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Watch the step-by-step process as acclaimed digital agency Big Spaceship produces an animated logo. To create the logo, Big Spaceship draws on historical broadcast design styles as well as traditional and digital animation techniques. Handmade paper models are shot with a stop-motion technique using a digital SLR camera. Smoke effects are used to add atmosphere, clouds, and the smoke trail for a paper rocket ship shot with a still camera and moved through the scene with digital effects. It's a perfect blend of spontaneous organic play and digital discipline. The end result is a rich eruption of visual fun--and a great animated logo.
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