hand full of printing companies in the world that still creates beautiful cards, invites, and stationary, the old fashioned way on restored vintage printing presses.

As I draft a proposal, make creative decisions, and encounter and solve production problems I'll be sharing my methodology. And giving advice for alternative ways to deal with a variety of situations you may encounter along the way. From managing your clients' expectations to choosing lenses and putting it all together post production. For aspiring film makers with the right mindset, promotional marketing or corporate videos can be a great avenue of opportunity to earn the extra money and experience necessary to further our loftier documentary, narrative, and feature film making goals.

So, let's dive into this course on promotional videos and learn how to make great projects that make our clients happy and keep them coming back for more.

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