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Informational script writing uses a different set of tools than screenplays. These types of scripts often need to specify the look of shots and incorporate graphics, which may require two or more columns. Join Rick Allen Lippert, as he guides you through the process of script writing for informational videos, commercials, and public service announcements. Learn how to establish your goals before you put pen to paper, format a two-column script in Microsoft Word and Pages, and find out how to drive viewers toward your goals, whether it's to buy a product, make a donation, or change a behavior. Then Rick dives into the nitty-gritty and shows how to create an outline, write an engaging first draft, and revise, revise, revise. By the end, you'll have the tools to take your script from concept to completion; you just supply the ideas.
Hi, I'm Rick Allen Lippert. Welcome to Video Script Writing. This course will guide you through the video script writing process, with the primary focus on informational videos. We'll also include commercials and public service announcements. Along the way, we'll explore the modes of persuasion that are used to motivate viewers to your goals, whether it's to buy a product, make a donation, or change behavior. I'll start by exploring what a script for an informational video should be, and identify in the goals that you should have in mind before diving into the writing process.
Next, we'll look at how to format a video script in word processing applications ike Microsoft word and Pages, with a focus on using template for the heavy lifting. Then we'll go through the actual steps of writing a short script, for an informational video from conception to finalization. Now, let's get started with video script writing.
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