From the course: Corporate and Documentary Video Lighting

Unlock this course with a free trial

Join today to access over 22,700 courses taught by industry experts.

Techniques for shooting nonprofit videos

Techniques for shooting nonprofit videos

From the course: Corporate and Documentary Video Lighting

Techniques for shooting nonprofit videos

- This time our assignment was to shoot a promo piece for a non-profit organization that promotes bicycling as a means for safe transportation and recreation. The intended target audience for each piece have a significant impact on the lighting strategy and non-profit projects often carry a dual and contradictory challenge. To make the organization look as good as possible, but not so good that it seems as their entire budget went into the promo video. We knew the shop was about the size of a four-car garage with some people fixing their bikes as we shot. One classic approach to lighting a place such as this is to start wide and get closer and closer. In other words, one can start with large light sources to capture the establishing shot, and overall feeling of the space, and worry about close-ups later, as they can be replicated at a later time and even at a different location. Keep in mind that using artificial lighting on a wide-angled shot often requires bright lights. So try to…

Contents