From the course: Video Production: Promotional Videos
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Getting client approval
From the course: Video Production: Promotional Videos
Getting client approval
As I've stated more than once in this course, the end goal of any promotional or corporate project is that the client walks away happy with a video that accomplishes the goal you established at the start of the process. Every step along the way, you want to make sure that you're still being true to that goal, managing the client's expectations, and that the client is happy with the product. And the way we do that is by making sure that the client views, comments on, and approves our work at various stages before we get to the final video. Typically, you want to make sure that your client signs off on the script, the accuracy of the content, are there any factual mistakes? Did somebody mistake the name of the product? Those are things we want to catch early on. Shot selection. Music, pacing, and length, as well as the spelling of all names, titles, products, and any text that appears on screen. This is element, as I've said before, that you definitely want to make sure you get in…
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