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(Music playing.) How this all began, this teaching thing? This teaching thing that isn't a teaching thing, because I was never looking to be a teacher. It just kind of happened. I got into the room finally one time to teach class. 20 people there. We went through this entire week of me kind of teaching myself as I taught them. But it was amazing the chemistry that developed between me and them.
I went in petrified. I came out just feeling complete and accomplished. I've now been at Otis for five solid years. Somehow I'm stuck to this. I have been maintaining a class. I just do a once a week thing. I do it because I want to stay involved. I'm here to spend some time with these folks and see stuff get done. I share the same enthusiasm and curiosity for the industry that they do. Okay, because I'm still looking for the undiscovered and I'm still trying to make things happen.
And I'm still-- I'm not going to be the master of all things, but at least I can be the best version of me I can think of, so that's what I strive for. And I try to bring that out of everybody and once again collectively, we just seem to work together well, because they feel my energy. I feel theirs'. I think if you put out the good stuff, the good stuff comes back to you. I really work hard. I work hard and I don't because I want to be loose and casually improvise with these classes.
I want these people to feel spontaneous. I don't want to go in there with a prepared agenda that I'm just like sleepwalking through, as told to them by like Father Time. It's like you've got to be working in order to like be vital in this business and that's all there is to it. So I do my best. I feel that they're probably like catching that too and together we're making stuff happen. Tonight was to like re-envision a company that, a very successful company, American Apparel. We go through all kinds of exercises, typography exercises, graphic exercises, live graphics with footage. I make them shoot footage, collected projects we'll cover that all.
I just put these guys up to the mission of like producing commercials. What we would see from American Apparel, if they were to go like full-blown live-action with graphics. Concept, concept, that's the deal.
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